Self-service terminals and self-service networks
View Patent ↗An ATM network is coupled to a data warehouse. Information about transactions, the timing of transactions and advertisements displayed on or near ATM terminals in the network are stored in the data warehouse. Complex queries performed on the data warehouse are then used to provide information about the effectiveness of advertisements displayed on or near the ATM terminals and also to enable choices of subsets of the terminals to be made to provide information about suitable subsets for advertising placement.
1. A method of a computer selecting advertisements for display on or adjacent to a plurality of self-service terminals comprising the steps of:
(a) collecting environment data related to the environment of each terminal including the nature of businesses nearby the terminal;
(b) collecting transaction data indicating the type and time of transactions carried out at the terminal;
(c) storing the collected data in a data warehouse;
(d) collecting advertising data which describes the type and content of one or more advertisement displayed on or adjacent to the terminal at particular times;
(e) querying the data warehouse to determine which terminals are located on sites at which a selected business activity is carried out; and
(f) selecting an advertisement for display which includes content related to that business activity.
2. A method of a computer selecting advertisements for display on or adjacent to a plurality of self-service terminals comprising the steps of:
(a) collecting environment data related to the environment of each terminal including the nature of businesses nearby the terminal;
(b) collecting transaction data indicating the type and time of transactions carried out at the terminal;
(c) storing the collected data in a data warehouse;
(d) collecting advertising data which describes the type and content of one or more advertisement displayed on or adjacent to the terminal at particular times;
(e) querying the data warehouse to calculate a statistical distribution of the frequency of different transactions occurring at a terminal; and
(f) selecting an advertisement for display at the terminal dependent on the statistical distribution.
3. A method of a computer selecting advertisements for display on or adjacent to a plurality of self-service terminals comprising the steps of:
(a) collecting environment data related to the environment of each terminal including the nature of businesses nearby the terminal;
(b) collecting advertising data related to the type and content of one or more advertisement displayed on or adjacent to the terminal at particular times;
(c) storing the collected data in a data warehouse;
(d) querying the data warehouse to determine which terminals are located on sites at which a selected business activity is carried out; and
(e) selecting an advertisement for display which includes content related to that business activity.
4. A method of a computer selecting advertisements for display on or adjacent to a plurality of self-service terminals comprising the steps of:
(a) collecting environment data related to the environment of each terminal including the nature of businesses nearby the terminal;
(b) collecting advertising data related to the type and content of one or more advertisement displayed on or adjacent to the terminal at particular times;
(c) storing the collected data in a data warehouse;
(d) querying the data warehouse to calculate a statistical distribution of the frequency of different transactions occurring at a terminal; and
(e) selecting an advertisement for display at the terminal dependent on the statistical distribution.
5. A data warehouse operable to receive data from a network of self-service terminals comprising:
means for holding environment data related to the environment of each terminal including its location and the nature of a business nearby the terminal;
means for holding transaction data indicating the type and time of transactions carried out at the terminal;
the data warehouse being operable to provide information in real time or near real time for selecting advertisements for display on or adjacent to one or more of the plurality of self-service terminals; and
means for determining which terminals are located on or within a predetermined distance of sites at which a selected business activity is carried out.
6. A data warehouse operable to receive data from a network of self-service terminals comprising:
means for holding environment data related to the environment of each terminal including its location and the nature of a business nearby the terminal;
means for holding transaction data indicating the type and time of transactions carried out at the terminal;
the data warehouse being operable to provide information in real time or near real time for selecting advertisements for display on or adjacent to one or more of the plurality of self-service terminals;
means for holding advertising data indicating the type and content of one or more advertisement displayed on and/or adjacent to the terminal at particular times; and
means for calculating a statistical distribution of the frequency of different transactions occurring at a terminal and selecting an advertisement for display at the terminal dependent on the statistical distribution.
7. A data warehouse operable to receive data from a network of self-service terminals comprising:
means for holding environment data which describes the environment of each terminal including data indicating its location or the nature of a business nearby the terminal;
means for holding advertising data related to the type and content of one or more advertisement displayed on the terminal or adjacent the terminal at particular times;
the data warehouse being operable to provide information in real time or near real time for selecting advertisements for display on or adjacent to one or more of the plurality of self-service terminals; and
means for determining which terminals are located on or within a predetermined distance of sites at which a selected business activity is carried out.
8. A data warehouse operable to receive data from a network of self-service terminals comprising:
means for holding environment data which describes the environment of each terminal including data indicating its location or the nature of a business nearby the terminal;
means for holding advertising data related to the type and content of one or more advertisement displayed on the terminal or adjacent the terminal at particular times;
the data warehouse being operable to provide information in real time or near real time for selecting advertisements for display on or adjacent to one or more of the plurality of self-service terminals; and
means for calculating a statistical distribution of the frequency of different transactions occurring at a terminal and selecting an advertisement for display at the terminal dependent on the statistical distribution.