Interactive television broadcast system

1. An interactive television broadcast system comprising:

a source at a first location for broadcasting a plurality of television channels and trigger data;

a common data collector;

a plurality of remote receiving units, each unit at a location other than the first location, each unit including a tuner to enable the unit to be tuned to receive the trigger data and a selected TV channel broadcast by the source, wherein each unit comprises:

a processor adapted to selectively execute a program in response to receipt of the trigger data, causing the processor to monitor the unit so as to monitor the channel to which the unit is tuned and to generate corresponding monitored information; and

a transmitter for sending the monitored information relating to the channel to which the unit is tuned to the common data collector, wherein each unit is provided with the program separately and prior to the receipt of the trigger data.

2. A system according to claim 1 , wherein each unit includes a program store for storing the program which when executed by the processor causes the processor to monitor the channel to which the unit is tuned.

3. A system according to claim 1 , wherein the processor is adapted to respond to the trigger data from the source in real time.

4. A system according to claim 1 , wherein the source is adapted to transmit the TV broadcast and data over one or more of a terrestrial, cable, satellite network or the internet.

5. A system according to claim 1 , wherein the transmitter is connected or connectable to a transmission medium selected from one or more of terrestrial, cable, satellite, PSTN networks or the internet.

6. A system according to claim 1 , wherein the transmitter is connected or connectable to the same network as that over which the unit received the TV broadcast and data from the source.

7. A system according to claim 1 , wherein the processor is adapted to implement a plurality of interactive applications received from the source.

8. A system according to claim 1 , wherein the common data collector is positioned at the first location.

9. A system according to claim 1 , wherein the monitored information includes one or more of

a. the channel to which the unit is currently tuned;

b. the duration for which the unit is actively tuned to a channel;

c. the identity of the unit; and

d. the identity of a user of the unit.

10. A system according to claim 1 , wherein the monitored information is viewing information such as the current channel, current time, or subscriber name.

11. A system according to claim 1 , wherein the source is adapted to transmit the program as program data prior to the transmission of the trigger data.

12. A remote receiving unit for use in an interactive TV broadcast system having a source for broadcasting a plurality of television channels and trigger data, a common data collector and a plurality of remote receiving units, each unit comprising:

a tuner to enable the unit to be tuned to receive the trigger data and a selected TV channel broadcast by the source;

a processor adapted to selectively execute a program in response to receipt of the trigger data, causing the processor to monitor the remote receiving unit so as to monitor the channel to which the unit is tuned and to generate corresponding monitored information; and

a transmitter for sending the monitored information relating to the channel to which the unit is tuned to a a common data collector, wherein the program to be executed by the processor is provided separately and prior to the receipt of the trigger data.