Animal data compliance system and method

1 . An animal data compliance system comprising: one or more sources of animal data from one or more targeted individuals participating in an athletic event, wherein the animal data is transmitted electronically; and

a collecting computing device that gathers the animal data, the collecting computing device configured to provide animal data to a sports wagering system and/or a sports and an entertainment media system and/or a performance analytics system, the sports wagering system and/or the sports and the entertainment media system, and/or the performance analytics system configured to provide a third party with the animal data or its one or more derivatives wherein for the sports wagering system, the third party includes a sports bettor, wherein:

one or more rules related to at least a portion of the animal data that govern acquisition, distribution, and use of animal data are created or modified based upon one or more terms, (1) the one or more terms being selected, established, created, modified, accepted, and/or agreed upon via a display device by the targeted individual from whom the animal data is derived from or an authorized representative of the targeted individual, and (2) the one or more terms reflecting, at least in part, one or more preferences selected by the individual or the authorized representative via the display device for establishing one or more permissions, restrictions, rights, and/or conditions related to the acquisition, distribution and/or use of at least a portion of the animal data by one or more acquirers and/or receiving computing devices, the one or more preferences including terms related to what animal data can be accessed and at least one of:

the volume of the animal data being accessed frequency of use,

allowed use(s) of the animal data,

duration and/or term of allowed use(s) of the animal data,

transferability of access or rights to the animal data, geographic or contextual areas in which the animal data may be used,

consideration required or provided to access the animal data,

location and the manner in which the animal data is used,

under what conditions the animal data is permitted to be used,

who is permitted to access the animal data,

what systems or devices may access the animal data,

where the animal data may be accessed, where the animal data may be distributed,

exclusivity related to access and/or use of the animal data,

activity and/or event associated with what animal data can be accessed;

source(s) of the animal data,

rights regarding creation or control of derivative works from animal data,

ownership rights related to the animal data, anonymity, pseudonymity, and/or

identifiability of the animal data, or other data to be associated with the animal data;

the collecting computing device or the receiving computing device further comprising a non-transitory computer-readable storage medium storing computer program instructions which, when executed by a processor, cause the processor to utilize one or more artificial intelligence techniques to infer or deduce one or more preferences of the targeted individual based upon at least one of: (a) one or more characteristics of the targeted individual, (b) one or more previously established preferences of the targeted individual, (c) previous inputs from the display device related to previous animal data transactions of the targeted individual, (d) system-gathered information related to the targeted individual, or (e) observed behavioral patterns of the targeted individual;

wherein the processor is configured to utilize the one or more artificial intelligence techniques to infer or deduce one or more preferences of the targeted individual based upon one or more preferences of one or more other users, wherein the one or more artificial intelligence techniques learn preferences of the one or more other users and observe characteristics of the one or more other users, and wherein, based upon one or more shared characteristics or preferences between the one or more other users and the targeted individual, the one or more artificial intelligence techniques infer or deduce the one or more preferences of the targeted individual;

wherein the processor is further configured to automatically create or modify the one or more rules for the targeted individual based upon the inferred or deduced preferences derived from the targeted individual, the inferred or deduced preferences derived from the one or more other users, or a combination thereof, wherein the one or more artificial intelligence techniques include machine learning techniques that iteratively improve model prediction and accuracy as new data or preferences enter the animal data compliance system;

the animal data compliance system being configured to provide the targeted individual or the authorized representative with an ability to consent, modify, or decline via the display device the one or more automatically created or modified rules prior to implementation, wherein consent is explicit or inferred based upon user preferences established with other animal data or from trends derived from the other data;

the one or more rules are associated with the animal data;

the at least a portion of animal data and the one or more rules are provided to one or more receiving computing devices;

the one or more rules inform the one or more receiving computing devices of one or more permissions, restrictions, rights, and/or conditions related to the animal data; and

the one or more receiving computing devices take at least one action based upon the one or more rules; and the one or more receiving computing devices including the sports wagering system and/or the sports and the entertainment media system and/or the performance analytics system.

2 . The animal data compliance system of claim 1 wherein the at least a subset of the one or more rules are attached to the animal data as metadata.

3 . The animal data compliance system of claim 1 wherein the animal data is human data.

4 . The animal data compliance system of claim 1 wherein the one or more sources of animal data includes one or more sensors.

5 . The animal data compliance system of claim 4 wherein the one or more sensors is a biosensor that gathers physiological, biometric, chemical, biomechanical, location, environmental, genetic, genomic, glycomic, or other biological data from one or more targeted individuals.

6 . The animal data compliance system of claim 5 wherein the one or more sensors gathers, or provides information that can be converted into, at least one of the following types of data: facial recognition data, eye tracking data, blood flow data, blood volume data, blood pressure data, biological fluid data, body composition data, biochemical data, pulse data, oxygenation data, core body temperature data, skin temperature data, galvanic skin response data, perspiration data, location data, positional data, audio data, biomechanical data, hydration data, heart-based data, neurological data, genetic data, genomic data, skeletal data, muscle data, respiratory data, kinesthetic data, ambient temperature data, humidity data, barometric pressure data, or elevation data.

7 . The animal data compliance system in claim 4 wherein the one or more sensors are affixed to, are in contact with, or send one or more electronic communications in relation to or derived from, one or more targeted subjects including a targeted subjects' body, eyeball, vital organ, muscle, hair, veins, biological fluid, blood vessels, tissue, or skeletal system, embedded in the one or more targeted individuals, lodged or implanted in one or more targeted individuals, ingested by the one or more targeted individuals, integrated to include at least a subset of the one or more targeted individuals, or integrated into or as part of, affixed to, or embedded within, a fabric, textile, cloth, material, fixture, object, or apparatus that contacts or is in communication with one or more targeted individuals, either directly or via one or more intermediaries.

