Patent Assignment
Reel/Frame 053257/0384
Assignment of Assignor's Interest
Recorded: 2020-07-20
Pages: 5
Assignor
VISUAL IQ, INC.
Executed: 2020-07-20
Assignee
THE NIELSEN COMPANY (US), LLC
85 BROAD STREET, NEW YORK, NEW YORK, 10004
Covered Properties
(39)
Method and System for Determining Touchpoint Attribution
A Method , Computer Readable Medium and System for Determining Touchpoint Attribution
Application:
13/789,453 →
Publication:
US 2014/0257966
Method, Computer Readable Medium and System for Determining True Scores for a Plurality of Touchpoint Encounters
Application:
13/789,459 →
Publication:
US 2014/0257972
Marketing Portfolio Optimization
Application:
14/145,521 →
Publication:
US 2015/0186927
Media Spend Optimization Using a Cross-Channel Predictive Model
Application:
14/145,625 →
Publication:
US 2015/0186924
Performing Interactive Updates to a Precalculated Cross-Channel Predictive Model
Apportioning a Media Campaign Contribution to a Media Channel in the Presence of Audience Saturation
Application:
14/465,838 →
Publication:
US 2016/0055519
Media Spend Optimization Using Engagement Metrics in a Cross-Channel Predictive Model
Application:
14/584,494 →
Publication:
US 2015/0186925
Real-Time Marketing Portfolio Optimization and Reapportioning
Application:
14/584,588 →
Publication:
US 2015/0186928
Validation of Bottom-Up Attributions to Channels in an Advertising Campaign
Application:
14/585,728 →
Publication:
US 2016/0189205
Enhancing Touchpoint Attribution Accuracy Using Offline Data Onboarding
Application:
14/823,670 →
Publication:
US 2017/0046734
System for Marketing Touchpoint Attribution Bias Correction
Application:
14/969,773 →
Publication:
US 2016/0210656
Real-Time Marketing Campaign Stimuli Selection Based on User Response Predictions
Application:
14/972,801 →
Publication:
US 2016/0210657
Determining Touchpoint Attributions in a Segmented Media Campaign
Application:
14/973,246 →
Publication:
US 2016/0210658
Determining Media Spend Apportionment Performance
Application:
14/978,403 →
Publication:
US 2016/0210641
Managing Digital Media Spend Allocation Using Calibrated User-Level Attribution Data
Application:
14/978,489 →
Publication:
US 2016/0210661
Managing Digital Media Spend Allocation Using Calibrated User-Level Response Data
Application:
14/978,609 →
Publication:
US 2016/0210659
Optimizing Promotional Offer Mixes Using Predictive Modeling
Application:
15/132,683 →
Publication:
US 2017/0300939
Brand Engagement Touchpoint Attribution Using Brand Engagement Event Weighting
Application:
15/137,628 →
Publication:
US 2017/0091810
Media Spend Management Using Real-Time Predictive Modeling of Touchpoint Exposure Effects
Application:
15/490,751 →
Publication:
US 2017/0323330
Cross-Device Message Touchpoint Attribution
Media Spend Management Using Real-Time Predictive Modeling of Media Spend Effects on Inventory Pricing
Application:
15/491,903 →
Publication:
US 2017/0337505
Dynamic Media Buy Optimization Using Attribution-Informed Media Buy Execution Feeds
Application:
15/491,908 →
Publication:
US 2017/0337578
Cross-Channel Predictive Model
Application:
15/603,352 →
Publication:
US 2017/0300832
Machine Learning Techniques That Identify Attribution of Small Signal Stimulus in Noisy Response Channels
Machine Learning Techniques That Identify Attribution of Small Signal Stimulus in Noisy Response Channels
Application:
16/052,447 →
Publication:
US 2018/0341879
Media Spend Optimization Using Engagement Metrics in a Cross-Channel Predictive Model
Application:
61/922,680 →
Real-Time Marketing Portfolio Optimization and Reapportioning
Application:
61/922,695 →
Reapportioning Spending in an Advertising Campaign Based on a Sequence of User Interactions
Application:
62/098,159 →
Quantitative Integration of Top Down and Bottom Up Attribution
Application:
62/099,037 →
System for Marketing Touchpoint Attribution Bias Correction
Application:
62/099,070 →
Marketing Touchpoint Attributions in a Segmented Media Campaign
Application:
62/099,074 →
Determining Media Spend Apportionment Performance
Application:
62/099,077 →
Brand Engagement Touchpoint Attribution Using Brand Engagement Event Weighting
Application:
62/234,569 →
Dynamic Media Buy Optimization Using Attribution-Informed Media Buy Execution Feeds
Application:
62/324,568 →
Cross-Device Marketing Touchpoint Attribution
Application:
62/324,787 →
Improving Media Spend Management Using Real-Time Predictive Modeling of Media Spend Effects on Ad Inventory Pricing
Application:
62/324,799 →
Media Spend Management Using Real-Time Predictive Modeling of Touchpoint Exposure Effects
Application:
62/325,160 →
Identifying Small Signal Media Stimulus Correlations in Noisy Media Response Channels
Application:
62/356,092 →
Related Assignments
(25)
Other recorded transfers of the patents in this record — the chain of ownership.
