Updating the content of a presentation vehicle in a computer network
View Patent ↗In one embodiment, a first search result responsive to a first search request is displayed in a presentation vehicle that is separate from a browser employed by an end-user to submit the first search request. The presentation vehicle may be a pop-under, for example. Upon detection of a second search request submitted by the end-user, the same presentation vehicle may be updated to display a second search result. In another embodiment, a presentation vehicle is employed to display a first content responsive to a first end-user behavior. An end-user behavior may be an activity that an end-user engages in while on a computer network. The end-user behavior may be navigation from one web site to another web site or submission of a search request, for example. The presentation vehicle may be updated to display a second content in response to a second end-user behavior.
1. A method to be performed in a client computer, the method comprising:
displaying a first search result responsive to a first search request in a presentation vehicle, the presentation vehicle being separate from a browser employed to submit the first search request;
detecting a second search request submitted using the browser; and
updating the content of the presentation vehicle to display a second search result responsive to the second search request.
2. The method of claim 1 wherein the browser is a web browser and the first and second search requests are submitted to an Internet search engine.
3. The method of claim 1 wherein the presentation vehicle comprises a pop-under.
4. A method to be performed in a client computer, the method comprising:
detecting a first search request submitted to a search engine, the first search request being submitted using a browser;
displaying in the browser a first search result responsive to the first search request; and
displaying a second search result responsive to the first search request in a presentation vehicle under the browser.
5. The method of claim 4 wherein the presentation vehicle comprises a pop-under directly underneath the browser.
6. The method of claim 4 further comprising:
detecting a second search request; and
displaying a third search result responsive to the second search request in the presentation vehicle under the browser.