Secure inserts for gift cards

1 . A system for assembling a secure gift card for purchase and use in a retail environment, the system comprising:

a first gift card component of a first type, wherein the first gift card component includes a first identifier;

a second gift card component of a second type that is different from the first type, wherein the second gift card component is separate from the first gift card component and includes a second identifier, wherein the second gift card component is configured to be permanently attached to the first gift card component to form a combined gift card that is purchasable during a checkout process;

a point of sale (POS) terminal configured to process purchase and activation of the combined gift card; and

a computer system in network communication with the POS terminal and configured to validate the combined gift card based on the checkout process being performed at the POS terminal to purchase and activate the combined gift card,

wherein the POS terminal is configured to perform operations comprising:

scanning, using a scanning device at the POS terminal, the first identifier and the second identifier;

transmitting, to the computer system, a request to validate the combined gift card, wherein the request includes the scanned first identifier and the scanned second identifier;

receiving, from the computer system, card validation information indicating that the combined gift card is approved for purchase during the checkout process, wherein the computer system is configured to generate the card validation information by (i) validating the scanned first identifier and the scanned second identifier against gift card associations in a data store, and (ii) generating a data entry in the data store that associates the unique identifiers for the first gift card component and the second gift card component of the combined gift card with each other;

activating, based on the card validation information, the combined gift card; and

completing, based on the activation and the card validation information, the checkout process.

2 . The system of claim 1 , wherein:

the first gift card component is a card component having a front surface and a back surface,

the back surface includes a window and a transparent material that is configured to extend over the window,

the back surface further includes a scratch off material that is affixed to a portion of the transparent material, and

the scratch off material is configured to hide one or more identifying information for the combined gift card until the scratch off material is removed from the transparent material.

3 . The system of claim 2 , wherein:

the first gift card component further includes an opening through which the second gift card component is configured to be received,

a middle layer between the front surface and the back surface of the first gift card component defines a channel for receiving the second gift card component, and

the second identifier of the second gift card component is visible through the window of the back surface of the first card component.

4 . The system of claim 3 , wherein:

the second gift card component further comprises identifying information that is visible through the window of the back surface of the first card component,

the back surface of the first gift card component further includes a scratch off material that is affixed to a portion of the transparent material and configured to hide the identifying information of the second gift card component from being visible through the window until the scratch off material is removed from the transparent material, and

the identifying information comprises a third identifier and an access number.

5 . The system of claim 1 , wherein the second gift card component comprises a secure insert component, the secure insert component comprises:

a secure insert portion having at least the second identifier,

one or more teeth at a leading edge of the secure insert component, wherein the one or more teeth are configured to mate with corresponding teeth of a middle layer of the first gift card component for fixed alignment of the secure insert component inside the first gift card component,

an adhesive-resistant covering that is double a length of the secure insert portion and configured to fold over the secure insert portion to hide the second identifier from being visible before the secure insert component is inserted into the first gift card component, and

a tab that is affixed to an end of the adhesive-resistant covering and configured to be pulled to cause the adhesive-resistant covering to unfold out from inside the first gift card component when the secure insert component is inside the first gift card component, wherein unfolding the adhesive-resistant covering out from inside the first gift card component is configured to reveal at least the second identifier through the window of the first gift card component.

6 . The system of claim 5 , wherein assembling the first gift card component with the secure insert component comprises:

pushing the secure insert component in a first direction through the opening defined by the first gift card component until the one or more teeth of the secure insert component mate with the corresponding teeth of the middle layer of the first gift card component;

pinching a portion of the first gift card component that includes the secure insert component in fixed alignment inside the first gift card component; and

pulling on the tab in a second direction opposite the first direction to cause the adhesive-resistant covering to be removed from the secure insert portion of the secure insert component to reveal at least the second identifier through the window of the back surface of the first gift card component.

7 . The system of claim 1 , wherein validating the scanned first identifier and the scanned second identifier comprises determining that the first gift card component or the second gift card component is not associated with another combined gift card.

8 . The system of claim 1 , wherein the first identifier or the second identifier comprises a pointer that, when scanned, causes the POS terminal to (i) access the computer system and (ii) retrieve, based on the pointer, identifying information associated with the first identifier or the second identifier, respectively.

9 . The system of claim 1 , wherein the first gift card component is removably attached to a retention apparatus of a display at a retail environment and the second gift card component is dispensed from a retention apparatus in a checkout area of the retail environment.

10 . The system of claim 1 , wherein the data entry that associates the unique identifiers for the first gift card component and the second gift card component comprises a unique value that includes the first identifier and the second identifier.