IP Library Granted Patent US 7,536,338
Granted Patent B2
US 7,536,338 · App. 09/955,264 · Granted May 19, 2009

Method and system for automated bid advice for auctions

View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 7,536,338
App. No.
09/955,264
Granted
May 19, 2009
Kind
B2
Abstract

The present invention provides an automated estimation and optimization solution for selecting the optimal bid for an item in an auction. The characteristics of the auction are selected (e.g., auction format, reserve price). A relevant bidding model, based on the characteristics of the auction, is selected. The structure of the auction is estimated based on the relevant bidding model. A bid function is determined based on the auction structure and user inputs regarding the item being bid on and the characteristics of the rival bidders. An optimal bid is determined based on the bid function and user-defined evaluation criterion. An embodiment of the present invention provides a method and system that determines the latent elements of the auction environment taking into account the strategic and information conditions with minimal assumptions on the distributions of unobserved random elements. The present invention allows a bidder to estimate the unobservable private signals of rival bidders and to determine the optimal bid the bidder can employ to optimize their evaluation criterion.

Claims (92)

1. A computer implemented method for determining an optimal bid for an item in a market, said method comprising:

a) selecting characteristics of said market;

b) selecting user-specific auction evaluation criterion;

c) selecting a bidding model, wherein the bidding model specifies bidding behavior as a function of information held by a bidder and the characteristics of the market;

d) estimating a structure of said market, wherein unobservable variables are expressed in terms of observable bids by inverting said bidding model;

e) determining a bid function, wherein the bid function is determined based on the structure of said market and user inputs regarding item being bid and characteristics of rival bidders; and

f) determining by a processor said optimal bid, which is a prediction of an amount a bidder should bid, wherein said optimal bid is calculated based upon the received evaluation criteria and said bid function.

2. The method as recited in claim 1 , wherein said step a) comprises:

receiving a first user input, wherein said first user input comprises information identifying an item to be bid on;

accessing a database;

retrieving historical bids data from said database;

retrieving auction characteristics data from said database, wherein said auction characteristics data comprise information relating to historical auctions of items similar to said item to be bid on;

outputting said historical bids data; and

outputting said auction characteristics data.

3. The method as recited in claim 1 , wherein said step b) comprises:

receiving auction characteristics data;

accessing a database;

retrieving from said database said bidding model;

wherein said bidding model is selected based on a corresponding relevance of said auction characteristics data; and

outputting said bidding model.

4. The method as recited in claim 1 , wherein said step c) comprises;

receiving said bidding model; receiving historical bids data;

transforming said historical bids data to a sample of inverted bids, wherein said historical bids data are transformed by inverting said bidding model;

estimating a structure of said market, wherein said sample of inverted bids receives application of statistical density estimation techniques to obtain said structure; and

outputting said structure.

5. The method as recited in claim 1 , wherein said step d) comprises:

receiving a second user input;

receiving a structure;

generating a bid function, wherein said bid function is based on said structure and said second user input; and

outputting said bid function.

6. The method as recited in claim 5 , wherein said second user input comprises:

an auction format; a valuation of said item; and an expected number of rival bidders.

7. A computer system comprising:

a bus;

a memory interconnected with said bus; and

a processor interconnected with said bus, wherein said processor executes a method for determining an optimal bid for an item n a market, said method comprising:

a) selecting characteristics of said market;

b) selecting user-specific auction evaluation criterion;

c) selecting a bidding model, wherein the bidding model specifies bidding behavior as a function of information held by a bidder and the characteristics of the market;

d) estimating a structure of said market, wherein unobservable variables are expressed in terms of observable bids by inverting said bidding model;

e) determining a bid function wherein the bid function is determined based on the structure of said market and user inputs regarding item being bid and characteristics of rival bidders; and

f) determining said optimal bid, which is a prediction of an amount a bidder should bid, wherein said optimal bid is calculated based upon the received evaluation criteria and said bid function.

8. The computer system as recited in claim 7 , wherein said step a) comprises:

receiving a first user input, wherein said first user input comprises information identifying an item to be bid on; accessing a database;

retrieving historical bids data from said database;

retrieving auction characteristics data from said database, wherein said auction characteristics data comprise information relating to historical auctions of items similar to said item to be bid on;

outputting said historical bids data; and

outputting said auction characteristics data.

9. The computer system as recited in claim 7 , wherein said step b) comprises:

receiving auction characteristics data; accessing a database;

retrieving from said database said bidding model, wherein said bidding model is selected based on a corresponding relevance of said auction characteristics data; and

outputting said bidding model.

