Method of enhancing rendering of content item, client system and server system

1. A method to enhance rendering of a content item, the method comprising:

receiving, at a server system, a portion of the content item that can be played by a client system from the client system, the received portion of the content item being distinct from an identifier associated with the content item, the content item comprising audio and/or video content, the portion of the content item is not accompanied by an identifier suitable for interrogating a database to determine further information associated with the content item;

processing, at the server system, the received portion of the content item to determine, from the received portion of the content item, the identifier associated with the content item suitable for interrogating a database to determine further information associated with the content item, the processing comprising computing a hash value for the received portion of the content item, the determined identifier comprising the computed hash value;

obtaining further information on the content item using the determined identifier, the obtaining comprising searching the database using the computed hash value; and

transmitting the further information to the client system.

2. The method of claim 1 , wherein the processing of the received portion of the content item is further to calculate a hash value for the portion of the content item.

3. The method of claim 2 , wherein the obtaining of the further information includes utilizing the calculated hash value as the identifier for associated with the content item.

4. The method of claim 3 , further comprising utilizing the identifier for the content item to add the content item to a list for future reference by a user.

5. The method of claim 1 , wherein the further information includes a title associated with the content item.

6. The method of claim 1 , wherein the portion of the content item is received from a mobile phone.

7. The method of claim 1 , wherein a portion of the further information includes an offer to sell a further content item related to the content item.

8. The method of claim 1 , wherein the processing of the received portion of the content item comprises determining audio characteristics associated with the received portion of the content item.

9. The method of claim 1 , wherein the portion of the content item is a song.

10. The method of claim 9 , wherein the server system maintains a database to store information associated with content items.

11. The method of claim 1 , wherein the portion of the content item comprises video content.

12. A server system to facilitate enhanced rendering of a content item, the system comprising:

a receiver to receive a portion of the content item that can be played by a client system from the client system, the received portion of the content item is not accompanied by an identifier suitable for interrogating a database to determine further information associated with the content item, the content item comprising audio and/or video content;

a processor to

process the received portion of the content to determine, from the received portion of the content item, the identifier associated with the content item suitable for interrogating a database to determine further information associated with the content item, the processing comprising computing a hash value for the received portion of the content item, the determined identifier comprising the computed hash value; and

a lookup component to obtain further information on the content item using the determined identifier and to transmit the further information to the client system, the obtaining comprising searching the database using the computed hash value.

13. The server system of claim 12 , wherein the processor is arranged to compute a hash value for the received portion of the content item.

14. The system of claim 13 , wherein the lookup module to utilize the calculated hash value as the identifier associated with the content item.

15. The system of claim 14 , further comprising a listing module to add the identifier associated with the content item to a list for future reference by a user.

16. The system of claim 12 , wherein the further information includes a title associated with the content item.

17. The system of claim 12 , wherein the client system is a mobile phone.

18. The system of claim 12 , wherein a portion of the further information includes an offer to sell a further content item related to the content item.

19. The system of claim 12 , wherein the characteristic feature of the portion are audio characteristics.

20. A method to facilitate an e-commerce transaction, the method comprising:

receiving, at a server system, a media object that can be played by a client system, the media object being distinct from an identifier for the media object, the media object is not accompanied by an identifier suitable for interrogating a database to determine further information associated with the media object;

calculating a hash for the received media object;

processing, at a server system, the media object to determine the identifier for the media object, the identifier being suitable for interrogating a database to determine further information associated with the media object, utilizing the calculated hash value; and

transmitting an electronic offer to sell in response to the receiving of the media object utilizing the determined identifier.

21. The method of claim 11 , wherein the media object comprises a portion of an electronic content item.

22. A storage device having stored thereon data representing sets of instructions which, when executed by a machine, cause the machine to:

receive, at a server system, a portion of the content item that can be played by a client system from the client system, the received portion of the content item being distinct from an identifier associated with the content item a portion of the content item from a client system, the content item comprising audio and/or video content, the portion of the content item is not accompanied by an identifier suitable for interrogating a database to determine further information associated with the content item;

process, at a server system, the received portion of the content to determine, from the received portion of the content item, the identifier associated with the content item, the identifier being suitable for interrogating a database to determine further information associated with the content item, the obtaining comprising searching the database using the computed hash value; and

obtain further information on the content item using the determined identifier, the obtaining comprising searching the database using the computed hash value.

23. A method to enhance rendering of a content item, the method comprising:

detecting an indication of a user interest in a content item that can be played by a client system;

responding to the indication by obtaining a portion of the content item from the client system, the portion of the content item being distinct from an identifier associated with the content item, the portion of the content item is not accompanied by an identifier suitable for interrogating a database to determine further information associated with the content item;

processing the portion of the content item to determine, from the received portion of the content item, the identifier associated with the content item, the obtaining comprising searching the database using the computed hash value;

obtaining further information associated with the content item utilizing the determined identifier, the identifier being suitable for interrogating a database to determine further information associated with the content item, the obtaining comprising searching the database using the computed hash value; and

transmitting the further information to the client system.