System and method for providing lifestyle specific information services, and products over a global computer network such as the internet

1. A method of providing lifestyle specific information over a global computer network, said method comprising the steps of:

storing one or more data searching programs and a plurality of modules in a memory of a computer, each module comprising a plurality of data structures, wherein the data structures comprise data, and wherein the data of each of said plurality of data structures of each of said modules is directed to the specific interests of a first population group, such that a first module provides data for a first population group of first characteristics and interests, and said second module provides data for a second population group of second characteristics and interests different than said first population group;

using the computer to display a graphical user interface, wherein said graphical user interface includes controls which search each of the modules for desired information based on an entered search term;

receiving, using the computer, a request from a member of one of the population groups;

using an indication of said one population group to select at least one of said plurality of modules associated with said one population group;

using the request to search, by the computer, the contents of one of the plurality of modules for information of interest that are based on both said request and said indication, said information of interest returning data representative of the desired information based on both the entered search term and also on said module selected by said population group; and

transmitting, using a computer, said data to the requesting member;

wherein a first of said modules is for products for said first group, a second of said modules is for services for the first group, a third of said modules provides information for said first group;

wherein a fourth of said modules is for products for said second group, a fifth of said modules is for services for the second group, and a sixth of said modules provides information for said second group;

wherein said searching comprises determining first interests of a first member, and returning information only from modules which match the first interests of the member that also match to said search; and

determining second interests of a second member, said second interests being different from said first interests, for the same search and returning information only from modules which specify said second interests.

2. The method of claim 1 , wherein a first one of said plurality of modules comprises information relating to world travel.

3. The method of claim 2 , wherein a first data structure of said first module includes data comprising flight schedules.

4. The method of claim 3 , wherein a second data structure of said module comprises data about travel tours.

5. The method of claim 2 , wherein a second one of said plurality of modules comprises multi-media presentations.

6. The method of claim 5 , wherein a first data structure of said second module comprises streamable video data.

7. The method claim 6 , wherein a second data structure of said second module comprises audio data.

8. The method of claim 1 , wherein the population group is determined by a known and specific lifestyle that represents an interest that is shared by a group of different people.

9. The method of claim 8 , wherein the lifestyle is characterized by an interest in sports.

10. A method as in claim 1 , further comprising determining the interests, and representing said interests by a unique identifier of lifestyle associated with the interests, and using said identifier as part of said searching to return only information indicative of said interests.