IP Library Granted Patent US 8,249,928
Granted Patent B2
US 8,249,928 · App. 10/423,471 · Granted Aug 21, 2012

Food product scale and method for providing in-store incentives to customers

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Quick Facts
Patent No.
US 8,249,928
App. No.
10/423,471
Granted
Aug 21, 2012
Kind
B2
Abstract

In addition to standard product labels, incentive labels are printed and provided to customers when an item is identified to and weighed by a scale/label printer located in a store by accessing an incentive database to determine the existence and nature of any incentive. One or more display devices may be used in connection with providing incentives, including enabling a customer to select from among a number of incentives displayed. An incentive label construction may be provided with desirable folding features. Certain incentives may be of a graduated/progressive type to invite larger purchases by customers.

Claims (55)

1. In a store including at least one point of sale checkout terminal and at least one perishable food department having a label printer installed therein for printing product labels for items, a method of providing an incentive label to a customer prior to checkout comprising the steps of:

providing to the label printer an identifier of a first item;

based upon at least the identifier for the first item, establishing a price for the first item;

accessing an incentive database based upon the first item identifier to determine if an incentive link exists for the first item;

if an incentive link exists for the first item, the label printer printing an incentive label containing an incentive for a second item that is different than the first item,

wherein the incentive label includes at least one fold line therein to divide the label into at least first and second parts, in the printing step a coupon bar code is printed on a label print side of the first part and incentive identification indicia is printed on a label print side of the second part;

prior to providing the incentive label to the customer, the incentive label is folded along the fold line such that the first part is located beneath the second part and is adhesively held thereto.

2. The method of claim 1 wherein the incentive label includes a separation line spaced from the fold line to define a third part of the label, the incentive label is applied to a package with the label print side of the second part and the third part facing outward from the package and with the label print side of the first part facing inward toward the package, where the third part is adhesively held to the package so as to be non-removable and the first and second parts are removable by tearing the incentive label along the separation line.

3. The method of claim 2 wherein the printing step further involves printing the calculated price of the first item on the label print side of the third part of the label.

4. The method of claim 1 involving the further step of printing the established price of the first item on a product label that is distinct from the incentive label.

5. The method of claim 2 wherein the incentive label includes a separation line spaced from the fold line to define a third part of the label, the incentive label is applied to a package with the label print side of the second part and the third part facing outward from the package and with the label print side of the first part facing inward toward the package to prevent accidental scanning of the coupon bar code at a point of sale terminal during checkout.

6. The method of claim 1 comprising the further step of separating the first part and the second part from the third part via the separation line in order to enable scanning of the coupon bar code at a point of sale terminal.

7. The method of claim 1 wherein the label printer comprises a scale including a weighing station for weighing the first item, the price for the first item is based in part upon its weight, the scale includes a housing, and a print head is located within the housing.

8. The method of claim 7 wherein the label includes a separation line spaced from the fold line to define a third part of the label, and the method includes printing the calculated price on the label print side of the third part of the label.

9. In a store including at least one point of sale checkout terminal and at least one perishable food department having a scale system installed therein, the scale system including a printer, a method of providing a coupon to a customer comprising the steps of:

providing a supply of labels in connection with the printer of the scale system, each label including (i) a front side and a rear side, (ii) a first portion for having price information printed thereon, the second side of the first portion is adhesive, (ii) a second portion for use as a coupon, at least one separation line between the first portion and the second portion, at least part of the rear side of the second portion is adhesive, the second portion includes a first sub-part and a second sub-part with a fold line therebetween;

weighing a food product and establishing a price for the weighed food product based at least in part upon its weight;

outputting a given label of the supply of labels from the scale, the price printed on the front side of the first portion of the given label, the second portion of the given label is a coupon for a given product that is different than the weighed food product, the first sub-part of the second portion of the given label includes an incentive indicator at its front side, the second sub-part of the second portion of the given label includes a coupon bar code at its front side;

folding the second portion of the given label along the fold line such that the first sub-part is located beneath the second sub-part and is adhesively held thereto;

applying the given label to a package containing the weighed food product such that (i) the given label is adhered to the package by adhesive at the rear side of the first portion of the given label, (ii) the coupon bar code of the second portion of the given label faces against the package and (iii) the second portion of the given label is removable from the package by detaching the second portion from the first portion along the separation line; and

providing the labeled package to a customer.

