Method for serving interactive content to a user

1 . A method for serving interactive content comprising:

inserting a parent card into a media player inserted within an electronic document rendered by a computing device accessed by a user, the parent card comprising a video;

inserting a set of child cards into the media player, each child card, in the set of child cards, comprising:

content associated with the video; and

a link to an external electronic document associated with content presented within the child card;

in response to the media player entering a viewport of the computing device:

rendering the parent card within the media player; and

triggering playback of the video within the media player; and

during playback of the video:

receiving selection of the parent card by the user at the computing device; and

in response to receiving selection of the parent card by the user:

continuing playback of the video within an expanded window over the electronic document; and

rendering a first child card, in the set of child cards, within the expanded window adjacent the video and concurrent playback of the video.

2 . The method of claim 1 , further comprising, during playback of the video, in response to rendering a final frame of the video, triggering playback of the video forward from a first frame toward the final frame.

3 . The method of claim 1 , wherein continuing playback of the video and rendering the first child card adjacent the video in response to selection of the parent card comprises, in response to selection of the parent card:

triggering the computing device to open the expanded window over the electronic document;

rendering a current frame of the video within the expanded window;

continuing playback of the video from the current frame; and

rendering the first child card adjacent the video within the expanded window.

4 . The method of claim 1 :

wherein rendering the first child card comprises rendering the first child card comprising:

a first image comprising visual content related to the video; and

a first link to a first webpage within a microsite associated with the video, the first webpage associated with visual content presented within the first image; and

wherein rendering the second child card comprises rendering the second child card comprising:

a second image comprising visual content related to the video; and

a second link to a second webpage within the microsite, the second webpage associated with visual content presented within the second image.

5 . The method of claim 1 , further comprising, in response to receiving a user input over a particular child card, in the set of child cards,, triggering the computing device to navigate to a first external electronic document linked to the first child card and comprising content associated with the particular child card.

6 . The method of claim 1 :

wherein triggering playback of the video in response to the media player entering the viewport of the computing device comprises, in response to a first scroll event that moves the media player to a first position within the viewport, triggering playback of the video forward within the media player; and

further comprising:

in response to a scroll-down event that moves the media player from the first position within the viewport to a second position above the first location within the viewport, seeking forward through frames of the video; and

in response to a scroll-up event that moves the media player from the second position to a third position below the second position within the viewport, seeking backward through frames of the video.

7 . The method of claim 1 , further comprising:

characterizing a first engagement score for the user interacting with the parent card based on selection of the video during playback of the video; and

characterizing a second engagement score for the user interacting with the set of child cards based on a quantity of user inputs at the set of child cards.

8 . The method of claim 1 , further comprising, in response to a first user input at the first child card:

continuing playback of the video;

indexing from the first child card to a second child card in the set of child cards; and

rendering the second child card, in replacement of the first child card, adjacent the video.

9 . The method of claim 8 , wherein indexing from the first child card to the second child during playback of the video comprises rendering a transition from the first child card to the second child card during playback of the video.

10 . The method of claim 9 , wherein rendering the transition from the first child card to the second child comprises rendering a first portion of the first child card and a second portion of the second child card adjacent the video.

11 . A method for serving interactive content comprising:

inserting a parent card, comprising a video, into a media player loaded within an electronic document rendered within a display of a computing device accessed by a user;

in response to the media player entering a viewport of the computing device:

rendering the parent card within the media player; and

triggering playback of the video within the media player; and

during playback of the video:

receiving selection of the parent card at the computing device;

in response to receiving selection of the parent card:

continuing playback of the video within an expanded window; and

rendering a first child card, in a set of child cards, adjacent the video within the expanded window, the first child card comprising visual content related to the video and a first link to a first external electronic document associated with visual content presented within the first child card; and

in response to selection of the first child card, triggering the computing device to navigate to the first external electronic document based on the first link.

12 . The method of claim 11 :

wherein rendering the parent card within the media player loaded within the electronic document comprises rendering the parent card within the media player loaded within the electronic document, the parent card comprising content of a first type, the electronic document comprising a webpage comprising native content of a second type distinct from the first type; and

wherein rendering the first child card adjacent the video comprises rendering the first child card adjacent the video, the first child card comprising content of a third type related to the first type and distinct from the second type.

13 . The method of claim 11 :

wherein rendering the first child card adjacent the video in response to selection of the parent card comprises, in response to selection of the parent card:

rendering the first child card below the video coincident a center axis defined by the video; and

rendering a first portion of a second child card in a first location adjacent the first child card and offset the center axis; and

further comprising, in response to receiving a swipe input at the first child card:

rendering the second child card below the video coincident the center axis, defined by the video, in replacement of the first child card; and

rendering a second portion of the first child card in a second location adjacent the second child card and offset the center axis, the second location opposite the first location.

14 . The method of claim 11 , further comprising characterizing engagement of the user based on a quantity of frames of the video rendered within the display during playback of the video.

15 . The method of claim 11 , wherein continuing playback of the video in response to selection of the parent card during playback of the video comprises, in response to selection of the parent card during rendering of a first frame of the video:

continuing playback of the video forward from the first frame.

16 . The method of claim 11 :

wherein triggering playback of the video within the media player in response to the media player entering the viewport comprises triggering playback of the video from a first frame of the video; and

further comprising, during playback of the video, in response to rendering a final frame, succeeding the first frame, of the video, replaying the video from the first frame.

17 . The method of claim 11 :

further comprising, in response to selection of the parent card, triggering the computing device to open the expanded window over the electronic document.

18 . The method of claim 17 :

wherein inserting the parent card, comprising the video, into the media player comprises inserting the parent card, comprising the video, into the media player defining a first height and a first width; and

wherein triggering the computing device to open the expanded window over the electronic document comprises triggering the computing device to open the expanded window over the electronic document, the expanded window defining:

a second height greater than the first height; and

a second width greater than the first width.

19 . A method for serving interactive content to a user comprising:

loading an interactive visual media into a media player inserted within an electronic document rendered by a computing device accessed by the user, the interactive visual media comprising:

a parent card comprising a video; and

a set of child cards, each child card, in the set of child cards, comprising visual content associated with the video;

in response to the media player entering a viewport of the computing device:

rendering the parent card within the media player; and

triggering playback of the video, within the media player; and

during playback of the video:

in response to selection of the parent card,:

rendering a first child card, in the set of child cards, adjacent the video; and

continuing forward playback of the video; and

in response to a first user input at the first child card during playback of the video:

rendering a second child card, in the set of child cards, adjacent the video in replacement of the first child card; and

continuing forward playback of the video.

20 . The method of claim 19 :

wherein loading the interactive visual media into the media player comprises loading the interactive visual media into the media player, the interactive visual media comprising the set of child cards, each child card, in the set of child cards, comprising:

visual content associated with the video; and

a link to an external electronic document associated with visual advertising content presented within the child card;

wherein rendering the first child card adjacent the video comprises rendering the first child card comprising:

visual content associated with the video; and

a first link to a first external electronic document associated with visual content presented within the first child card;

wherein rendering the second child card comprises rendering the second child card comprising:

visual content associated with the video; and

a second link to a second external electronic document associated with visual content presented within the second child card; and

further comprising, during playback of the video, in response to selection of the second child card, triggering the computing device to navigate to the second external document.