Trading and selling celebrity game outcomes

1 . A game controller of an Electronic Gaming Machine (EGM) comprising:

a processor circuit; and

a memory comprising machine-readable instructions that, when executed by the processor circuit, cause the processor circuit to:

generate a plurality of branded game plays that comprise celebrity graphical brand data from a celebrity and corresponding to a plurality of game plays on the EGM;

associate the plurality of branded game plays with a first user;

transfer, responsive to receiving a request provided by a second user, the plurality of branded game plays from the first user to the second user; and

responsive to an outcome event of one of the plurality of branded game plays on the EGM, control a Graphical User Interface (GUI) of the EGM provide the second user with celebrity graphical brand data that corresponds to the one of the plurality of branded game plays.

2 . The game controller of claim 1 , wherein generating the plurality of branded game plays comprises receiving the celebrity graphical brand data from a celebrity brand data server.

3 . The game controller of claim 1 , wherein the outcome event comprises a plurality of outcome events,

wherein generating the plurality of branded game plays comprises associating elements of the celebrity graphical brand data with respective ones of the plurality of outcome events.

4 . The game controller of claim 1 , wherein the celebrity graphical brand data comprises visual content corresponding to the celebrity to display to the second user in response to the outcome event.

5 . The game controller of claim 4 , wherein the visual content corresponding to the celebrity comprises an image of the celebrity.

6 . The game controller of claim 4 , wherein the visual content comprises video and audio content of the celebrity expressing positive excitement corresponding to the second user accomplishing the outcome event.

7 . The game controller of claim 4 , wherein the visual content is predefined to correspond to a specific one of the plurality of outcome events.

8 . The game controller of claim 4 , wherein the visual content is customized to correspond to the second user by configuring the visual content to be directed to the second user and to include information corresponding to the second user.

9 . The game controller of claim 1 , wherein the plurality of branded game plays is purchased from the celebrity by the first user.

10 . The game controller of claim 1 , wherein providing the second user with celebrity brand data comprises replacing a graphical game element of the EGM with a graphical element of the celebrity graphical brand data.

11 . The game controller of claim 1 , wherein the processor circuit is further caused to generate a social media post that comprises the celebrity graphical brand data for posting in a social media network.

12 . The game controller of claim 1 , wherein after transferring the plurality of branded game plays, the processor circuit is further caused to store the plurality of branded plays in a data repository that is accessible to the second user.

13 . The game controller of claim 1 , wherein providing the second user with the celebrity graphical brand data comprises causing the processor circuit to cause the celebrity graphical brand data to be transferred from a celebrity brand data digital wallet to a user digital wallet.

14 . The game controller of claim 1 , wherein the first user is associated with a first purchasing level and the second user is not associated with the first purchasing level,

wherein the plurality of branded game plays comprises a first branded game play and a second branded game play that is different from the first branded game play,

wherein the first user is eligible to purchase the first branded game play based on being associated with the first purchasing level.

15 . The game controller of claim 14 , wherein the second user is eligible to purchase the second branded game play and ineligible to purchase the first branded game play.

16 . The game controller of claim 1 , wherein the plurality of branded game plays comprises an introduction video message from the celebrity, a middle progress video message from the celebrity during a gaming session of the plurality of branded game plays, and a video message from the celebrity that comprises a message of congratulations based on a given one of the outcome events.

17 . The game controller of claim 1 , wherein the branded game play is stored as a non-fungible-token (NFT), and

wherein the processor circuit is further caused to receive a request from the first user to transfer the NFT to the second user.

18 . An Electronic Gaming Machine (EGM) comprising:

a display device;

an input device; and

a game controller comprising a processor circuit; and

a memory comprising machine-readable instructions that, when executed by the processor circuit, cause the processor circuit to:

generate a plurality of branded game plays that comprise celebrity graphical brand data comprising visual content data from a celebrity and corresponding to a plurality of game plays;

associate the plurality of branded game plays with a first user;

transfer, responsive to receiving a request provided by a second user, the plurality of branded game plays from the first user to the second user;

responsive to an outcome event of one of the plurality of branded game plays, control a Graphical User Interface (GUI) of the display device provide the second user with celebrity graphical brand data that corresponds to the one of the plurality of branded game plays; and

store the plurality of branded plays in a decentralized data repository that is accessible to the second user,

wherein the visual content data comprises an introduction video message from the celebrity.

19 . The EGM of claim 18 , wherein providing the second user with the celebrity graphical brand data comprises causing the processor circuit to cause the celebrity graphical brand data to be transferred from a celebrity brand data digital wallet to a user digital wallet.

20 . A method comprising:

receiving, by a processor circuit of a game controller of an Electronic Gaming Machine (EGM), celebrity graphical brand data that comprises visual content corresponding to a celebrity;

generating, by the processor circuit of the game controller, a plurality of branded game plays that comprise the celebrity graphical brand data and a plurality of outcome events in a gaming machine;

associating, by the processor circuit, the plurality of branded game plays with a first user;

transferring, responsive to receiving a request provided by a second user, the plurality of branded game plays from the first user to the second user; and

storing, by the processor circuit of the game controller, the plurality of branded game plays in a brand data repository;

determining, by the processor circuit of the game controller, if one of the plurality of outcome events has occurred in gameplay of the gaming machine; and

responsive to determining that one of the plurality of outcome events has occurred for a the second user of the EGM, controlling a Graphical User Interface (GUI) of the EGM to play the visual content for the user.