IP Library Granted Patent US 7,631,331
Granted Patent B2
US 7,631,331 · App. 10/460,770 · Granted Dec 8, 2009

Cross-channel interstitial program promotion

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Quick Facts
Patent No.
US 7,631,331
App. No.
10/460,770
Granted
Dec 8, 2009
Kind
B2
Abstract

According to the invention, a method for generating a personalized menu promoting other video programs available from a video content delivery system is disclosed. The video content delivery system provides a plurality of channels of video content simultaneously. In one step, it is determined that a triggering event has occurred with a video content delivery conduit. First information about one or more users is gathered. The one or more users are associated with an account with the video content delivery system. Alternative video programs are determined and personalized for the one or more users based, at least in part, upon the first information. The context for the triggering event is analyzed to produce second information. A configuration of the personalized menu is determined based, at least in part, upon the second information. The personalized menu is formulated for presentment to the one or more users. The personalized menu comprises links to the alternative video programs.

Claims (78)

1. A method for generating a personalized menu promoting other video programs available from a video content delivery system, wherein the video content delivery system includes a plurality of channels of video content simultaneously, the method comprising steps of:

determining that a triggering event has occurred with a video content delivery conduit while a first video program is being presented;

gathering first information about one or more users, wherein the one or more users are associated with an account with the video content delivery system;

determining alternative video programs personalized for the one or more users based, at least in part, upon the first information;

analyzing context for the triggering event to produce second information, wherein the second information includes:

whether there is promotional video to play with the personalized menu, and

a format of the promotional video;

determining a context-sensitive configuration of the personalized menu based, at least in part, upon the second information; and

formulating the personalized menu with the context-sensitive configuration for presentment to the one or more users while continuing to present the first video program, wherein the personalized menu comprises links to the alternative video programs.

2. The method for generating the personalized menu promoting other video programs available from the video content delivery system, wherein the content delivery system provides the plurality of channels of video content simultaneously as recited in claim 1 , wherein the triggering event includes at least one of:

pausing playback on the video content delivery conduit;

reaching a limit on viewing;

tuning to a previously presented channel;

determining an aspect ratio mismatch between the video content stream and a display for the video content stream that results in unused portions of the display; and

determining a periodic timer has expired.

3. The method for generating the personalized menu promoting other video programs available from the video content delivery system, wherein the content delivery system provides the plurality of channels of video content simultaneously as recited in claim 1 , wherein the first information is derived from at least one of:

viewing habits of the one or more users, and

expressed interest of the one or more users.

4. The method for generating the personalized menu promoting other video programs available from the video content delivery system, wherein the content delivery system provides the plurality of channels of video content simultaneously as recited in claim 1 , wherein the first information can be resolved to an individual of the one or more users.

5. The method for generating the personalized menu promoting other video programs available from the video content delivery system, wherein the content delivery system provides the plurality of channels of video content simultaneously as recited in claim 1 , wherein the context-sensitive configuration of the personalized menu includes at least one of:

full screen or partial screen;

transparent or opaque; and

ephemeral or persistent.

6. The method for generating the personalized menu promoting other video programs available from the video content delivery system, wherein the content delivery system provides the plurality of channels of video content simultaneously as recited in claim 1 , wherein the context-sensitive configuration of the personalized menu includes size and placement of the personalized menu.

7. The method for generating the personalized menu promoting other video programs available from the video content delivery system, wherein the content delivery system provides the plurality of channels of video content simultaneously as recited in claim 1 , wherein the formulating step comprises determining alternative video programs to present to the one or more users.

8. The method for generating the personalized menu promoting other video programs available from the video content delivery system, wherein the content delivery system provides the plurality of channels of video content simultaneously as recited in claim 1 , wherein the alternative video programs are either stored video programs or video programs playing on other channels.

9. The method for generating the personalized menu promoting other video programs available from the video content delivery system, wherein the content delivery system provides the plurality of channels of video content simultaneously as recited in claim 1 , wherein the first video program is a stored video program or a video program in a linear schedule of video programs.

10. A method for generating a customized menu promoting other video programs available from a video content delivery system, the method comprising steps of:

determining that a triggering event has occurred with a video content delivery conduit while a content program is selected for playback;

determining alternatives to the content program, wherein the alternatives are at least one of:

categories of video programs, and

individual video programs;

determining context information based on

whether the alternatives allow temporal manipulation;

analyzing context for the triggering event to produce second information, wherein the second information includes:

whether there is promotional video to play with the customized menu, and a format of the promotional video

determining a context-sensitive configuration of the customized menu based, at least in part, upon the context information and the second information;

formulating the customized menu with the context-sensitive configuration for presentment to the one or more users, wherein the customized menu comprises links to the alternatives; and

causing display of the customized menu to the one or more users while the content program is selected for playback.

11. The method for generating the customized menu promoting other video programs available from the content delivery system as recited in claim 10 , wherein the second-listed determining step comprises determining alternatives similar to the content program.

12. The method for generating the customized menu promoting other video programs available from the content delivery system as recited in claim 10 , wherein the second-listed determining step comprises determining alternatives based, at least in part, upon past viewing habits of the one or more users.

