IP Library Granted Patent US 7,302,419
Granted Patent B2
US 7,302,419 · App. 10/241,833 · Granted Nov 27, 2007

Dynamic operator identification system and methods

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Quick Facts
Patent No.
US 7,302,419
App. No.
10/241,833
Granted
Nov 27, 2007
Kind
B2
Abstract

A system and method for dynamically determining the demographic identity of an individual operating a set-top box, is disclosed which may include monitoring set top-box events for a plurality of set-top boxes, correlating set-top box events with demographic characteristics, applying with a computer inverse demographic matrix calculation techniques to determine probabilities for demographic characteristic and set-top box event dataset correlations without knowing individual-specific demographic information pertaining to the set-top box event dataset, ascribing demographic characteristic probabilities to each set-top box over time based on observed set-top box events and their relationship to such inverse demographic matrix probabilities, evaluating such ascribed demographic characteristic probabilities over time through statistical analysis, fining probabilities ascribed to demographic characteristics to statistically determine the most likely set of constant dataset possibilities for each set-top box, and fitting set-top box possibility sets to inverse demographic matrix probability sets for a set-top box event.

Claims (19)

1. A method of dynamically determining the demographic identity of an individual operating a set-top box, comprising the steps of:

monitoring set-top box events for a plurality of set-top boxes;

correlating set-top box events with demographic characteristics;

applying with a computer inverse demographic matrix calculation techniques to determine probabilities for demographic characteristic and set-top box event dataset correlations without knowing individual-specific demographic information pertaining to the set-top box event dataset;

ascribing demographic characteristic probabilities to each set-top box over time based on observed set-top box events and their relationship to such inverse demographic matrix probabilities;

evaluating such ascribed demographic characteristics probabilities over time through statistical analysis;

fitting probabilities ascribed to demographic characteristics to statistically determine the most likely set of constant dataset possibilities for each set-top box; fitting set-top box possibility sets to inverse demographic matrix probability sets for a set-top box event;

storing the demographic identities in an array over time; and

applying statistical analysis to the array to determine predominant demographic identities for a given set-top box.

2. An apparatus that dynamically determines the demographic identity of an individual operating a set-top box, comprising the steps of:

a means for monitoring set top-box events for a plurality of set-top boxes;

a means for correlating set-top box events with demographic characteristics;

a means for applying with a computer inverse demographic matrix calculation techniques to determine probabilities for demographic characteristic and set-top box event dataset correlations without knowing individual-specific demographic information pertaining to the set-top box event dataset;

a means for ascribing demographic characteristic probabilities to each set-top box over time based on observed set-top box events and their relationship to such inverse demographic matrix probabilities;

a means for evaluating such ascribed demographic characteristics probabilities over time through statistical analysis;

a means for fitting probabilities ascribed to demographic characteristics to statistically determine the most likely set of constant dataset possibilities for each set-top box;

a means for fitting set-top box possibility sets to inverse demographic matrix probability sets for a set-top box event;

a means for storing the demographic identities in an array over time; and

a means for applying statistical analysis to the array to determine predominant demographic identities for a given set-top box.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 4, 2021
From: MAGGIO MEDIA RESEARCH, LLC
To: APPLE INC.
Reel/Frame 057690/0726 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 10, 2012
From: ERINMEDIA, INC.
To: ERINMEDIA, LLC
Reel/Frame 028022/0985 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 10, 2008
From: ERINMEDIA, LLC
To: MAGGIO MEDIA RESEARCH, LLC
Reel/Frame 021810/0600 →