Method and apparatus for real-time reporting of electronic commerce activity
View Patent ↗A method and apparatus is disclosed for tracking and reporting electronic commerce activity over a web site that is stored on a first server coupled to a wide area network. The web page is programmed to include data fields reflecting commerce transaction activity and data mining code. The web page is uploaded to a visitor computer responsive to a request over the wide area network from the visitor computer. Commerce information is accepted within the data fields of the web page at the visitor computer to form a completed web page. The data mining code is operated on the visitor computer to obtain technical and commercial data and sent to a second server on the wide area network for logging and analysis.
1. A method for tracking and reporting electronic commerce activity over a web site comprising:
storing a web page on a first server coupled to a wide area network, said web page including data fields reflecting commerce transaction activity and data mining code;
uploading the web page including the data fields and data mining code to a visitor computer responsive to a request over the wide area network from the visitor computer;
accepting commerce information within the data fields of the web page at the visitor computer to form a completed web page;
operating the data mining code on the visitor computer to obtain technical and commercial data; and
receiving the technical and commercial data at a second server.
2. The method for tracking and reporting electronic commerce activity of claim 1 further including the steps of:
receiving the completed web page at the first server;
generating an order confirmation web page incorporating the commerce information from the data fields of the completed web page, said order confirmation web page including the data mining code; and
uploading the order confirmation web page to the visitor computer.
3. The method for tracking and reporting electronic commerce activity of claim 2 , further including the steps of:
associating variables within the data mining code to the commerce information within the order confirmation page;
confirming the commerce information at the visitor computer;
receiving the order confirmation page from the visitor computer at the first server responsive to the step of confirming the commerce information; and
receiving the associated variables at the second server responsive to the step of confirming the commerce information.
4. The method for tracking and reporting electronic commerce activity of claim 3 , wherein the step of associating variables includes the steps of associating a variable with a product name of the commercial transaction.
5. The method for tracking and reporting electronic commerce activity of claim 3 , wherein the step of associating variables includes the steps of associating a variable with a product category of the commercial transaction.
6. The method for tracking and reporting electronic commerce activity of claim 3 , wherein the step of associating variables includes the steps of associating a variable with a number of products purchased in the commercial transaction.
7. The method for tracking and reporting electronic commerce activity of claim 3 , wherein the step of associating variables includes the steps of associating a variable with a unit price of the commercial transaction.
8. The method of claim 3 , further comprising the steps of:
compiling the variables into a commercial transaction report; and
posting the report for viewing over the wide area network.
9. The method of claim 1 further including the step of embedding the commercial data within a URL request directed at the second server.