Digitally marked objects and promotional methods
View Patent ↗Digitally marked objects and promotional methods include presenting a digitally watermarked object to a reader device at a first location, decoding information from the watermark, and triggering a first response thereto. The method also includes presenting the object to a reader device at a second location, decoding information from the watermark, and triggering a second, different, response thereto.
1. A method comprising:
decoding, using a first digital watermark reader device at a first location, a watermark from a digitally watermarked object, wherein the decoding the watermark from the digitally watermark object triggers a first response thereby;
decoding, using a second digital watermark reader device at a second location, the watermark from the digitally watermarked object, wherein the decoding the watermark from the digitally watermark object triggers a second, different, response thereby, wherein at least one of the responses comprises an issuance of a coupon.
2. The method of claim 1 , wherein the digitally watermarked object comprises a coffee cup or a jacket for a coffee cup.
3. A method comprising:
decoding, using a first reader device at a first location, a watermark from a digitally watermarked object;
decoding information from the watermark:
triggering a first response based in part on the decoding of the watermark;
decoding, using a second reader device at a second location, the watermark from the digitally watermarked object
decoding the information from the watermark; and
triggering a second, different, response based in part on the decoding of the watermark.
4. The method of claim 3 , wherein at least one of the responses comprises an issuance of a coupon.
5. The method of claim 3 , wherein the digitally watermarked object comprises a coffee cup or a jacket for a coffee cup.
6. A non-transitory computer-readable medium having instructions stored thereon, the instructions comprising:
instructions to decode a watermark from a digitally watermarked object;
instructions to decode information from the watermark;
instructions to send the information to a database;
instructions to trigger a first response based on data received from the database, wherein the response is based in part on the watermark being previously decoded at a separate location, wherein a triggered response at the separate location is different than the first response, and wherein at least one of the responses comprises the issuance of a coupon.
7. The non-transitory computer-readable medium of claim 6 , wherein the digitally watermarked object comprises a coffee cup or a jacket for a coffee cup.
8. A non-transitory computer-readable medium having instructions stored thereon, the instructions comprising:
instructions to decode a watermark from a digitally watermarked object;
instructions to decode information from the watermark;
instructions to send the information to a database;
instructions to trigger a first response based on data received from the database, wherein the response is based in part on the watermark being previously decoded at a separate location, and wherein a triggered response at the separate location is different than the first response.
9. The non-transitory computer-readable medium of claim 8 , wherein the first response comprises the issuance of a coupon.
10. The non-transitory computer-readable medium of claim 8 , wherein the triggered response comprises the issuance of a coupon.
11. The non-transitory computer-readable medium of claim 8 , wherein the digitally watermarked object comprises a coffee cup or a jacket for a coffee cup.