IP Library Granted Patent US 12695957
Granted Patent B2
US 12695957 · App. 18/929,746 · Granted Jul 28, 2026

Information processing method, live streaming system and electronic device

Inventor: Tian Lan (Hangzhou, CN)
Assignee: Alibaba (China) Co., Ltd.
H04N21/4882H04N21/2187H04N21/4532H04N21/47815
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Quick Facts
Patent No.
US 12695957
App. No.
18/929,746
Granted
Jul 28, 2026
Kind
B2
Abstract

The present application provides an information processing method, which comprises determining a target live streaming room that the user has not viewed; acquiring first preset information related to the user; determining at least one live streaming object matching the first preset information based on live streaming content of the target live streaming room that the user has not viewed; generating a push notification related to the at least one live streaming object; displaying the push notification. By adopting the solution, the user does not need to continuously view the live streaming content of the target live streaming room. The user can enter the live streaming room to view after seeing the push notification, or the user can find at least one live transaction link of the live streaming object based on the push notification after the live stream in the target live streaming room has ended.

Claims (76)

1 . An information processing method, comprising:

determining a target live streaming room that a user has not viewed;

acquiring first preset information related to the user;

determining at least one live streaming object matching the first preset information based on live streaming content of the target live streaming room that the user has not viewed;

generating a push notification related to the at least one live streaming object for the user who is not viewing the target live streaming room, wherein the push notification comprises: (i) a live transaction link for the at least one live streaming object, or (ii) order information generated by automatically placing an order for the at least one live streaming object; and

displaying the push notification.

2 . The method according to claim 1 , wherein determining the target live streaming room that the user has not viewed comprises:

acquiring second preset information related to the user, and determining the target live streaming room that matches the second preset information from among multiple live streaming rooms that the user has not viewed; and/or

responding to the user's operation of closing a live streaming room by determining the closed live streaming room as the target live streaming room; and/or

responding to the user's operation of closing a screen by determining the live streaming room corresponding to the live streaming content played before the screen was closed as the target live streaming room.

3 . The method according to claim 2 , wherein preset information includes the first preset information and/or the second preset information; and the method further comprises:

acquiring historical data related to the user and/or live streaming preference information preset by the user using an assistant function; and

determining the preset information based on the historical data and/or the user's preset live streaming preference information.

4 . The method according to claim 1 , wherein determining at least one live streaming object matching the first preset information based on the live streaming content of the target live streaming room that the user has not viewed comprises:

performing image recognition on a live video of the target live streaming room that the user has not viewed, and determining at least one live streaming object matching the first preset information based on image recognition results; and/or

retrieving a display list of the target live streaming room from a server, and determining at least one live streaming object matching the first preset information based on the display list.

5 . The method according to claim 1 , wherein generating the push notification related to the at least one live streaming object comprises:

acquiring an assistant support method preset by the user using an assistant function; and

performing a processing task corresponding to the assistant support method for the at least one live streaming object to acquire the push notification related to the at least one live streaming object.

6 . The method according to claim 5 , wherein the assistant support method includes at least one of the following:

extracting a live streaming segment related to the at least one live streaming object from the live streaming content of the target live streaming room;

acquiring the live transaction link of the at least one live streaming object;

automatically adding to a shopping cart or favorites; and

automatically placing the order.

7 . The method according to claim 6 , wherein, when the assistant support method is the automatic order placement, performing the processing task corresponding to the assistant support method to acquire the push notification related to the at least one live streaming object comprises:

acquiring the live transaction link corresponding to the at least one live streaming object;

executing an order placement operation through the live transaction link and the user's order configuration information to generate a purchase order for the at least one live streaming object; and

generating the push notification based on the purchase order.

8 . The method according to claim 6 , wherein when the assistant support method further comprises the extracting a live streaming segment related to the at least one live streaming object from the live streaming content of the target live streaming room, performing the processing task corresponding to the assistant support method to acquire the push notification related to the at least one live streaming object comprises:

extracting a live streaming segment related to the at least one live streaming object from the live streaming content of the target live streaming room;

storing the live streaming segment related to the at least one live streaming object;

acquiring a viewing link corresponding to the live streaming segment related to the at least one live streaming object; and

generating the push notification based on the viewing link.

