Unipolar drive chip for cholesteric liquid crystal displays

1. Apparatus for driving a cholesteric liquid crystal display comprising:

a) the rewriteable display including cholesteric liquid crystals having a first planar reflective state and a second transparent focal conic state, which are respectively responsive to different applied fields;

b) an addressing structure having rows and columns of conductors arranged so that when a column and a row overlap, they define a selectable pixel or segment of the cholesteric liquid crystals to be viewable or non-viewable; and

c) a single drive chip responsive to a single input voltage for applying selected voltages to the rows and columns of conductors, so that selectable unipolar fields are applied across the cholesteric liquid crystals of the pixels to selectively change the state of the cholesteric liquid crystals,

wherein said single drive chip includes a voltage divider for providing one of two selectable voltages for each column and one of two selectable voltages for each row; and means for selecting one of two selectable voltages for causing the voltage divider to provide one of two selectable voltages for each column and one of the two selectable voltages for each row so that a voltage for a selectable pixel or segment causes such selectable pixel or segment to be in a transparent focal conic state or planar reflective state.