13. The method for generating the customized menu promoting other video programs available from the content delivery system as recited in claim 10 , wherein the second-listed determining step comprises determining alternatives based, at least in part, upon stated preferences of the one or more users.

14. The method for generating the customized menu promoting other video programs available from the content delivery system as recited in claim 10 , wherein the triggering event includes at least one of:

reaching a limit on viewing;

tuning to a previously presented channel;

determining a channel has been selected, but does not currently have a video content stream that is tunable;

determining a channel or a program is not authorized for viewing;

determining an aspect ratio mismatch between the video content stream and a display for the video content stream that results in unused portions of the display; and

determining a periodic timer has expired.

15. The method for generating the customized menu promoting other video programs available from the content delivery system as recited in claim 10 , wherein the formulating step comprises determining if a configuration of the customized menu is:

full screen or partial screen;

transparent or opaque; and

ephemeral or persistent.

16. The method for generating the customized menu promoting other video programs available from the content delivery system as recited in claim 10 , wherein the formulating step includes determining a size and placement of the customized menu.

17. The method for generating the customized menu promoting other video programs available from the content delivery system as recited in claim 10 , wherein the alternatives are either stored video programs or video programs playing on other channels.

18. The method for generating the customized menu promoting other video programs available from the content delivery system as recited in claim 10 , wherein the content program is either a stored video program or a video program in a linear schedule of video programs.

19. A computer-readable medium having computer-executable instructions for performing the computer-implementable method for generating the customized menu promoting other video programs available from the content delivery system of claim 10 .

20. A computer system adapted to perform the computer-implementable method for generating the customized menu promoting other video programs available from the content delivery system of claim 10 .

21. A method for generating a personalized menu promoting other video programs available from a video content delivery system, wherein the video content delivery system provides a plurality of channels of video content simultaneously, the method comprising steps of:

determining that a triggering event has occurred with a video content delivery conduit;

gathering first information about one or more users, wherein the one or more users are associated with an account with the video content delivery system, wherein the first information is derived from at least one of:

viewing habits of the one or more users, and

expressed interest of the one or more users;

determining alternative video programs personalized for the one or more users based, at least in part, upon the first information, wherein the alternative video programs are either stored video programs or video programs playing on other channels;

determining second information based on

whether there is promotional video to play with the personalized menu and

whether there is temporal manipulation associated with the alternative video programs

determining a context-sensitive configuration of the personalized menu based, at least in part, upon the second information;

formulating the personalized menu with the context-sensitive configuration for presentment to the one or more users, wherein:

the personalized menu comprises links to the alternative video programs, and

the formulating step comprises determining alternative video programs to present to the one or more users; and

causing display of the personalized menu to the one or more user while the video content delivery conduit is playing back.

22. The method according to claim 1 , wherein a format of a currently playing video is a pillar box format, and the personalized menu is configured to be placed in unused portions.

23. The method according to claim 1 , wherein a format of a currently playing video is a letter box format, and the personalized menu is configured to be placed in unused portions.

24. The method according to claim 1 , wherein the personalized menu is configured to be ephemeral.

25. The method according to claim 1 , wherein a currently playing video signal is displayed with artifacts before a normal video signal is displayed, and the personalized menu is configured to be shown in a full screen or partial screen when the artifacts are shown.

26. The method according to claim 1 , wherein the personalized menu is configured to be ephemeral.

27. The method according to claim 1 , wherein the personalized menu is configured to be in a partial screen and/or transparent.

Assignments (7)
PATENT SECURITY AGREEMENT (PATENTS, PATENT APPLICATIONS AND PATENT LICENSES) Recorded May 8, 2025
From: STARZ ENTERTAINMENT, LLC
To: JPMORGAN CHASE BANK, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 071224/0261 →
RELEASE OF SECURITY INTEREST IN PATENTS PREVIOUSLY RECORDED AT REEL/FRAME (040709/0467) Recorded May 7, 2025
From: JPMORGAN CHASE BANK, N.A., AS ADMINISTRATIVE AGENT
To: STARZ ENTERTAINMENT, LLC
Reel/Frame 071196/0817 →
SECURITY INTEREST Recorded Dec 12, 2016
From: STARZ ENTERTAINMENT, LLC; STARZ MEDIA, LLC
To: JPMORGAN CHASE BANK, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 040709/0467 →
CHANGE OF NAME Recorded Oct 28, 2009
From: STARZ ENCORE GROUP LLC
To: STARZ ENTERTAINMENT GROUP LLC
Reel/Frame 023437/0055 →
CHANGE OF NAME Recorded Oct 28, 2009
From: STARZ ENTERTAINMENT GROUP LLC
To: STARZ ENTERTAINMENT, LLC
Reel/Frame 023437/0333 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 26, 2004
From: SVOD LLC
To: STARZ ENCORE GROUP LLC
Reel/Frame 014673/0072 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 28, 2003
From: SIE, JOHN J.; BEYLER, JOHN C.; BAUMAN, MARK G.; DEPREZ, GREGORY R.
To: SVOD LLC
Reel/Frame 013928/0923 →