Granted Patent B2

US 7,805,338 · App. 10/106,151 · Granted Sep 28, 2010

Abstract

Claims (26)

1. A method of constructing a play list of a plurality of digital content for data communication to and presentation on a public access electronic commerce terminal for use with data processing resources, said method comprising the steps of:

a) selecting a plurality of pieces of digital content at on a play list server;

b) appending a digital content header to each of said plurality of digital content included in said play list, said digital content header including dynamic presentation data indicating how each of said plurality of digital content is visually displayed on the public access electronic commerce terminal, including for each piece of digital content the identification of two or more separate display areas on the display screen of said terminal where the piece of digital content is to be displayed in sequence;

c) storing said play list;

d) transmitting said play list from said play list server to said public access electronic commerce terminal;

e) presenting said each one or more pieces of digital content for viewing on said public access electronic commerce terminal in accordance with said dynamic presentation data at the first of the two or more display areas; and

f) after some predetermined period of time, presenting the same piece of digital content for viewing on said public access electronic commerce terminal in accordance with said dynamic presentation data at the second or more of the two or more display areas.

2. The method in accordance with claim 1 , wherein the selecting step (a) is based on a digital content serving criteria.

3. The method in accordance with claim 2 , further including the step of obtaining said digital content serving criteria from a digital media content server.

4. The method in accordance with claim 1 , wherein said digital content header includes a routing criterion.

5. The method in accordance with claim 4 , wherein the play list is for data communication to and presentation on a plurality of public access electronic commerce terminals, the method further including the step of determining which of said plurality of public access electronic commerce terminals receives said plurality of digital content based on said routing criterion.

6. The method in accordance with claim 1 , wherein said dynamic presentation data includes at least one of:

i) data to determine which days of the week the digital content is presented for viewing on said public access electronic commerce terminal,

ii) data to determine how long an impression of the digital content is visually displayed in a particular location on said public access electronic commerce terminal,

iii) data to determine where said digital content is located on a monitor of said public access electronic commerce terminal,

iv) data to determine times of the day said digital content is viewable on said public access electronic commerce terminal,

v) data to determine how a user interacts with said digital content visually displayed on said public access electronic commerce terminal, and

vi) data to determine how many times said digital content is viewable on said public access electronic commerce terminal.

7. The method in accordance with claim 1 , wherein the transmitting step (d) comprises the step of waiting for said public access electronic commerce terminal to initiate a network connection with said play list server.

8. The method in accordance with claim 1 , further including:

g) receiving feedback from said public access electronic commerce terminal;

h) generating an activity report based on the receiving step g) from said public access electronic commerce terminal; and

i) updating selectively said data processing resources to reflect the activity report.

9. The method in accordance with claim 1 , wherein said public access electronic commerce terminal includes a monitor having a plurality of display areas and wherein the presenting step (e) comprises the steps of:

displaying each of said plurality of digital content on one of said display areas; and

shifting each of said plurality of digital content to at least one other of said display areas in accordance with said dynamic presentation data.

Assignments (11)