Generation and presentation of search results using addressing information
View Patent ↗In one embodiment, addressing information identifying a location in a computer network is received in a computer. The location may be a website or a specific web page of a website on the Internet, for example. A keyword may be determined based on the addressing information. A search may be performed on the keyword to obtain a search result, which may be displayed in a presentation vehicle such as a pop-under, for example.
1. A method of providing search results to an end-user over a computer network, the method comprising:
receiving addressing information identifying a location in a computer network;
processing the addressing information to generate a keyword;
performing a search on the keyword to generate a search result; and
presenting an end-user the search result responsive to the keyword that is based on the addressing information in response to the end-user navigating to the location using a client computer.
2. The method of claim 1 wherein the addressing information comprises a uniform resource locator (URL).
3. The method of claim 1 wherein the location comprises a website on the Internet.
4. The method of claim 3 wherein presenting the search result comprises displaying the search result in a pop-under displayed under a browser window that is displaying a web page served by the website to the client computer.
5. The method of claim 1 wherein the computer network includes the Internet.
6. The method of claim 1 wherein the keyword is associated with a category of websites.
7. The method of claim 1 wherein the keyword is determined by consulting a database.
8. The method of claim 1 wherein the method is performed by a client computer coupled to the Internet.
9. A computer-readable storage medium comprising:
computer-readable program code for receiving addressing information identifying a website on the Internet;
computer-readable program code for processing the addressing information to generate a keyword;
computer-readable program code for performing a search on the keyword to generate a search result; and
computer-readable program code for presenting an end-user the search result responsive to the keyword that is based on the addressing information when the end-user navigates to the website using a client computer.
10. The computer-readable storage medium of claim 9 wherein the computer-readable storage medium comprises random access memory (RAM).
11. The computer-readable storage medium of claim 9 wherein the computer-readable storage medium comprises a removable storage device.
12. The computer-readable storage medium of claim 9 wherein the computer-readable storage medium comprises a mass storage device accessible over the Internet.
13. The computer-readable storage medium of claim 9 wherein the search result is to be displayed in a pop-under displayed under a browser window that is displaying a web page served by the website.
14. The computer-readable storage medium of claim 9 wherein the search result is to be integrated in a browser window along with a content from a web page.
15. The computer-readable storage medium of claim 9 wherein the search result comprises a list of predetermined advertisements.