E-mail embedded textual hyperlink object
View Patent ↗The present invention includes a method and article of manufacture for a computer implemented textual hyperlink. A string of text is first displayed. Upon receipt of an indication of a selection of the string of text, a link is effected to a predetermined site. The string of text is then automatically entered as a parameter of input to the site upon linking thereto.
1. A method, comprising:
at a computer with a processor and a display:
receiving an electronic message that is sent over a network, the electronic message including
a body of text including one or more words to be displayed to a receiving user, and
a first portion of a first application program, the first application program including functionality for displaying advertisements on the display;
after receiving the electronic message, detecting selection of the electronic message; and,
in response to detecting selection of the electronic message:
opening the electronic message,
displaying the body of text on the display, and
executing the first portion of the first application program, which calls a second portion of the first application program using as a parameter at least a portion of the one or more words displayed to the receiving user, the second portion of the first application program being located at a site on the network that is remote from the computer, thereby retrieving an advertisement and displaying the advertisement on the display.
2. The method of claim 1 , wherein the first portion of the first application program is included in the electronic message and is not an attachment to the electronic message.
3. The method of claim 1 , wherein executing the first application program in response to detecting selection of the electronic message includes displaying an object on the display.
4. The method of claim 3 , wherein the object is an image or video.
5. The method of claim 3 , wherein the object is a graphic or icon and selection of the object initiates linking to a predetermined site on the network.
6. The method of claim 3 , wherein the object interacts with the body of text on the display.
7. The method of claim 6 , wherein the object moves from word to word in the body of text on the display.
8. A non-transitory computer readable medium containing a computer program, the computer program including instructions for:
at a computer with a processor and a display:
receiving an electronic message that is sent over a network, the electronic message including
a body of text including one or more words to be displayed to a receiving user, and
a first portion of a first application program, the first application program including functionality for displaying advertisements on the display;
after receiving the electronic message, detecting selection of the electronic message; and,
in response to detecting selection of the electronic message:
opening the electronic message,
displaying the body of text on the display, and
executing the first portion of the first application program, which calls a second portion of the first application program using as a parameter at least a portion of the one or more words displayed to the receiving user, the second portion of the first application program being located at a site on the network that is remote from the computer, thereby retrieving an advertisement and displaying the advertisement on the display.
9. The non-transitory computer readable medium of claim 8 ,
wherein the first portion of the first application program is included in the electronic message and is not an attachment to the electronic message.
10. The non-transitory computer readable medium of claim 8 , wherein executing the first application program in response to detecting selection of the electronic message includes displaying an object on the display.
11. The non-transitory computer readable medium of claim 10 , wherein the object is an image or video.
12. The non-transitory computer readable medium of claim 10 , wherein the object is a graphic or icon and selection of the object initiates linking to a predetermined site on the network.
13. The non-transitory computer readable medium of claim 10 , wherein the object interacts with the body of text on the display.
14. The non-transitory computer readable medium of claim 13 , wherein the object moves from word to word in the body of text on the display.
15. A computer system, comprising
one or more processors; and
memory for storing a computer program for execution by the one or more processors, the computer program including instructions for:
receiving an electronic message that is sent over a network, the electronic message including
a body of text including one or more words to be displayed to a receiving user, and
a first portion of a first application program, the first application program including functionality for displaying advertisements on the display;
after receiving the electronic message, detecting selection of the electronic message; and,
in response to detecting selection of the electronic message:
opening the electronic message,
displaying the body of text on the display, and
executing the first portion of the first application program, which calls a second portion of the first application program using as a parameter at least a portion of the one or more words displayed to the receiving user, the second portion of the first application program being located at a site on the network that is remote from the computer system, thereby retrieving an advertisement and displaying the advertisement on the display.
16. The system of claim 15 , wherein the first portion of the first application program is included in the electronic message and is not an attachment to the electronic message.
17. The system of claim 15 , wherein executing the first application program in response to detecting selection of the electronic message includes displaying an object on the display.
18. The system of claim 17 , wherein the object is an image or video.
19. The system of claim 17 , wherein the object is a graphic or icon and selection of the object initiates linking to a predetermined site on the network.
20. The system of claim 17 , wherein the object interacts with the body of text on the display.
21. The system of claim 20 , wherein the object moves from word to word in the body of text on the display.