System and method for networked loyalty program
View Patent ↗The present invention provides a system for implementing a loyalty program on a network-wide level. The system associates UPC and SKU data on a network level to reward consumers and/or to analyze the data for a variety of business purposes, such as market segmentation analyses and/or analyses relating to consumer spending behaviors or patterns, for example. In accordance with one aspect of the invention, the network may comprise any number of participants, including consumers (such primary and supplementary members of an aggregate consumer account), retailers (and any of their employees), manufacturers, third-party providers, and the like. In accordance with one aspect, the system enables participation by supplementary members who are associated with a primary member and, in this manner, facilitates the tracking of supplementary member purchasing behavior, reward points earning behavior, and reward points redemption behavior. In accordance with another aspect, the system permits instant enrollment of consumers at a retailer point-of-sale using information that the retailer has previously gathered from the consumer. In accordance with another aspect, the system facilitates the compilation of a purchaser profile, which may be used for a variety of purposes, including various types of marketing analyses.
1. A method for facilitating generation of a purchaser profile, the method of comprising:
receiving and processing, using a computer, consumer enrollment data;
receiving, using said computer, a transaction file comprising a consumer ID and purchase data;
standardizing, using said computer, said transaction file using a retailer item identifier, wherein said standardizing characterizes, using said computer, at least one of a particular product or service across a plurality of retailers, wherein standardizing said transaction file comprises associating, using said computer, said retailer item identifier and a manufacturer item identifier, and deriving, using said computer, a standard identifier;
merging, using said computer, said consumer enrollment data with said transaction file; and
facilitating, using said computer, an analysis of a merged data file to generate a purchaser profile which reflects consumer purchases across one or more of said plurality of retailers.
2. The method of claim 1 , wherein said purchase data comprises data reflecting one or more of the following: an item purchased, an item price, a total number of items purchased, a total transaction price, said retailer item identifier, a payment vehicle, a time, a date, a day of the week, a store identifier, whether a purchase transaction occurred online or offline, and a consumer's use of a marketing offer.
3. The method of claim 1 , wherein said consumer enrollment data comprises data reflecting one or more of the following: a name, an address, a date of birth, a social security number, an email address, a gender, names of any household members, survey data, interests, education level, and a brand name preferred by a consumer.
4. The method of claim 1 , wherein said purchase data comprises warranty data and said analysis comprises determining, using said computer, whether a consumer may be a candidate for purchasing an extended warranty plan.
5. The method of claim 1 , wherein standardizing said transaction file comprises:
creating, using said computer, a retailer item identifier table containing retailer data;
generating, using said computer, a plurality of standard identifiers, each one of said plurality of standard identifiers corresponding to a record in said retailer item identifier table; and
associating, using said computer, said retailer item identifier with one of a plurality of standard identifiers stored in said retailer item identifier table.
6. A method for facilitating generation of a purchaser profile, the method comprising:
receiving and processing, using a computer, consumer enrollment data;
receiving, using said computer, a standardized transaction file comprising a consumer ID, purchase data, wherein the standardized transaction filed characterizes at least one of a particular product or service across a plurality of retailers using a retailer item identifier, and wherein said transaction file comprises a standard identifier associated with said retailer item identifier and a manufacturer item identifier;
merging, using said computer, said consumer enrollment data with said standardized transaction file; and
facilitating, using said computer, an analysis of a merged data file to generate a purchaser profile which reflects consumer purchases across one or more of said plurality of retailers.