IP Library › Granted Patent US 12689794
Granted Patent B2
US 12689794 · App. 19/029,322 · Granted Jul 21, 2026

Systems and methods for obscuring presentation of media objects during playback of video based on interactions with other media objects

Inventors: Michael McCarty (Agoura Hills, CA); Glen E. Roe (Simi Valley, CA)
Assignee: Adeia Guides Inc.
H04N21/4318H04N21/23424H04N21/4316H04N21/44213
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Quick Facts
Patent No.
US 12689794
App. No.
19/029,322
Granted
Jul 21, 2026
Kind
B2
Abstract

Systems and methods are provided for obscuring a presence of a media object in a video after a user fulfills an interaction requirement with a related media object. The system detects, an interaction with a media object and determines characteristics of the interaction. The system correlates characteristic of the interaction with an exclusion window and stores a record that links the exclusion window, user, and attribute of the media object. The system detects that a second media object will be displayed during playback of a video and determines an attribute of the second media object. The system retrieves the record by matching the attribute of the first media object from the record to the attribute of the second media object. In response to determining the exclusion window applies to the second media object, the system obscures the second media object while playing back the video.

Claims (48)

1 . A method comprising:

generating media content for display by a device of a plurality of devices associated with a user account;

generating a first supplemental content for display by a device of the plurality of devices, wherein the first supplemental content is different from the media content;

identifying a user interface interaction with the first supplemental content;

determining a characteristic of the identified user interface interaction with the first supplemental content, wherein the characteristic of the identified user interface interaction comprises one or more of:

receiving indication of repeat displaying of the first supplemental content, receiving indication of increased volume when displaying the first supplemental content, receiving indication of a sharing of the first supplemental content with another user device, or receiving indication of answering a survey associated with the first supplemental content;

based at least in part on the determined characteristic of the identified user interface interaction with the first supplemental content, determining a length of an exclusion time period;

determining that the exclusion time period has not elapsed; and

based at least in part on the determining that the exclusion time period has not elapsed, refraining from causing display of a second supplemental content on a device of the plurality of devices.

2 . The method of claim 1 , wherein the exclusion time period is commenced at a time of the user interface interaction with the first supplemental content,

wherein the second supplemental content shares a property with the first supplemental content; and further comprising:

causing display, within the exclusion time period, of a third supplemental content simultaneously with the display of the media content, wherein the third supplemental content is free of the property shared by the first supplemental content and the second supplemental content.

3 . The method of claim 1 , wherein the exclusion time period is commenced at a time of the user interface interaction with the first supplemental content,

wherein the characteristic of the user interface interaction comprises a user reaction time to the display of the first supplemental content.

4 . The method of claim 1 , wherein the characteristic of the identified user interface interaction comprises the receiving of the indication of the repeat displaying of the first supplemental content.

5 . The method of claim 1 , wherein the characteristic of the user interface interaction comprises the receiving of the indication of the increased volume when displaying the first supplemental content.

6 . The method of claim 1 , wherein the characteristic of the user interface interaction comprises the receiving of the indication of the sharing of the first supplemental content when displaying the first supplemental content.

7 . The method of claim 1 , wherein the characteristic of the user interface interaction comprises the receiving of the indication of the answering the survey associated with the first supplemental content.

8 . The method of claim 7 , further comprising:

generating a user notification indicating types of user interface interaction available and lengths of exclusion time periods associated with the types of the user interface interaction available.

9 . The method of claim 1 , wherein the second supplemental content comprises content different from the first supplemental content.

10 . The method of claim 1 , further comprising:

based at least in part on determining that the exclusion time period has elapsed, causing generation of a display of the second supplemental content.

11 . A system comprising:

a memory; and

control circuitry configured to:

generate media content for display by a device of a plurality of devices associated with a user account;

generate a first supplemental content for display by a device of the plurality of devices, wherein the first supplemental content is different from the media content;

identify a user interface interaction with the first supplemental content;

determine a characteristic of the identified user interface interaction with the first supplemental content, wherein the characteristic of the identified user interface interaction comprises one or more of:

receiving indication of repeat displaying of the first supplemental content, receiving indication of increased volume when displaying the first supplemental content, receiving indication of a sharing of the first supplemental content with another user device, or receiving indication of answering a survey associated with the first supplemental content;

based at least in part on the determined characteristic of the identified user interface interaction with the first supplemental content, determine a length of an exclusion time period, and storing in the memory an indication of the exclusion time period;

determine that the exclusion time period has not elapsed; and

based at least in part on the determining that the exclusion time period has not elapsed, refrain from causing display of a second supplemental content on a device of the plurality of devices.

12 . The system of claim 11 , wherein the exclusion time period is commenced at a time of the user interface interaction with the first supplemental content,

wherein the second supplemental content shares a property with the first supplemental content; and further comprising:

causing display, within the exclusion time period, of a third supplemental content simultaneously with the display of the media content, wherein the third supplemental content is free of the property shared by the first supplemental content and the second supplemental content.

13 . The system of claim 11 , wherein the exclusion time period is commenced at a time of the user interface interaction with the first supplemental content,

wherein the characteristic of the user interface interaction comprises a user reaction time to the display of the first supplemental content.

14 . The system of claim 11 , wherein the characteristic of the identified user interface interaction comprises the receiving of the indication of the repeat displaying of the first supplemental content.

15 . The system of claim 11 , wherein the characteristic of the user interface interaction comprises the receiving of the indication of the increased volume when displaying the first supplemental content.

16 . The system of claim 11 , wherein the characteristic of the user interface interaction comprises the receiving of the indication of the sharing the first supplemental content when displaying the first supplemental content.

17 . The system of claim 11 , wherein the characteristic of the user interface interaction comprises the receiving of the indication of the answering the survey associated with the first supplemental content.

18 . The system of claim 17 , wherein the system is configured to:

generate a user notification indicating types of user interface interaction available and lengths of exclusion time periods associated with the types of the user interface interaction available.

19 . The system of claim 11 , wherein the second supplemental content comprises content different from the first supplemental content.

20 . The system of claim 11 , wherein the system is configured to:

cause generation of a display of the second supplemental content, based at least in part on determining that the exclusion time period has elapsed.