Dynamic device and method for dispensing machines

1. A dispensing machine system comprising:

a plurality of servers;

a hierarchy associated with said plurality of servers, wherein said hierarchy defines a prioritization of said plurality of servers; and

a plurality of dispensing machines in communication with said plurality of servers, wherein each of the dispensing machines comprises:

i) one or more products, wherein each of the dispensing machines is operable to dispense its respective one or more products,

ii) a display controller, wherein said display controller is operable to select a server from said plurality of servers in accordance with said hierarchy, wherein said display controller is adapted to communicate dynamic-content from said selected server, and

iii) one or more passive content-display units in communication with said display controller, wherein said one or more passive content-display units visually displays the dynamic-content communicated from the display controller.

2. The dispensing machine system of claim 1 , wherein said one or more passive content-display units comprises GYRICON.

3. The dispensing machine system of claim 1 , wherein said one or more passive content-display units comprises E-INK.

4. The dispensing machine system of claim 1 , wherein said display controller comprises a timing means, said display controller altering the visual display of said one or more passive content-display units as a function of the time from said timing means.

5. The dispensing machine system of claim 4 , further comprising a plurality of display controllers in communication with a plurality of passive content-display units, each display controller from said plurality of display controllers having a type identifier, wherein each of said display controllers selects dynamic-content for display on its passive content-display unit as a function of said type identifier.

6. The dispensing machine system of claim 5 , wherein one or more of said passive content-display units comprises GYRICON.

7. The dispensing machine system of claim 5 , wherein one or more of said passive content-display units comprises E-INK.

8. The dispensing machine system of claim 4 , wherein one or more of said passive content-display units comprises GYRICON.

9. The dispensing machine system of claim 4 , wherein one or more of said passive content-display units comprises E-INK.

10. The dispensing machine system of claim 1 , further comprising a plurality of display controllers in communication with a plurality of passive content-display units, each display controller from said plurality of display controllers having a type identifier, wherein each of said display controllers selects dynamic-content for display on its passive content-display unit as a function of said type identifier.

11. The dispensing machine system of claim 10 , wherein one or more of said passive content-display units comprises GYRICON.

12. The dispensing machine system of claim 10 , wherein one or more of said passive content-display units comprises E-INK.

13. The dispensing machine system of claim 1 , wherein the hierarchy comprises a heuristic hierarchical control scheme.

14. A dispensing machine system comprising:

a plurality of dispensing machines, wherein each dispensing machine of the plurality of dispensing machines comprises one or more products, wherein each dispensing machine of said plurality of dispensing machines is operable to dispense its respective one or more products;

a plurality of display controllers, wherein each display controller of said plurality of display controllers is adapted to receive and display dynamic-content, wherein each dispensing machine of said plurality of dispensing machines comprises one or more display controllers of said plurality of display controllers;

a plurality of passive content-display units in communication with said plurality of display controllers, wherein each passive content-display unit of said plurality of passive content-display units is in communication with a respective display controller of said plurality of display controllers, wherein each passive content-display unit of said plurality of passive content-display units is operable to visually display information from said dynamic-content, wherein each dispensing machine of said plurality of dispensing machines comprises one or more passive content-display units of said plurality of passive content-display units; and

a plurality of type identifiers, wherein each passive content-display unit of said plurality of passive content-display units is associated with one or more type identifiers of said plurality of type identifiers;

wherein each display controller of said plurality of display controllers is adapted to receive, store, and display dynamic-content from a plurality of sources, wherein one or more display controllers of said plurality of display controllers comprises a hierarchical control scheme, said hierarchical control scheme being adapted to select dynamic-content from one source of said plurality of sources for display on one or more of said passive content-display units.

15. The dispensing machine system of claim 14 , wherein each of said display controllers selects dynamic-content for display on its passive content-display unit as a function of said type identifier.

16. The dispensing machine system of claim 15 , wherein one or more of said passive content-display units comprises GYRICON.

17. The dispensing machine system of claim 16 , wherein one or more display controllers of said plurality of display controllers comprises a timing means, said one or more display controllers of said plurality of display controllers altering the visual display of one or more passive content-display units of said plurality of passive content-display units as a function of the time from said timing means.

