System and method for displaying content in a three-dimensional virtual environment

1. A system for presenting content in a virtual three-dimensional environment, said system comprised of:

an environment rendering module receiving a data container adapted to contain a content parameter representing at least a portion of the content, said module adapted to render said container as a function of the content display parameter;

a view production module producing a two dimensional image correlated to a perspective view of the environment from a view point within the environment;

a parameter update module adapted to update the content parameter as a function of said view point's position;

wherein said view point's position changes and moves along a virtual predefined path through the virtual three dimensional environment; and

wherein said data container changes according to a function associated with said content parameter.

2. The system according to claim 1 , wherein said content parameter defines a display feature of said container selected from the group consisting of location, size, shape, texture, skin cover, opacity and movement.

3. The system according to claim 1 , wherein said data container further comprises a movement parameter, and wherein said movement parameter is selected from the group consisting of direction, speed, direction of rotation, and rotational velocity.

4. The system according to claim 1 , further comprising a parameter database.

5. The system according to claim 4 , wherein said update module is adapted to update said data container with parameters stored on said database.

6. The system according to claim 5 , wherein said database is partitioned into a plurality of data areas.

7. The system according to claim 6 , wherein each data area is adapted to receive a display parameter over a distributed data network.

8. The system according to claim 1 , wherein said view point follows a predefined path within the environment.

9. The system according to claim 2 , wherein said predefined path intersects with the location of said data container.

10. The system according to claim 9 , wherein said view production module is adapted to cause the opacity of said data container to decrease when the view point intersects with the location of said data container.

11. A method of presenting content in a virtual three dimensional environment comprising:

rendering a data container containing a content parameter representing at least a portion of the content;

producing a two dimensional image correlated to a perspective view of the environment from a view point within the environment;

updating a display parameter as a function of the position of the view point, wherein said view point's position changes and moves along a virtual predefined path through the virtual three dimensional environment; and

executing a function associated with said display parameter to adjust said content parameter.

12. The method according to claim 11 , wherein said content parameter defines a display feature of said container selected from the group consisting of location, size, shape, texture, skin cover, opacity and movement.

13. The method according to claim 12 , wherein the movement parameter is selected from the group consisting of direction, speed, direction of rotation, and rotational velocity.

14. The method according to claim 13 , further comprising the step of extracting the parameter from a parameter database.

15. The method according to claim 14 , further comprising the step of inserting a parameter into the parameter database.

16. The method according to claim 15 , further comprising the step of moving the view point along a predefined path within the environment.

17. The method according to claim 16 , wherein the view point is moved to a position intersecting a position of the data container.

18. The method according to claim 17 , further comprising the step of reducing the opacity of the data container.