10. The computer system as recited in claim 7 , wherein said step c) comprises:

receiving said bidding model; receiving historical bids data;

transforming said historical bids data to a sample of inverted bids, wherein said historical bids data are transformed by inverting said bidding model;

estimating a structure of said market, wherein said sample of inverted bids receives application of statistical density estimation techniques to obtain said structure; and

outputting said structure.

11. The computer system as recited in claim 7 , wherein said step d) comprises:

receiving a second user input; receiving a structure;

generating a bid function, wherein said bid function is based on said structure and said second user input; and

outputting said bid function.

12. The method as recited in claim 11 , wherein said second user input comprises:

an auction format; a valuation of said item; and an expected number of rival bidders.

13. A computer readable medium for causing a computer system to execute the steps in a computer implemented method for determining an optimal bid for an item in a market, said method comprising:

a) selecting characteristics of said market;

b) selecting user-specific auction evaluation criterion;

c) selecting a bidding model, wherein the bidding model specifies bidding behavior as a function of information held by a bidder and the characteristics of the market;

d) estimating a structure of said market, wherein unobservable variables are expressed in terms of observable bids by inverting said bidding model;

e) determining a bid function, wherein the bid function is determined based on the structure of said market and user inputs regarding item being bid and characteristics of rival bidders; and

f) determining by a processor said optimal bid, which is a prediction of an amount a bidder should bid, wherein said optimal bid is calculated based upon a received evaluation criteria and said bid function.

14. The computer readable medium as recited in claim 13 , wherein said step a) comprises:

receiving a first user input, wherein said first user input comprises information identifying an item to be bid on;

accessing a database;

retrieving historical bids data from said database;

retrieving auction characteristics data from said database, wherein said auction characteristics data comprise information relating to historical auctions of items similar to said item to be bid on;

outputting said historical bids data; and

outputting said auction characteristics data.

15. The computer readable medium as recited in claim 13 , wherein said step b) comprises:

receiving auction characteristics data; accessing a database;

retrieving from said database said bidding model, wherein said bidding model is selected based on a corresponding relevance of said auction characteristics data; and

outputting said bidding model.

16. The computer readable medium as recited in claim 13 , wherein said step c) comprises:

receiving said bidding model;

receiving historical bids data;

transforming said historical bids data to a sample of inverted bids, wherein said historical bids data are transformed by inverting said bidding model;

estimating a structure of said market, wherein said sample of inverted bids receives application of statistical density estimation techniques to obtain said structure; and

outputting said structure.

17. The computer readable medium as recited in claim 13 , wherein said step d) comprises:

receiving a second user input; receiving a structure;

generating a bid function, wherein said bid function is based on said structure and said second user input; and

outputting said bid function.

18. The computer readable medium as recited in claim 17 , wherein said second user input comprises: an auction format; a valuation of said item; and an expected number of rival bidders.

Assignments (7)
RELEASE OF SECURITY INTEREST REEL/FRAME 044183/0718 Recorded Feb 2, 2023
From: JPMORGAN CHASE BANK, N.A.
To: MICRO FOCUS LLC (F/K/A ENTIT SOFTWARE LLC); BORLAND SOFTWARE CORPORATION; MICRO FOCUS (US), INC.; SERENA SOFTWARE, INC; ATTACHMATE CORPORATION; MICRO FOCUS SOFTWARE INC. (F/K/A NOVELL, INC.); NETIQ CORPORATION
Reel/Frame 062746/0399 →
RELEASE OF SECURITY INTEREST REEL/FRAME 044183/0577 Recorded Feb 2, 2023
From: JPMORGAN CHASE BANK, N.A.
To: MICRO FOCUS LLC (F/K/A ENTIT SOFTWARE LLC)
Reel/Frame 063560/0001 →
CHANGE OF NAME Recorded Aug 8, 2019
From: ENTIT SOFTWARE LLC
To: MICRO FOCUS LLC
Reel/Frame 050004/0001 →
SECURITY INTEREST Recorded Oct 11, 2017
From: ENTIT SOFTWARE LLC; ATTACHMATE CORPORATION; BORLAND SOFTWARE CORPORATION; NETIQ CORPORATION; MICRO FOCUS (US), INC.; MICRO FOCUS SOFTWARE, INC.; ARCSIGHT, LLC; SERENA SOFTWARE, INC.
To: JPMORGAN CHASE BANK, N.A.
Reel/Frame 044183/0718 →
SECURITY INTEREST Recorded Oct 11, 2017
From: ENTIT SOFTWARE LLC; ARCSIGHT, LLC
To: JPMORGAN CHASE BANK, N.A.
Reel/Frame 044183/0577 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 9, 2017
From: HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
To: ENTIT SOFTWARE LLC
Reel/Frame 042746/0130 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 9, 2015
From: HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.
To: HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
Reel/Frame 037079/0001 →