Method and system for providing advanced notice of cost to access web content
View Patent ↗A method and system for providing advanced notice of cost to access web content. During transmission of web content over a communication path between a content server and a client station, an intermediation system adds into the web content, in conjunction with a hyperlink to web content, an indication of cost to access the referenced web content. The indication of cost will then be presented to a user when the web content is presented to the user, thereby giving the user an advanced notice of the cost to access the referenced content.
1. In a communication system wherein web content is transmitted over a communication path from a content server to a client station, the web content defining a hyperlink to be presented by a browser running on the client station, the hyperlink pointing to referenced web content, a method comprising:
during transmission of the web content within the communication path, between the content server and the client station, (i) making a determination that a user of the client station does not have a paid-up right to access the referenced web content, and (ii) in response to the determination, adding into the web content, in conjunction with the hyperlink, an indication of how much the referenced web content will cost to access, such that the indication will be presented to the user when the web content is presented to the user.
2. The method of claim 1 , wherein the communication path extends from the content server, over a packet-switched network, and through an access channel to the client station, the method further comprising:
carrying out the adding function within the access channel.
3. The method of claim 1 , further comprising:
engaging in interstitial communication with the user, to collect user-payment for the referenced web content.
4. In a communication system wherein web content is transmitted over a communication path from a content server to a client station, the communication path comprising an access channel to the client station, a method comprising:
during transmission of the web content within the access channel, (i) receiving the web content, (ii) detecting a hyperlink within the web content, wherein the hyperlink points to referenced web content, (iii) making a determination that a user of the client station does not have a paid-up right to access the referenced web content, (iv) in response to the determination, adding into the web content, in conjunction with the hyperlink, an indication of how much the referenced web content will cost to access, and (v) sending the web content, including the indication, along the access channel to the client station,
whereby the indication will be presented to the user when the web content is presented to the user, thereby giving the user an advanced notice of the cost to access to the referenced web content.
5. The method of claim 4 , further comprising, after the detecting and before adding:
determining how much the referenced web content will cost to access.
6. The method of claim 5 , wherein the hyperlink defines a given universal resource identifier (URI) of the referenced web content, the method further comprising:
maintaining a data table that correlates URIs with costs; and
referencing the data table to determine a cost for the given URI.
7. The method of claim 4 wherein the web content is defined by a set of markup language, and wherein adding into the web content, in conjunction with the hyperlink, an indication of how much the referenced web content will cost to access comprises:
adding into the set of markup language, adjacent to the hyperlink, display text indicative of the cost.
8. The method of claim 4 , wherein sending the web content, including the indication, along the access channel to the client station comprises:
sending the web content, including the indication, to a web portal, wherein the web portal aggregates the web content, including the indication, with other web content so as to produce aggregated web content, and wherein the web portal sends the aggregated web content along the access channel to the client station.
9. The method of claim 1 , wherein the web content is defined by a set of markup language, and wherein adding into the web content, in conjunction with the hyperlink, an indication of how much the referenced web content will cost to access comprises adding into the set of markup language at least one item selected from the group consisting of:
(i) display text indicative of the cost,
(ii) a graphic indicative of the cost, and
(iii) a cost indication that is hidden but that is presented to the user when the user takes an action.
10. The method of claim 9 , wherein the action is a mouse roll-over event.
11. The method of claim 4 wherein the web content is defined by a set of markup language, and wherein adding into the web content, in conjunction with the hyperlink, an indication of how much the referenced web content will cost to access comprises adding into the set of markup language at least one item selected from the group consisting of:
(i) display text indicative of the cost,
(ii) a graphic indicative of the cost, and
(iii) a cost indication that is hidden but that is presented to the user when the user takes an action.
12. The method of claim 11 , wherein the action is a mouse roll-over event.