Product object information providing method, apparatus, and electronic device
A method, an apparatus, and an electronic device for providing product object information are disclosed. The method includes: providing an interactive content in a process of playing a live video content associated with a product object, the interactive content being generated according to a material associated with the product object, and the material being used to describe attributes of the product object; and providing a change process of the interactive content according to the material in a process of responding to interactive operation information inputted by a user, to enable a presentation of multiple attributes of the product object. Through the embodiments of the present disclosure, the product object information can be provided to consumers in a more comprehensive and intuitive manner, so as to help the users to make better shopping decisions.
1 . A method implemented by a computing device, the method comprising:
providing an option of operation for initiating an interaction on a target page that is associated with a product object and corresponds to a live broadcast session related to the product object;
after receiving an interaction request through the option of operation, creating an interactive interface in a full window, providing an interactive content in the interactive interface, reducing a window to which the target page belongs, and presenting the window to which the target page belongs above the interactive interface, wherein the interactive content is generated according to a material associated with the product object, and the material is used to describe a plurality of attributes of the product object;
providing multiple interactive channels for a user to input interactive operation information, wherein different interactive channels of the multiple interactive channels correspond to different input methods of interactive operation information; and
providing a change process of the interactive content according to the material to enable presentation of multiple attributes of the product object in a process of responding to the interactive operation information inputted by the user.
2 . The method of claim 1 , wherein: the material comprises a plurality of different types, and the plurality of different types includes a three-dimensional model, a two-dimensional picture, a video, an audio, or a text.
3 . The method of claim 1 , wherein:
an interactive channel of the multiple interactive channels comprises a channel for inputting an interactive operation by means of air gestures; and
the method further comprises generating a control instruction by recognizing a gesture category of the air gesture to control the change process of the interactive content.
4 . The method of claim 1 , wherein: an interactive channel of the multiple interactive channels comprises: a channel for inputting an interactive operation by means of voice.
5 . The method of claim 1 , wherein an interactive channel of the multiple interactive channels comprises a channel for inputting an interactive operation by operating a touch screen of a terminal device.
6 . The method of claim 1 , further comprising:
providing a first option of operation for selecting an interactive channel to input the interactive operation information through the interactive channel.
7 . The method of claim 1 , wherein:
the interactive content comprises multiple sets of interactive content respectively corresponding to different interactive themes; and
the method further comprises:
providing multiple tabs corresponding to the different interactive themes, and being used to switch and display respective interactive contents corresponding to the different interactive themes, wherein association relationships between the different interactive themes and respective interactive channels exist, and the association relationships are determined according to the respective interactive channels suitable for materials corresponding to the different interactive themes; and
receiving, after one of the multiple tabs is selected, the interactive operation information through a target interactive channel associated with an interactive theme corresponding to the one of the multiple tabs.
8 . One or more computer readable media storing executable instructions that, when executed by one or more processors, cause the one or more processors to perform acts comprising:
providing an option of operation for initiating an interaction on a target page that is associated with a product object and corresponds to a live broadcast session related to the product object;
after receiving an interaction request through the option of operation, creating an interactive interface in a full window, providing an interactive content in the interactive interface, reducing a window to which the target page belongs, and presenting the window to which the target page belongs above the interactive interface, wherein the interactive content is generated according to a material associated with the product object, and the material is used to describe a plurality of attributes of the product object;
providing multiple interactive channels for a user to input interactive operation information, wherein different interactive channels correspond to different input methods of interactive operation information; and
providing a change process of the interactive content according to the material to enable presentation of multiple attributes of the product object in a process of responding to the interactive operation information inputted by the user.
9 . The one or more computer readable media of claim 8 , wherein: the material comprises a plurality of different types, and the plurality of different types includes a three-dimensional model, a two-dimensional picture, a video, an audio, or a text.
10 . The one or more computer readable media of claim 8 , wherein:
an interactive channel of the multiple interactive channels comprises a channel for inputting an interactive operation by means of air gestures; and
the acts further comprise generating a control instruction by recognizing a gesture category of the air gesture to control the change process of the interactive content.
11 . The one or more computer readable media of claim 8 , wherein: an interactive channel of the multiple interactive channels comprises: a channel for inputting an interactive operation by means of voice.
12 . The one or more computer readable media of claim 8 , wherein an interactive channel of the multiple interactive channels comprises a channel for inputting an interactive operation by operating a touch screen of a terminal device.
13 . The one or more computer readable media of claim 8 , the acts further comprising:
providing a first option of operation for selecting an interactive channel to input the interactive operation information through the interactive channel.
14 . The one or more computer readable media of claim 8 , wherein:
the interactive content comprises multiple sets of interactive content respectively corresponding to different interactive themes; and
the acts further comprise:
providing multiple tabs corresponding to the different interactive themes, and being used to switch and display respective interactive contents corresponding to the different interactive themes, wherein association relationships between the different interactive themes and respective interactive channels exist, and the association relationships are determined according to the respective interactive channels suitable for materials corresponding to the different interactive themes; and
receiving, after one of the multiple tabs is selected, the interactive operation information through a target interactive channel associated with an interactive theme corresponding to the one of the multiple tabs.
15 . A system comprising:
one or more processors;
memory storing executable instructions that, when executed by the one or more processors, cause the one or more processors to perform acts comprising:
storing an interactive content corresponding to a product object, the interactive content being generated according to a material associated with the product object, and the material being used to describe attributes of the product object;
receiving a request for delivering an interactive content to a target video content, the request including information of an associated target product object identification and information of a target interactive content identification; and
providing the interactive content corresponding to the target interactive content identification to a viewer's client of the video content, to enable the viewer's client to:
provide the interactive content in an interactive interface of a full window in a process of playing the video content on a target page that is associated with the product object and corresponds to a live broadcast session related to the product object, reduce a window in which the video content is played, and present the window in which the video content is played above the interactive interface after the viewer's client receives an interaction request, and provide a change process of the interactive content according to the material in process of responding to interactive operation information inputted by a user.
16 . The system of claim 15 , wherein: the video content includes a live broadcast content.
17 . The system of claim 16 , wherein:
the live broadcast content comprises a live broadcast content of a launch event of a new product object; and
receiving the request for delivering the interactive content to the target video content comprises: receiving a request submitted by a management client for delivering the interactive content to the live broadcast session.
18 . The system of claim 16 , wherein:
the live broadcast content includes a live broadcast content used to introduce a published product object; and
receiving the request for delivering the interactive content to the target video content comprises: receiving a request submitted by a client of a broadcaster of the live broadcast content to deliver the interactive content to the live broadcast session.