Methods, systems, articles of manufacture, and apparatus to remotely measure biological response data

1 . An apparatus comprising:

interface circuitry;

machine readable instructions; and

at least one programmable circuit to at least one of instantiate or execute the machine readable instructions to:

generate a study based at least on electroencephalography (EEG) and eye-tracking;

cause transmission of the study to electronic devices corresponding to study participants;

provide personalized calibration settings and an interactive calibration visual to at least one of the study participants to calibrate an EEG measurement device and an eye tracking device, the interactive calibration visual including:

a first visual indication of when nodes of the EEG measurement device have electrical connectivity that satisfies a threshold, and

a second visual indication to align a study participant relative to a display to calibrate the eye tracking device;

after the EEG measurement device and the eye tracking device are calibrated, cause presentation of the study;

obtain response data corresponding to the study; and

aggregate the response data from the EEG measurement device and the eye tracking device across the study participants.

2 . The apparatus of claim 1 , wherein one or more of the at least one programmable circuit is to select the study participants based on attributes associated with the study participants.

3 . The apparatus of claim 2 , wherein the attributes include at least one of demographics, purchase preferences, consumption history, or geographic data.

4 . The apparatus of claim 1 , wherein the study is based on at least one of facial emotion encoding, response time, galvanic skin response, or electrocardiograms (EKG).

5 . The apparatus of claim 1 , wherein one or more of the at least one programmable circuit to:

identify presentation of video during the study for a threshold amount of time;

confirm completeness of the study based on the obtained response data and the presentation of video for at least the threshold amount of time;

remove noise from the obtained response data; and

separate the response data into regions of interest.

6 . The apparatus of claim 1 , wherein one or more of the at least one programmable circuit is to combine aggregated response data of two or more data collection modalities to generate an outcome measure.

7 . The apparatus of claim 6 , wherein one or more of the at least one programmable circuit is to generate a report based on the outcome measurement.

8 . The apparatus of claim 1 , wherein the personalized calibration settings are based on calibration from a prior study session with the respective study participant.

9 . A non-transitory machine readable storage medium comprising instructions to cause at least one programmable circuit to at least:

generate a study based at least on data collected via electroencephalography (EEG) and data collected via eye-tracking;

cause transmission of the study and an interactive calibration visual to electronic devices corresponding to study participants, the interactive calibration visual to direct calibration of an EEG measurement device and an eye tracking device, the interactive calibration visual including:

a first visual indication of when nodes of the EEG measurement device have electrical connectivity that satisfies a threshold, and

a second visual indication to align a study participant relative to a display for calibrating the eye tracking device;

after the EEG measurement device and the eye tracking device are calibrated, cause presentation of the study;

collect response data corresponding to the study via the EEG measurement device and the eye tracking device; and

aggregate the response data from the EEG measurement device and the eye tracking device across the study participants.

10 . The non-transitory machine readable storage medium of claim 9 , wherein the instructions are to cause one or more of the at least one programmable circuit to select the study participants based on attributes associated the study participants.

11 . The non-transitory machine readable storage medium of claim 9 , wherein the attributes include at least one of demographics, purchase preferences, consumption history, or geographic data.

12 . The non-transitory machine readable storage medium of claim 9 , wherein the study is based on at least one of facial emotion encoding, response time, galvanic skin response, or electrocardiograms (EKG).

13 . The non-transitory machine readable storage medium of claim 9 , wherein the instructions are to cause at least one of the at least one programmable circuit to:

identify presentation of a sequence of logos during the study;

confirm completeness of the study based on the obtained response data and the presentation of the sequence of logos;

remove noise from the obtained response data; and

separate the response data into regions of interest.

14 . The non-transitory machine readable storage medium of claim 9 , wherein the instructions are to cause at least one of the at least one programmable circuit to combine aggregated response data of two or more modalities to generate an outcome measure.

15 . The non-transitory machine readable storage medium of claim 14 , wherein the instructions are to cause at least one of the at least one programmable circuit to generate a report based on the outcome measurement.