Method and system for delivering targeted research invitations
View Patent ↗A method, system, and computer program product is disclosed. A purchase data computer receives a customer identifier obtained from a scanner at a point of sale. The customer identifier is associated with a customer in a retail location. The purchase data computer determines a targeted research invitation associated with the customer identifier, the targeted research invitation including contact information to be used by the customer to participate in a marketing research program. Next, the purchase data controller causes a printer to print the targeted research invitation. According to another aspect of the invention, a current purchase of the customer sets off a trigger in the purchase data computer, causing the purchase data computer to print a targeted research invitation at the printer, based on the current purchase. According to another aspect of the invention, a host computer uses prior purchase history of consumers to determine targeted research invitations to be delivered to the consumers.
1. A computer-implemented method of delivering targeted research invitations to customers based on customer identifiers, the method comprising:
storing a list of customer identifiers;
storing targeted research invitations, each customer identifier being associated with at least one of the targeted research invitations;
receiving, from a point of sale, a customer identifier associated with a customer in a retail location;
determining a targeted research invitation associated with the customer identifier, the targeted research invitation including contact information to be used by the customer to participate in marketing research, wherein determining the targeted research invitation comprises:
matching the customer identifier received at the point of sale with the same customer identifier in the stored list of customer identifiers; and
determining the targeted research invitation on the basis of at least one stored targeted research invitation previously delivered to the customer and also associated with the customer identifier;
delivering the targeted research invitation to the customer; and
storing the targeted research invitation delivered to the customer.
2. A method according to claim 1 , wherein the targeted research invitation is associated with the customer identifier on the basis of the customer's prior purchase history, the prior purchase history including purchase history information of at least one item purchased by the customer prior to the step of receiving the customer identifier.
3. A method according to claim 2 , further comprising:
receiving the customer identifier and the associated targeted research invitation from a host computer.
4. A method according to claim 1 , wherein the targeted research invitation comprises an incentive to induce the customer to participate in the marketing research.
5. A method according to claim 1 , wherein the targeted research invitation comprises a unique code number identifying the targeted research invitation.
6. A method according to claim 1 , wherein delivering the targeted research invitation comprises:
printing the targeted research invitation at the point of sale.
7. A method according to claim 1 , wherein receiving the customer identifier comprises:
receiving the customer identifier obtained via scanning a card presented by the customer at the point of sale.
8. A method according to claim 1 , wherein the contact information comprises at least one of a telephone number, a street address, an e-mail address, or a uniform resource locator (URL).
9. A system for delivering targeted research invitations to customers based on customer identifiers, comprising:
a memory device having embodied therein:
a list of customer identifiers; and
targeted research invitations, each customer identifier being associated with at least one of the targeted research invitations; and
a processor in communication with said memory device, said processor configured to:
receive, from a point of sale, a customer identifier associated with a customer in a retail location;
determine a targeted research invitation associated with the customer identifier, the targeted research invitation including contact information to be used by the customer to participate in marketing research, wherein, to determine the targeted research invitation, the processor is further configured to:
match the customer identifier received at the point of sale with the same customer identifier in the stored list of customer identifiers; and
determine the targeted research invitation on the basis of at least one targeted research invitation previously delivered to the customer and also associated with the customer identifier;
deliver the targeted research invitation to the customer; and
store the targeted research invitation delivered to the customer.
10. A system according to claim 9 , wherein the targeted research invitation is associated with the customer identifier on the basis of the customer's prior purchase history, the prior purchase history including purchase history information of at least one item purchased by the customer prior to the step of receiving the customer identifier.
11. A system according to claim 10 , wherein the processor is further configured to receive the customer identifier and the associated targeted research invitation from a host computer.
12. A system according to claim 9 , wherein the targeted research invitation comprises an incentive to induce the customer to participate in the marketing research.
13. A system according to claim 9 , wherein the targeted research invitation comprises a unique code number identifying the targeted research invitation.
14. A system according to claim 9 , wherein the processor is further configured to print the research invitation at the point of sale.
15. A system according to claim 9 , wherein the processor is further configured to receive the customer identifier obtained via a scan of a card presented by the customer at the point of sale.
16. A system according to claim 9 , wherein the contact information comprises at least one of a telephone number, a street address, an e-mail address, or a uniform resource locator (URL).
17. A system, comprising:
a memory device having embodied therein:
a list of purchase triggers; and
targeted research invitations, each purchase trigger being associated with at least one of the targeted research invitations;
a processor in communication with said memory device, said processor configured to:
receive, from a point of sale, purchase information of at least one item purchased by a customer in a retail location;
determine a targeted research invitation based on the purchase information received from the point of sale, the targeted research invitation including contact information to be used by the customer to participate in marketing research,
wherein, to determine the targeted research invitation, the processor is further configured to:
compare the purchase information received from the point of sale with the purchase triggers; and
determine the targeted research invitation on the basis of at least one stored targeted research invitation previously delivered to the customer and also associated with the purchase triggers met by the purchase information;
deliver the targeted research invitation to the customer; and
store the targeted research invitation delivered to the customer.
18. A system according to claim 17 , wherein the targeted research invitation comprises an incentive to induce the customer to participate in the marketing research.
19. A system according to claim 17 , wherein the targeted research invitation comprises a unique code number identifying the targeted research invitation.
20. A system according to claim 17 , wherein the processor is further configured to print the research invitation at the point of sale.
21. A system according to claim 17 , wherein the processor is further configured to receive the customer identifier obtained via a scan of a card presented by the customer at the point of sale.
22. A system according to claim 17 , wherein the contact information comprises at least one of a telephone number, a street address, an e-mail address, or a uniform resource locator (URL).
23. A system according to claim 17 , wherein the processor is further configured to determine the targeted research invitation on the basis of the customer's prior purchase history.