IP Library Granted Patent US 7,360,160
Granted Patent B2
US 7,360,160 · App. 10/177,561 · Granted Apr 15, 2008

System and method for providing substitute content in place of blocked content

View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 7,360,160
App. No.
10/177,561
Granted
Apr 15, 2008
Kind
B2
Abstract

A method for blocking content from being presented at a client device including substitution of alternative content. The client device recognizes and evaluates the received tags and blocks content based on a user profile. Substitute content is then identified and presented to the user. Substitute content includes a blank screen, prestored contents, a screen saver, alternative server content, and user selected content. The user may be prompted prior to substitution or choose that substitute content be automatically presented without prompting. Audio may be presented while substitute video is presented.

Claims (16)

1. A graphical user interface to facilitate content substitution in response to identifying blocked content comprising:

a substitute source area operable to receive one or more user designations designating a source of substitute content, the substitute content comprising media content and a substitute content tag comprising multiple data fields with at least one data field comprising a weight value that indicates an importance of the data field, wherein the substitute source area comprises:

a selectable screen saver visual display element, whereby a user can select a screen saver as the source of substitute content,

a selectable prestored content visual display element, whereby the user can select prestored content as the source for substitute content,

a selectable local dynamic visual display element, whereby the user can choose the prestored content to be from a local dynamic source,

a selectable user selection visual display element, whereby the user can choose a user selection as the prestored content,

a selectable server content visual display element, whereby the user can select server content as the source for substitute content,

a selectable blank screen visual display element, whereby the user may select a blank screen as the source for substitute content,

a selectable ‘with audio’ visual display element, whereby the user can choose that streaming audio be presented while the blank screen is presented, and

a selectable ‘audio from file’ visual display element, whereby the user can choose an audio file to be presented while the blank screen is presented; and

a preview area to display at least one of the designated source of the designated source of the substitute content and the substitute content.

2. A graphical user interface as defined in claim 1 , wherein the substitute source area further comprises:

a selectable file designation display element, whereby the user can choose a location and name of a screen saver file.

3. A graphical user interface as defined in claim 1 , wherein the substitute source area further comprises:

a selectable manual substitution visual display element, whereby the user can choose to be prompted prior to content substitution; and

a selectable automatic substitution visual display element, whereby the user can choose that content be substituted automatically without prompting.

Assignments (6)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 21, 2012
From: AT&T INTELLECTUAL PROPERTY I, L.P.
To: WANTAGE TECHNOLOGIES LLC
Reel/Frame 028242/0424 →
CHANGE OF NAME Recorded Dec 1, 2011
From: AT&T BLS INTELLECTUAL PROPERTY, INC.
To: AT&T DELAWARE INTELLECTUAL PROPERTY, INC.
Reel/Frame 027309/0004 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 1, 2011
From: AT&T DELAWARE INTELLECTUAL PROPERTY, INC.
To: AT&T INTELLECTUAL PROPERTY I, L. P.
Reel/Frame 027312/0777 →
CHANGE OF NAME Recorded Dec 1, 2011
From: AT&T INTELLECTUAL PROPERTY, INC.
To: AT&T BLS INTELLECTUAL PROPERTY, INC.
Reel/Frame 027313/0387 →
CHANGE OF NAME Recorded May 29, 2007
From: BELLSOUTH INTELLECTUAL PROPERTY CORPORATION
To: AT&T INTELLECTUAL PROPERTY, INC.
Reel/Frame 019373/0478 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 20, 2002
From: MATZ, WILLIAM R.
To: BELLSOUTH INTELLECTUAL PROPERTY CORPORATION
Reel/Frame 013048/0973 →