Web-based customer prospects harvester system
View Patent ↗A web-based customer lead harvesting system. The system is based on an application service model, with the programming for the system being accessible to users of the system via web browsers and the Internet. The users, who are typically business enterprises, may access the system to search unstructured Internet data to obtain leads for prospective customers. The system accepts criteria from the user that describes a type or types of potential customers, as well as addresses of Internet sites of interest. A crawler process retrieves the web site data, and stores the data in a web archive. A harvester process then searches the Internet data according to the client-provided criteria. The system returns the names or the identifying information about the prospect together with a link to the document that verifies the prospect's match to the criteria.
1. A prospects harvesting system, maintained by an application service provider, for providing contact data representing information about prospective business customers of a product or service provided by a product/service provider, comprising:
a web crawler process operable to locate text documents from unstructured participant-based Internet discussion sites, the sites selected from the group of: newsgroups, discussion forums, and mailing lists;
an archive database for storing text documents retrieved by the crawler;
a harvester process for searching the archive database for primary personal contact data for at least one prospective customer of the product/service provider;
wherein the harvester process operates in response to a query from the product/service and locates at least one document in which a participant of the discussion site is discussing a specified product or service, thereby locating a prospective customer having associated primary contact data;
wherein the harvester process further provides relevance data associated with each search;
wherein the harvester process further provides a link to the document;
a reverse lookup process for receiving the primary contact data from the harvester process and for performing a reverse lookup from the primary contact data;
wherein the reverse lookup is performed by using the primary contact data to obtain ancillary contact data about the same prospective customer;
wherein the reverse lookup is a cascading multi-site process that accesses Internet data sources other than the discussion sites containing the primary contact data;
wherein the primary contact data and the ancillary contact data comprise at least two items of data from the following group: name, email address, telephone number, website address, geographical address, place of employment;
a value-add process that accesses business profile data about the business of one or more of the prospective customers, from a data source other than the source of the contact data, and ranks each prospective customer, using a ranking algorithm based on the profile data and the relevance data from the harvester process;
a validation process for validating all or part of the contact data;
a staging database for storing the primary and ancillary contact data;
a mailer process for scripting correspondence to prospective customers; and
a web server for providing access to the staging database and the mailer process via a web browser operated by the product/service provider.
2. The system of claim 1 , wherein the value-add process operates on line by accessing the Internet.
3. The system of claim 1 , wherein the value-add process operates off line.