Method and apparatus for presenting information, computer device, and storage medium

1 . A method for improving display of information by an application, comprising:

determining, in response to a request for browsing a page of the application, a search recommendation word that is related to content displayed on the page of the application;

determining state information of an object corresponding to the search recommendation word, wherein the state information indicates an online status associated with the object;

obtaining a dynamic tag of the search recommendation word, wherein the dynamic tag comprises a user interface element indicating the state information of the object;

determining, based on determining whether the search recommendation word comprises text or a graphic, a tag presentation form of the dynamic tag, wherein the tag presentation form indicates at least a display position for the dynamic tag, relative to the search recommendation word, that improves visibility of the state information of the object on the page of the application; and

presenting, according to the tag presentation form and in the page of the application, the search recommendation word and the dynamic tag of the search recommendation word.

2 . The method of claim 1 , wherein the search recommendation word corresponds to a plurality of objects, and the plurality of objects are objects that belong to at least one object category and are determined based on an interactive operation between a user and the page, wherein the interactive operation comprises at least one of the following: a browsing operation, a purchasing operation, a bookmarking operation, or a searching operation.

3 . The method of claim 1 , wherein the state information comprises state information belonging to a plurality of state dimensions, and the method further comprises:

obtaining updated information of state information of the object in respective state dimensions, wherein the state dimension comprises at least one of the following: an offer state, a live streaming state and an updated state;

determining, based on a state dimension to which state information of a historical operation object of the user in the page belongs, a state dimension that satisfies a recommendation requirement; and

determining, based on updated information of state information in the state dimension, the dynamic tag of the search recommendation word.

4 . The method of claim 1 , further comprising:

determining, before the obtaining the dynamic tag of the search recommendation word, search recommendation words that have updated dynamic tags from a plurality of preset search recommendation words and obtaining initial search recommendation words; and

determining, based on page related information of the page and from the initial search recommendation words, the search recommendation word, wherein the page related information comprises page content of the page and/or a searching operation in the page by a user within a preset period.

5 . The method of claim 1 , wherein the presenting, according to the tag presentation form and in the page, the search recommendation word and the dynamic tag of the search recommendation word comprises:

determining a first presentation position of the search recommendation word in the page, wherein the first presentation position comprises any one of the following: a page presentation area of a search middle page, a Feed stream information presentation position and a page search box; and

presenting, in the first presentation position of the page, the search recommendation word and the dynamic tag.

6 . The method of claim 5 , wherein the search recommendation word is a graphic recommendation word, and the first presentation position is a first page presentation area of the search middle page; and

the determining the first presentation position of the search recommendation word in the page comprises:

obtaining an operation level of a browsing operation by a user on an object that matches the object within a first period, wherein the operation level is configured to indicate an operation frequency of the browsing operation; and

determining, based on the operation level, the first page presentation area from respective page presentation areas of the search middle page.

7 . The method of claim 6 , wherein the first page presentation area comprises a picture presentation area and a text presentation area; and

the presenting, in the first presentation position of the page, the search recommendation word and the dynamic tag comprises:

presenting, in the picture presentation area, picture information of the graphic recommendation word, wherein the picture information is a preview picture of the object;

presenting text information of the graphic recommendation word in the text presentation area, wherein the text information is key description information of the object; and

determining a first tag presentation area in the picture presentation area, and presenting the dynamic tag in the first tag presentation area.

8 . The method of claim 5 , wherein the search recommendation word is a text recommendation word, and the first presentation position is a second page presentation area of the search middle page; and

the presenting the search recommendation word and the dynamic tag in the first presentation position of the page comprises:

presenting, in the second page presentation area, the text recommendation word, wherein the text recommendation word is search keyword of a corresponding object; and

presenting the dynamic tag at a position in the page corresponding to the second page presentation area.

9 . The method of claim 5 , wherein the first presentation position is a Feed stream information presentation position; and

the presenting the search recommendation word and the dynamic tag in the first presentation position of the page comprises:

presenting a preview picture of the object at a first presentation sub-position of the Feed stream information presentation position of the page;

presenting key description information of the object at a second presentation sub-position of the Feed stream information presentation position; and

determining a third presentation sub-position within the first presentation sub-position, and presenting the dynamic tag at the third presentation sub-position.

10 . The method of claim 1 , wherein a plurality of the dynamic tags are obtained, and the method further comprises:

receiving a trigger operation on the search recommendation word, presenting an extension window in the page, and presenting, in the extension window, a plurality of search recommendation words corresponding to the dynamic tags;

receiving a selection operation on the plurality of search recommendation words, and obtaining a object matching a dynamic tag corresponding to a search recommendation word matching the selection operation; and

presenting object presentation information of the object matching the dynamic tag in the page.

