Vehicle specific messaging apparatus and method
View Patent ↗A system for providing directed advertising or informational messages specific to individual persons or vehicles. The system encompasses a sensing and evaluation mechanism to detect persons or vehicles, in conjunction with a billboard or other display device capable of delivering a message specific to one or more individuals.
1. A method for providing unsolicited advertising or informational messages to one or more occupants of anonymous vehicles comprising the steps of:
(a) sensing a vehicle;
(b1) extracting information from said sensed vehicle;
(b2) forming a predicted occupant profile based on said extracted information;
(c) selecting a message to display based on said predicted occupant profile;
(d) displaying said selected message.
2. The method of claim 1 wherein said extracted information comprises any subset of the following: make, model, year, color, number of passengers, physical condition of vehicle, license plate number, license plate frame information and bumper sticker information.
3. The method of claim 1 wherein said method operates in real-time to display messages to vehicles in motion.
4. The method of claim 1 wherein said occupant profile includes any subset of the following: sex, age, location of residence, and income level.
5. The method of claim 1 wherein said predicted occupant profile is formed utilizing a statistical matching of said extracted information with occupant characteristics.
6. A method of providing unsolicited advertising or informational messages to one or more occupants of anonymous vehicles in motion comprising the steps of:
(a) sensing a vehicle and storing sensed image data;
(b) analyzing said stored image data;
(c) forming a predicted occupant profile using the results of said step
(e) selecting a message based on said predicted occupant profile;
(f) displaying said selected message.
7. The method of claim 6 further comprising the step of updating a database with message delivery information.
8. The method of claim 6 further comprising the step of repeating said steps (a) through (g) for a plurality of vehicles.
9. The method of claim 6 wherein said step (e) comprises ranking a plurality of messages and selecting the top ranking message based on a selection criteria.
10. The method of claim 6 wherein said predicted occupant profile is formed utilizing a statistical matching of the results of said step (b) with occupant characteristics.
11. An apparatus for providing unsolicited advertising or informational messages to anonymous vehicles comprising:
(a) a vehicle sensing device;
(b) a display device;
(c) a processing system for forming a predicted occupant profile based on information received from said vehicle sensing device, selecting a message to display based on said occupant profile and activating said display to display said selected message.
12. The apparatus of claim 11 wherein said processing system further comprises processing capabilities for analyzing sensed data and extracting information from said sensed data.
13. The apparatus of claim 11 further comprising a database storing message delivery information.