8 . The animal data compliance system of claim 1 wherein the one or more rules are related to providing the animal data for consideration.

9 . The animal data compliance system of claim 1 wherein a plurality of rules are associated with the same animal data.

10 . The animal data compliance system of claim 1 wherein a single rule of the one or more rules includes a plurality of rules.

11 . The animal data compliance system of claim 1 wherein one or more alerts are created or modified based upon the one or more rules.

12 . The animal data compliance system of claim 1 wherein the one or more rules or one or more instructions are created or modified based upon one or more instructions either directly or indirectly provided by a user.

13 . The animal data compliance system of claim 12 wherein one or more artificial intelligence techniques are utilized to create or modify the one or more rules or the one or more instructions.

14 . The animal data compliance system of claim 1 wherein the one or more rules are automatically implemented on the one or more receiving computing devices.

15 . The animal data compliance system of claim 1 wherein the one or more rules instruct, alert, enable, or prevent one or more actions related to the animal data on the one or more receiving computing devices.

16 . The animal data compliance system of claim 15 wherein the one or more actions are created, modified, or taken utilizing one or more artificial intelligence techniques.

17 . The animal data compliance system of claim 1 wherein at least a portion of the animal data and the one or more rules are obfuscated and sent over one or more networks to one or more computing devices.

18 . The animal data compliance system of claim 1 wherein at least a portion of the one or more rules are automatically created or modified based on one or more user preferences or characteristics.

19 . The animal data compliance system of claim 1 wherein the one or more rules are created or modified on one or more different computing devices from which the animal data is provided.

20 . The animal data compliance system of claim 1 wherein a generating computing device generating the one or more rules, providing at least a portion of the animal data, or a combination thereof requires compliance related to the one or more rules from the one or more receiving computing devices.

21 . The animal data compliance system of claim 20 wherein the generating computing device provides one or more certifications to the one or more receiving computing devices based upon its compliance.

22 . The animal data compliance system of claim 21 wherein the one or more receiving computing devices implement one or more lines of executable code upon receiving the one or more certifications that notify, instruct, enable, or prevent one or more actions related to use of the animal data.

23 . The animal data compliance system of claim 1 wherein the animal data compliance system operates utilizing distributed ledger technology or other ledger system.

24 . The animal data compliance system of claim 1 wherein one or more lines of executable code are embedded within at least a portion of the animal data.

25 . The animal data compliance system of claim 24 wherein the one or more lines of executable code instruct one or more receiving computing devices to take one or more actions.

26 . The animal data compliance system of claim 25 wherein the one or more actions include gathering information from the receiving computing device on which the animal data is located and communicating at least a portion of the gathered information to another one or more other computing devices.

27 . The animal data compliance system of claim 26 wherein the gathered information includes at least one of: timestamp, IP address, location, device, type of browser, operating system, or service provider.

28 . The animal data compliance system of claim 27 wherein one or more notifications are created or modified based upon the gathered information.

29 . The animal data compliance system of claim 26 wherein the gathered information enables one or more computing devices to monitor, communicate, enforce, or a combination thereof one or more terms related to consideration.

30 . The animal data compliance system of claim 25 wherein the one or more actions are created, modified, or taken automatically utilizing one or more artificial intelligence techniques.

31 . The animal data compliance system of claim 1 wherein one or more agreements are automatically generated based upon the one or more rules.

32 . The animal data compliance system of claim 31 wherein the one or more agreements include one or more terms related to the animal data from one or more previous agreements.

33 . The animal data compliance system of claim 32 wherein the one or more terms are automatically generated and included as part of the one or more agreements.

34 . The animal data compliance system of claim 32 wherein a user is prevented by the animal data compliance system from taking one or more actions based upon one or more previous agreements.

35 . The animal data compliance system of claim 31 wherein the one or more agreements are created or modified based upon one or more new agreements gathered or created by the animal data compliance system.

36 . The animal data compliance system of claim 1 wherein a digital record for the animal data is created or modified, the digital record including the one or more rules associated with the animal data.

37 . The animal data compliance system of claim 36 wherein the digital record includes a chain of ownership that is created or modified based upon one or more ownerships or one or more periods of ownership.

38 . The animal data compliance system of claim 37 wherein two or more animal data acquirers with rights to the same animal data are combined into the same digital record.

39 . The animal data compliance system of claim 37 wherein the chain of ownership that includes multiple owners of the same animal data originates, and is operable to be tracked, from a single user, a single animal data set, or a single type of animal data.

40 . The animal data compliance system of claim 1 wherein the at least a portion of the one or more rules are embedded within the animal data.

41 . The animal data compliance system of claim 1 , wherein the receiving computing device enables one or more users to take one or more actions to create, modify, select, and/or establish the one or more terms related to the animal data.

42 . The animal data compliance system of claim 1 , wherein based upon one or more agreements, the animal data compliance system restricts and/or defines one or more selections of one or more terms.

43 . The animal data compliance system of claim 1 , wherein based upon one or more rights granted to one or more data acquirers, the animal data compliance system restricts and/or defines one or more selections of one or more terms.

44 . The animal data compliance system of claim 1 , wherein one or more artificial intelligence techniques are utilized to learn about one or more user preferences in order to make one or more selections of one or more terms.

45 . The animal data compliance system of claim 1 , wherein the collecting computing device utilizes one or more machine learning techniques to find patterns in a user's actions and automatically creates one or more rules derived from the user's actions.