Assignment of Assignor's Interest
Jun 8, 2012
From: CHITTILAPPILLY, ANTO; BHARADWAJ, MADAN; SADEGH, PAYMAN
To: VISUAL IQ, INC.
Reel/Frame 028347/0050 →
Assignment of Assignor's Interest
Jan 6, 2014
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; PILLAI, RAKESH; BHARADWAJ, MADAN
To: VISUAL IQ, INC.
Reel/Frame 031900/0741 →
Assignment of Assignor's Interest
Mar 24, 2014
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; BHARADWAJ, MADAN
To: VISUAL IQ, INC.
Reel/Frame 032511/0604 →
Assignment of Assignor's Interest
Mar 26, 2014
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; PILLAI, RAKESH; BHARADWAJ, MADAN
To: VISUAL IQ, INC.
Reel/Frame 032532/0465 →
Assignment of Assignor's Interest
Mar 22, 2016
From: CHITTILAPPILLY, ANTO; LAXMINARAYAN, PARAMESHVYAS; SADEGH, PAYMAN
To: VISUAL IQ, INC.
Reel/Frame 038073/0345 →
Assignment of Assignor's Interest
Apr 5, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; PILLAI, RAKESH; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038361/0360 →
Assignment of Assignor's Interest
Apr 5, 2016
From: CHITTILAPPILLY, ANTO; PAYMAN SADEGH, PAYMAN; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038361/0473 →
Assignment of Assignor's Interest
Apr 5, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN
To: VISUAL IQ, INC.
Reel/Frame 038357/0546 →
Assignment of Assignor's Interest
Apr 5, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN
To: VISUAL IQ, INC.
Reel/Frame 038359/0157 →
Assignment of Assignor's Interest
Apr 5, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038360/0960 →
Assignment of Assignor's Interest
Apr 5, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; PILLAI, RAKESH; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038361/0144 →
Assignment of Assignor's Interest
Apr 5, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN
To: VISUAL IQ, INC.
Reel/Frame 038195/0024 →
Assignment of Assignor's Interest
Apr 11, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; BHARADWAJ, MADAN; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038248/0210 →
Assignment of Assignor's Interest
Apr 11, 2016
From: CHITTILAPPILLY, ANTO; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038406/0480 →
Assignment of Assignor's Interest
Apr 11, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038406/0507 →
Assignment of Assignor's Interest
Apr 11, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; PILLAI, RAKESH
To: VISUAL IQ, INC.
Reel/Frame 038248/0481 →
Assignment of Assignor's Interest
Apr 25, 2016
From: CHITTILAPPILLY, ANTO; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038521/0232 →
Assignment of Assignor's Interest
Apr 25, 2016
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 038521/0268 →
Security Interest
Jan 5, 2017
From: VISUAL IQ, INC.
To: ESCALATE CAPITAL PARTNERS SBIC III, LP
Reel/Frame 040863/0360 →
Security Interest
Jan 5, 2017
From: VISUAL IQ, INC.
To: SILICON VALLEY BANK
Reel/Frame 040860/0479 →
Assignment of Assignor's Interest
Aug 10, 2017
From: CHITTILAPPILLY, ANTO; LAXMINARAYAN, PARAMESHVYAS; SADEGH, PAYMAN; GROSS, PHIL
To: VISUAL IQ, INC.
Reel/Frame 043264/0302 →
Assignment of Assignor's Interest
Aug 10, 2017
From: CHITTILAPPILLY, ANTO; BHARADWAJ, MADAN; SADEGH, PAYMAN; JOSE, DARIUS
To: VISUAL IQ, INC.
Reel/Frame 043262/0072 →
Assignment of Assignor's Interest
Aug 10, 2017
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN
To: VISUAL IQ, INC.
Reel/Frame 043262/0916 →
Assignment of Assignor's Interest
Aug 10, 2017
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN
To: VISUAL IQ, INC.
Reel/Frame 043263/0232 →
Assignment of Assignor's Interest
Aug 10, 2017
From: CHITTILAPPILLY, ANTO; SADEGH, PAYMAN
To: VISUAL IQ, INC.
Reel/Frame 043263/0990 →