10. The method of claim 9 wherein each of (i) the price, (ii) the incentive indicator and (iii) the coupon bar code is printed on the given label by the printer of the scale system.

11. The method of claim 10 wherein the scale system includes an associated customer display, the method further involves:

determining if multiple incentives are associated with the weighed food product and, if so, displaying both a first incentive indication and a second incentive indication on the customer display; and

responsive to an input identifying a selected incentive from among those displayed, the incentive indicator and the coupon bar code are printed for the selected incentive, which relates to the given product.

12. The method of claim 11 wherein the scale system includes an associated customer input device at which the input identifying the selected incentive is made by a customer.

13. The method of claim 11 wherein the scale system includes an associated operator input device at which the input identifying the selected incentive is made by an operator.

14. The method of claim 10 wherein the scale system includes an associated customer display, the method further involves:

determining if a progressive incentive is associated with the weighed food product and, if so, displaying progressive incentive information on the customer display for inviting a customer to purchase more of the weighed food product in order to obtain a more economically advantageous incentive for the given product.

15. The method of claim 14 wherein the progressive incentive comprises a weight progressive incentive including multiple weight levels and corresponding incentive levels, the progressive incentive information displayed includes each weight level and its corresponding incentive level.

16. The method of claim 9 wherein a product display unit is positioned proximate to the scale system in the store and holds and displays the given product.

17. The method of claim 9 wherein the first-sub-part and second sub-part of the second portion of the given label have substantially the same size and configuration.

18. The method of claim 9 wherein the first portion of the given label is larger than the second portion of the given label.

19. The method of claim 9 wherein the separation line and the fold line of the given label are parallel.

20. The method of claim 19 wherein the separation line and the fold line of the given label extend perpendicular to a lengthwise axis of the given label.

21. The method of claim 9 wherein the scale system comprises a scale with a housing, the printer integrated within the housing.

22. In a store including at least one point of sale checkout terminal and at least one perishable food department having a scale system installed therein, the scale system including a printer, a method of providing a coupon to a customer comprising the steps of:

providing a supply of labels in connection with the printer of the scale system, each label including (i) a front side and a rear side, (ii) a first portion for having price information printed thereon, the second side of the first portion is adhesive, (ii) a second portion for use as a coupon, at least one separation line between the first portion and the second portion, at least part of the rear side of the second portion is adhesive, the second portion includes a first sub-part and a second sub-part with a fold line therebetween;

providing to the scale system an identifier of a first food product;

accessing a database based upon the identifier and retrieving a price per unit weight associated with the identifier;

weighing the first food product;

based upon at least the price per unit weight and weight of the first food product, establishing a price for the first food product;

accessing a database to determine if an incentive link exists for the first food product;

if an incentive link exists for the first food product, printing on a given label of the supply of labels (i) incentive information on the front side of the second sub-part of the second portion of the given label and (ii) a coupon bar code on the front side of the first sub-part of the second portion of the given label;

folding the second portion of the given label along the fold line such that the first sub-part is located beneath the second sub-part and is adhesively held thereto;

applying the given label to a package containing the first food product such that (i) the given label is adhered to the package by adhesive at the rear side of the first portion of the given label, (ii) the coupon bar code of the second portion of the given label faces against the package and (iii) the second portion of the given label is removable from the package by detaching the second portion from the first portion along the separation line; and

providing the labeled package to a customer.

23. A labeled package assembly, comprising:

a package containing a first product;

a label attached to the package, the label including at least one separation line dividing the label into first and second parts, the second part including a fold line dividing the second part into first and second sub-parts, and the first sub-part folded under the second-subpart and adhesively attached thereto, the first sub-part including a scannable coupon bar code thereon that relates to a second product that is different than the first product, the scannable coupon bar code facing inwardly toward the package, the second sub-part adjacent the separation line and including indicia specifying incentive information for the second product, the first part including information related to the first product, the first part adhesively attaching the label to the package such that the first part is fixed to the package while enabling the second part to be removed from the package by detachment along the separation line.