9 . An information processing method, comprising:

determining a target user who has not viewed a target live streaming room;

acquiring preset information related to the target user;

determining at least one live streaming object matching the preset information based on live streaming content of the target live streaming room that the target user has not viewed; and

pushing a push notification related to the at least one live streaming object to a client corresponding to the target user who is not viewing the target live streaming room, wherein the push notification comprises: (i) a live transaction link for the at least one live streaming object, or (ii) order information generated by automatically placing an order for the at least one live streaming object.

10 . The method according to claim 9 , further comprising:

in response to a live streamer triggering a configuration operation of a live streamer assistant function through a live streaming application, determining selection rules for the target user; and

sending the selection rules for the target user to a server, so that the server can select the target user among users who have not viewed the live streamer's live streaming room according to the selection rules when the live streamer is live streaming.

11 . The method according to claim 9 , wherein pushing the push notification related to the at least one live streaming object to the client corresponding to the target user further comprises:

capturing a live streaming segment from the target live streaming room related to the at least one live streaming object, and pushing a viewing link corresponding to the live streaming segment as the push notification to the client corresponding to the target user.

12 . A non-transitory computer-readable storage medium for processing information, configured with instructions executable by one or more processors to cause the one or more processors to perform operations comprising:

determining a target live streaming room that a user has not viewed;

acquiring first preset information related to the user;

determining at least one live streaming object matching the first preset information based on live streaming content of the target live streaming room that the user has not viewed;

generating a push notification related to the at least one live streaming object for the user who is not viewing the target live streaming room, wherein the push notification comprises: (i) a live transaction link for the at least one live streaming object, or (ii) order information generated by automatically placing an order for the at least one live streaming object; and

displaying the push notification.

13 . The non-transitory computer-readable storage medium according to claim 12 , wherein determining the target live streaming room that the user has not viewed comprises:

acquiring second preset information related to the user, and determining the target live streaming room that matches the second preset information from among multiple live streaming rooms that the user has not viewed; and/or

responding to the user's operation of closing a live streaming room by determining the closed live streaming room as the target live streaming room; and/or

responding to the user's operation of closing a screen by determining the live streaming room corresponding to the live streaming content played before the screen was closed as the target live streaming room.

14 . The non-transitory computer-readable storage medium according to claim 13 , wherein preset information includes the first preset information and/or the second preset information; and the operations further comprise:

acquiring historical data related to the user and/or live streaming preference information preset by the user using an assistant function; and

determining the preset information based on the historical data and/or the user's preset live streaming preference information.

15 . The non-transitory computer-readable storage medium according to claim 12 , wherein determining at least one live streaming object matching the first preset information based on the live streaming content of the target live streaming room that the user has not viewed comprises:

performing image recognition on a live video of the target live streaming room that the user has not viewed, and determining at least one live streaming object matching the first preset information based on image recognition results; and/or

retrieving a display list of the target live streaming room from a server, and determining at least one live streaming object matching the first preset information based on the display list.

16 . The non-transitory computer-readable storage medium according to claim 12 , wherein generating the push notification related to the at least one live streaming object comprises:

acquiring an assistant support method preset by the user using an assistant function; and

performing a processing task corresponding to the assistant support method for the at least one live streaming object to acquire the push notification related to the at least one live streaming object.

17 . The non-transitory computer-readable storage medium according to claim 16 , wherein the assistant support method includes at least one of the following:

extracting a live streaming segment related to the at least one live streaming object from the live streaming content of the target live streaming room;

acquiring the live transaction link of the at least one live streaming object;

automatically adding to a shopping cart or favorites; and

automatically placing the order.

18 . The non-transitory computer-readable storage medium according to claim 17 , wherein, when the assistant support method is the automatic order placement, performing the processing task corresponding to the assistant support method to acquire the push notification related to the at least one live streaming object comprises:

acquiring the live transaction link corresponding to the at least one live streaming object;

executing an order placement operation through the live transaction link and the user's order configuration information to generate a purchase order for the at least one live streaming object; and

generating the push notification based on the purchase order.

19 . The non-transitory computer-readable storage medium according to claim 17 , wherein when the assistant support method further comprises the extracting a live streaming segment related to the at least one live streaming object from the live streaming content of the target live streaming room, performing the processing task corresponding to the assistant support method to acquire the push notification related to the at least one live streaming object comprises:

extracting a live streaming segment related to the at least one live streaming object from the live streaming content of the target live streaming room;

storing the live streaming segment related to the at least one live streaming object;

acquiring a viewing link corresponding to the live streaming segment related to the at least one live streaming object; and

generating the push notification based on the viewing link.