11 . A computer device, comprising: a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, the processor communicates with the memory via the bus when the computer device runs, and the machine-readable instruction, when executed by the processor, causes the processor to:

determine, in response to a request for browsing a page of an application, a search recommendation word that is related to content displayed on the page of the application;

determine state information of an object corresponding to the search recommendation word, wherein the state information indicates an online status associated with the object;

obtain a dynamic tag of the search recommendation word, wherein the dynamic tag comprises a user interface element indicating the state information of the object;

determine, based on determining whether the search recommendation word comprises text or a graphic, a tag presentation form of the dynamic tag, wherein the tag presentation form indicates at least a display position for the dynamic tag, relative to the search recommendation word, that improves visibility of the state information of the object on the page of the application; and

present, according to the tag presentation form and in the page of the application, the search recommendation word and the dynamic tag of the search recommendation word.

12 . A non-transitory computer-readable storage medium, having stored a computer program thereon, wherein the computer program, when run by a processor, causes the processor to:

determine, in response to a request for browsing a page of an application, a search recommendation word that is related to content displayed on the page of the application;

determine state information of an object corresponding to the search recommendation word, wherein the state information indicates an online status associated with the object;

obtain a dynamic tag of the search recommendation word, wherein the dynamic tag comprises a user interface element indicating the state information of the object;

determine, based on determining whether the search recommendation word comprises text or a graphic, a tag presentation form of the dynamic tag, wherein the tag presentation form indicates at least a display position for the dynamic tag, relative to the search recommendation word, that improves visibility of the state information of the object on the page of the application; and

present, according to the tag presentation form and in the page of the application, the search recommendation word and the dynamic tag of the search recommendation word.

13 . The computer device of claim 11 , wherein the search recommendation word corresponds to a plurality of objects, and the plurality of objects are objects that belong to at least one object category and are determined based on an interactive operation between a user and the page, wherein the interactive operation comprises at least one of the following: a browsing operation, a purchasing operation, a bookmarking operation, or a searching operation.

14 . The computer device of claim 11 , wherein the state information comprises state information belonging to a plurality of state dimensions, and the method further comprises:

obtaining updated information of state information of the object in respective state dimensions, wherein the state dimension comprises at least one of the following: an offer state, a live streaming state and an updated state;

determining, based on a state dimension to which state information of a historical operation object of the user in the page belongs, a state dimension that satisfies a recommendation requirement; and

determining, based on updated information of state information in the state dimension, the dynamic tag of the search recommendation word.

15 . The computer device of claim 11 , the process is further caused to:

determine, before the obtaining the dynamic tag of the search recommendation word, search recommendation words that have updated dynamic tags from a plurality of preset search recommendation words and obtaining initial search recommendation words; and

determine, based on page related information of the page and from the initial search recommendation words, the search recommendation word, wherein the page related information comprises page content of the page and/or a searching operation in the page by a user within a preset period.

16 . The computer device of claim 11 , wherein a plurality of the dynamic tags are obtained, and the method further comprises:

receiving a trigger operation on the search recommendation word, presenting an extension window in the page, and presenting, in the extension window, a plurality of search recommendation words corresponding to the dynamic tags;

receiving a selection operation on the plurality of search recommendation words, and obtaining a object matching a dynamic tag corresponding to a search recommendation word matching the selection operation; and

presenting object presentation information of the object matching the dynamic tag in the page.

17 . The non-transitory computer-readable storage medium of claim 12 , wherein the presenting, according to the tag presentation form and in the page, the search recommendation word and the dynamic tag of the search recommendation word comprises:

determining a first presentation position of the search recommendation word in the page, wherein the first presentation position comprises any one of the following: a page presentation area of a search middle page, a Feed stream information presentation position and a page search box; and

presenting, in the first presentation position of the page, the search recommendation word and the dynamic tag.

18 . The non-transitory computer-readable storage medium of claim 17 , wherein the search recommendation word is a graphic recommendation word, and the first presentation position is a first page presentation area of the search middle page; and

the determining the first presentation position of the search recommendation word in the page comprises:

obtaining an operation level of a browsing operation by a user on an object that matches the object within a first period, wherein the operation level is configured to indicate an operation frequency of the browsing operation; and

determining, based on the operation level, the first page presentation area from respective page presentation areas of the search middle page.

19 . The non-transitory computer-readable storage medium of claim 18 , wherein the search recommendation word is a text recommendation word, and the first presentation position is a second page presentation area of the search middle page; and

the presenting the search recommendation word and the dynamic tag in the first presentation position of the page comprises:

presenting, in the second page presentation area, the text recommendation word, wherein the text recommendation word is search keyword of a corresponding object; and

presenting the dynamic tag at a position in the page corresponding to the second page presentation area.

20 . The non-transitory computer-readable storage medium of claim 18 , wherein the first presentation position is a Feed stream information presentation position; and

the presenting the search recommendation word and the dynamic tag in the first presentation position of the page comprises:

presenting a preview picture of the object at a first presentation sub-position of the Feed stream information presentation position of the page;

presenting key description information of the object at a second presentation sub-position of the Feed stream information presentation position; and

determining a third presentation sub-position within the first presentation sub-position, and presenting the dynamic tag at the third presentation sub-position.