ATM customer marketing system
View Patent ↗A marketing system includes a plurality of automated transaction machines ( 74, 76, 78, 80, 82, 84, 86 ). The automated transaction machines operate to carry out financial transactions with associated host computers ( 90, 94, 100, 104 ). Marketing presentations are stored on and output from the transaction machines responsive to messages exchanged with a market message server ( 110 ) which is connected to the automated transaction machines through a network ( 108 ). The connection to the automated transaction machines which provides delivery of the market presentation materials and which causes the output of presentations, is generally independent of the messages associated with authorizing financial transactions. Some described embodiments of the invention enable presenting marketing campaigns to users of the transaction machines. The marketing campaigns may include sequences of presentations that are output on a targeted basis to particular users. Other marketing campaigns may be selectively distributed to groups of machines in the system and output without regard to the identity of the user of the machine. The system also enables analysis of marketing activity and communications with other systems for exporting and importing data and marketing presentations.
1. A method comprising:
a) receiving first ATM user identifying data corresponding to a first ATM user conducting a first financial transaction at a first ATM, with a marketing computer remote from the first ATM, and wherein the first financial transaction is conducted through communication between the first ATM and a first remote computer other than the marketing computer;
b) responsive to receipt of the first ATM user identifying data, sending with the marketing computer to the first ATM, first presentation identifying data corresponding to at least one first marketing presentation to output to the first ATM user during the first financial transaction.
2. The method according to claim 1 and further comprising:
(c) receiving with the marketing computer, acknowledgment data from the first ATM indicative that the at least one first marketing presentation has been presented to the first ATM user;
(d) responsive to receipt of the acknowledgment data, determining through operation of the marketing computer at least one next presentation to be presented to the first ATM user in a subsequent ATM transaction session, wherein the at least one next presentation is determined prior to commencement of the subsequent ATM transaction session.
3. The method according to claim 2 and further comprising:
(e) receiving the first ATM user identifying data from a second ATM different from the first ATM, when the first ATM user conducts a second financial transaction at the second ATM subsequent to the first financial transaction;
(f) responsive to receipt of the first ATM user identifying data in step (e), sending through operation of the marketing computer to the second ATM, next presentation identifying data corresponding to the at least one next presentation to present to the first ATM user.
4. The method according to claim 2 and further comprising prior to step (a);
establishing a first sequence of marketing presentations, and storing data corresponding to the first sequence in a data store in operative connection with the marketing computer, wherein the at least one first marketing presentation and the at least one next presentation are included in the first sequence.
5. The method according to claim 4 and prior to step (b) further comprising:
(g) associating the first user with the first sequence through operation of the marketing computer.
6. The method according to claim 5 wherein step (g) comprises associating the first ATM user with a first market segment prior to step (a), and associating the first market segment with the first sequence through operation of the marketing computer.
7. The method according to claim 5 wherein step (g) comprises associating the first ATM user with the first sequence through operation of the marketing computer prior to step (a).
8. The method according to claim 5 wherein step (g) comprises associating the first ATM user with the first sequence subsequent to step (a) through operation of the marketing computer.
9. The method according to claim 8 wherein in step (a) the first user identifying data comprises an account number, and in step (g) the marketing computer is operative to assign the first ATM user to the first sequence responsive to a financial institution associated with the account number.
10. The method according to claim 5 and further comprising:
prior to a subsequent ATM transaction, assigning a priority presentation to the first ATM user through operation of the marketing computer, wherein the priority presentation is presented to the first ATM user in advance of the previously determined next presentation.
11. The method according to claim 10 wherein the priority presentation comprises a birthday message.
12. The method according to claim 10 wherein the priority presentation comprises an anniversary message.
13. The method according to claim 10 wherein the priority presentation comprises an account message.
14. The method according to claim 10 wherein the priority message includes an offer to purchase and charge the purchase to the first ATM user's account.
15. The method according to claim 1 and further comprising:
(c) receiving with the marketing computer, data corresponding to at least one customer input provided at the first ATM in response to the at least one first marketing message;
(d) responsive to the at least one customer input, determining through operation of the marketing computer at least one next presentation to be presented to the first ATM user in a subsequent ATM transaction session, wherein the at least one next presentation is determined prior to commencement of the subsequent ATM transaction session.
16. The method according to claim 15 wherein step (d) comprises the marketing computer communicating with a data warehouse computer.
17. The method according to claim 1 wherein in step (b) the marketing computer is operative to determine the at least one first marketing presentation responsive to the first ATM user identifying data.
18. The method according to claim 1 wherein in step (b) the marketing computer is operative to determine the at least one first marketing presentation responsive to a location of the first ATM.
19. The method according to claim 1 wherein in step (b) the marketing computer is operative to determine the at least one first marketing presentation responsive to a merchandising establishment in which the first ATM is located.
20. The method according to claim 1 wherein in step (b) the marketing computer is operative to determine the at least one first marketing presentation responsive to a time of the first financial transaction.
21. The method according to claim 1 and further comprising:
selecting a plurality of marketing presentations through operation of the marketing computer;
selectively transmitting data corresponding to the plurality of marketing presentations to a plurality of ATMs through operation of the marketing computer, wherein data corresponding to the plurality of marketing presentations is stored in a data store in each of the plurality of ATMs;
wherein in step (b) the first presentation identifying data is sent to the first ATM responsive to the at least one marketing presentation having previously been sent for storage in the data store in the first ATM.
22. Computer readable media bearing instructions operative to cause a computer to carry out the method steps recited in claim 1 .
23. The method according to claim 1 and further comprising:
(c) receiving second ATM user identifying data corresponding to a second ATM user conducting a second financial transaction at a second ATM with the marketing computer, and wherein the second financial transaction is conducted through communication of the second ATM and a second remote computer other than the first remote computer and the marketing computer;
(d) responsive to receipt of the second ATM user identifying data, sending with the marketing computer to the second ATM, second presentation identifying data corresponding to at least one second marketing presentation to output to the second ATM user during the second financial transaction.