18. The dispensing machine system of claim 15 , wherein one or more of said passive content-display units comprises E-INK.

19. The dispensing machine system of claim 18 , wherein one or more display controllers of said plurality of display controllers comprises a timing means, said one or more display controllers of said plurality of display controllers altering the visual display of one or more passive content-display units of said plurality of passive content-display units as a function of the time from said timing means.

20. The dispensing machine system of claim 14 , wherein each of said display controllers selects dynamic-content for display on its passive content-display unit as a function of said type identifier.

21. The dispensing machine system of claim 20 , wherein one or more of said passive content-display units comprises GYRICON.

22. The dispensing machine system of claim 21 , wherein one or more display controllers of said plurality of display controllers comprises a timing means, said one or more display controllers of said plurality of display controllers altering the visual display of one or more passive content-display units of said plurality of passive content-display units as a function of the time from said timing means.

23. The dispensing machine system of claim 20 , wherein one or more of said passive content-display units comprises E-INK.

24. The dispensing machine system of claim 23 , wherein one or more display controllers of said plurality of display controllers comprises a timing means, said one or more display controllers of said plurality of display controllers altering the visual display of one or more passive content-display units of said plurality of passive content-display units as a function of the time from said timing means.

25. The dispensing machine system of claim 14 , wherein one or more of said passive content-display units comprises GYRICON.

26. The dispensing machine system of claim 25 , wherein one or more display controllers of said plurality of display controllers comprises a timing means, said one or more display controllers of said plurality of display controllers altering the visual display of one or more passive content-display units of said plurality of passive content-display units as a function of the time from said timing means.

27. The dispensing machine system of claim 14 , wherein one or more of said passive content-display units comprises E-INK.

28. The dispensing machine system of claim 27 , wherein one or more display controllers of said plurality of display controllers comprises a timing means, said one or more display controllers of said plurality of display controllers altering the visual display of one or more passive content-display units of said plurality of passive content-display units as a function of the time from said timing means.

29. The dispensing machine system of claim 14 , wherein the plurality of type identifiers include one or more of a highway rest-area dispensing machine, a shopping mall dispensing machine, a geographic location of a dispensing machine, and a particular dispensing machine of a series of proximate dispensing machines.

30. A method for dispensing machine advertising comprising the steps of:

A) providing a plurality of dispensing machines, wherein each dispensing machine of the plurality of dispensing machines comprises:

i) one or more products, wherein each dispensing machine of the plurality of dispensing machines is operable to dispense its respective one or more products, and

ii) a content-display unit;

B) associating each dispensing machine of said plurality of dispensing machines with one or more type identifiers;

C) providing a plurality of display controllers, wherein each display controller of said plurality of display controllers is adapted to provide dynamic-content for a respective content-display unit;

D) receiving dynamic-content from a source, wherein the source is remote relative to at least a portion of the plurality of dispensing machines;

E) displaying said dynamic-content on one or more of said content-display units in accordance with said one or more type identifiers; and

F) providing a plurality of servers; and

G) providing a hierarchy to one or more display controllers of said plurality of display controller, wherein said hierarchy is used to select one server from said plurality of servers for dynamic-content to display by said one or more display controllers.

31. The method of claim 30 , further comprising the steps of:

H) providing a clock indicating a time; and

I) changing the dynamic-content displayed on one or more of said content-display units from a first dynamic-content to a second dynamic-content at a first time.

32. The method of claim 30 , wherein one or more of said type identifiers correspond with the type of location at which the respective dispensing machine is located.

33. The method of claim 30 , wherein one or more of said type identifiers corresponds with the unique geographic location at which the respective dispensing machine is located.

34. The method of claim 30 , wherein in step E, information is displayed on each of said plurality of content-display units having a plurality of type identifiers.

35. The method of claim 30 , further comprising:

H) receiving an order to display dynamic-content from a purchaser at a client system;

I) assigning a client identifier to the client system; and

J) displaying dynamic-content in accordance with the order.