24. The labeled package assembly of claim 23 wherein the first and second sub-parts are substantially the same size and configuration.

25. The labeled package assembly of claim 23 wherein the first part of the label is longer than the second part of the label, the first part and second part have substantially the same width, the at least one separation line comprises a single separation line.

26. The labeled package assembly of claim 24 wherein the separation line and the fold line are parallel.

27. The labeled package assembly of claim 24 wherein the separation line and the fold line of the label extend perpendicular to a lengthwise axis of the label.

28. The labeled package assembly of claim 23 wherein the first product is a perishable food product, the second product is also a food product.

Assignments (10)
RELEASE OF SECURITY INTEREST Recorded Jul 29, 2024
From: COMPUTERSHARE TRUST COMPANY, N.A., AS SUCCESSOR TO WELLS FARGO BANK, NATIONAL ASSOCIATION
To: NCH MARKETING SERVICES, INC.; VALASSIS COMMUNICATIONS, INC.; VALASSIS DIGITAL CORP.; VALASSIS DIRECT MAIL, INC.
Reel/Frame 068177/0738 →
ASSIGNMENT OF SECURITY INTEREST IN INTELLECTUAL PROPERTY COLLATERAL RECORDED 3-4-2014 Recorded Feb 23, 2024
From: CREDIT SUISSE (AG) CAYMAN ISLANDS BRANCH, AS ASSIGNOR
To: JEFFERIES FINANCE LLC, AS ASSIGNEE
Reel/Frame 066661/0400 →
RELEASE OF SECURITY INTEREST AT REEL/FRAME 032228/0987 Recorded Apr 23, 2021
From: CITIBANK, N.A.
To: VALASSIS IN-STORE SOLUTIONS, INC.
Reel/Frame 056032/0489 →
INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Mar 4, 2014
From: VALASSIS IN-STORE SOLUTIONS, INC.
To: CREDIT SUISSE (AG), CAYMAN ISLANDS BRANCH, AS ADMINISTRATIVE AGENT AND COLLATERAL AGENT
Reel/Frame 032385/0500 →
INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Mar 4, 2014
From: VALASSIS IN-STORE SOLUTIONS, INC.
To: WELLS FARGO BANK, NATIONAL ASSOCIATION, AS COLLATERAL TRUSTEE
Reel/Frame 032385/0852 →
INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Feb 10, 2014
From: VALASSIS IN-STORE SOLUTIONS, INC.
To: CITIBANK, N.A.
Reel/Frame 032228/0987 →
RELEASE OF SECURITY INTEREST Recorded Feb 4, 2014
From: JPMORGAN CHASE BANK, N.A.
To: VALASSIS COMMUNCATIONS, INC.; NCH MARKETING SERVICES, INC.; VALASSIS DIRECT MAIL, INC.; VALASSIS IN-STORE SOLUTIONS, INC.; BRAND.NET, INC.
Reel/Frame 032133/0837 →
SECURITY AGREEMENT Recorded Jun 27, 2011
From: VALASSIS COMMUNICATIONS, INC.; NCH MARKETING SERVICES, INC.; VALASSIS DIRECT MAIL, INC.; VALASSIS IN-STORE SOLUTIONS, INC.
To: JPMORGAN CHASE BANK, N.A. AS ADMINISTRATIVE AGENT
Reel/Frame 026509/0311 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 30, 2008
From: PREMARK FEG L.L.C.
To: VALASSIS IN-STORE SOLUTIONS, INC.
Reel/Frame 021760/0201 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 7, 2003
From: SCHULLER, ROBERT J.; WEISZ, ROBERT J.; MILLS, NIGEL G.
To: PREMARK FEG L.L.C.
Reel/Frame 014239/0971 →