Watch time units and the reward share mechanism for a user-generated video sharing platform
View Patent ↗In one aspect, a computerized method for managing a online user-generated video sharing platform comprising: enabling an online user-generated video sharing platform to receive a plurality of uploads of digital videos; dividing a digital video into a plurality of watch time units; monitoring a user watching digital video content; providing a revenue from the advertisement belongs to the creator of the plurality of watch time units, consumer of watch time units and the online user-generated video sharing platform; and sharing the online video-sharing digital platforms shares the revenue based on a specified formula.
1 . A computerized method for managing an online user-generated video sharing platform, the method comprising:
enabling the online user-generated video sharing platform to receive a plurality of uploads of digital video content;
dividing each digital video into a plurality of watch time units, wherein each watch time unit is defined by thirty seconds of watch time duration;
monitoring users consuming the digital video content, wherein when a viewer watches the digital video content, the viewer consumes corresponding watch time units;
generating advertising revenue associated with the consumption of the watch time units;
distributing the advertising revenue based on a predefined revenue sharing model, wherein:
(i) when a creator creates a video of a specified time period, a corresponding plurality of watch time units are produced,
(ii) users who create the watch time units receive a share of X percent of the advertising revenue, wherein X represents a defined percentage share of the advertising revenue allocated to creators,
(iii) thirty percent (30%) of a remainder of the revenue after subtracting X percent is distributed to users who consume the watch time units, and
(iv) a remaining balance of the revenue, corresponding to the portion not allocated under (ii) and (iii), is retained by the platform;
wherein the platform performs country-specific calculations to determine total advertisement revenue and total watch time units per country;
wherein the platform determines a per-unit watch time value for each country by dividing a viewer earnings pool for that country by the total watch time units consumed in that country;
and wherein the platform identifies logged-in users who viewed the video content and distributes viewer earnings proportionately based on each logged-in user's individual watch time consumption.