System for multimedia viewing based on entitlements

1. An advertising control method comprising:

receiving, at a first mobile device, a spendable content item display point (SCIDP) passively distributed by a SCIDP distribution terminal to any SCIDP receiving device in proximity to the distribution terminal, the SCIDP being associated with a category;

transferring the SCIDP from the first mobile device to a non-mobile content display unit (CDU) and storing the SCIDP in the non-mobile CDU;

registering the first mobile device on the non-mobile CDU;

the non-mobile CDU detecting the presence of a second mobile device and determining that the second mobile device is not registered at the non-mobile CDU;

transferring at least one second SCIDP from the non-registered second mobile device to the non-mobile CDU, the at least one second SCIDP being associated with a category;

selecting, by the non-mobile CDU, independent of a user action or input, at least one content item from among a plurality of content items based, at least in part, on;

at least one stored SCIDP, the at least one content item being associated with the category of the at least one stored SCIDP, the at least one stored SCIDP being the SCIDP transferred by the registered first mobile device to the non-mobile CDU;

the selecting being also based, at least in part, on the at least one second SCIDP received at the non-mobile CDU from the non-registered second mobile device, the at least one content item also being associated with the category of the at least one second SCIDP received at the non-mobile CDU from the non-registered second mobile device; and

displaying the selected content item on the non-mobile CDU.

2. The method according to claim 1 wherein the sending of the SCIDP from the registered first mobile device to the non-mobile CDU comprises secure sending.

3. The method according to claim 1 wherein the content item comprises an advertisement.

4. The method according to claim 1 wherein the content item comprises at least one of the following:

music;

a music video;

an interactive game; and

video content.

5. The method according to claim 1 also comprising:

after the displaying, marking the at least one SCIDP transferred by the registered first mobile device to the non-mobile CDU and stored on the non-mobile CDU that has been used, as used.

6. The method according to claim 1 also comprising:

after the displaying, deleting the at least one stored SCIDP transferred by the registered first mobile device to the non-mobile CDU that has been used from the non-mobile CDU.

7. The method according to claim 1 also comprising:

deleting the at least one SCIDP transferred by the registered first mobile device to the non-mobile CDU that has been used from the registered first mobile device.

8. The method according to claim 1 also comprising:

Sending the at least one SCIDP from the registered first mobile device when the registered first mobile device is in the proximity of the non-mobile CDU.

9. The method according to claim 8 wherein the sending of the at least one SCIDP from the registered first mobile device comprises secure sending.

10. The method according to claim 1 also comprising:

querying a user of the registered first mobile device to authorize sending the at least one SCIDP from the registered first mobile device to the non-mobile CDU; and

performing the sending only upon receipt of a positive answer to the querying.

11. The method according to claim 10 wherein the sending performed upon receipt of a positive answer to the querying comprises secure sending.

12. The method according to claim 1 also comprising:

registering the first mobile device on a plurality of non-mobile CDUs.

13. The method according to claim 1 wherein the registering comprises using a public key authentication scheme.

14. The method according to claim 13 also comprising:

entering personal user information of the first mobile device user during the registering.

15. The method according to claim 14 also comprising:

encrypting the personal user information of the first mobile device user.

16. The method according to claim 1 also comprising:

after the receiving of the at least one SCIDP from the registered first mobile device, performing a security check on that SCIDP.

17. The method according to claim 16 wherein:

the security check comprises verifying a digital signature.

18. The method according to claim 1 also comprising:

unregistering the registered first mobile device on the non-mobile CDU.

19. The method according to claim 12 also comprising:

unregistering the registered first mobile device on at least one of the plurality of non-mobile CDUs.

20. The method according to claim 19 wherein the unregistering comprises secure unregistering utilizing a public key authentication scheme.

21. The method according to claim 1 also comprising:

sending at least one SCIDP from the registered first mobile device when the registered first mobile device is in the proximity of the non-mobile CDU.

22. The method according to claim 21 wherein the sending the at least one SCIDP from the first mobile device registered on the non-mobile CDU comprises secure sending.

23. The method according to claim 18 wherein the unregistering comprises secure unregistering utilizing a public key authentication scheme.

24. An advertising control system comprising:

a spendable content item display point (SCIDP) receiver comprised in a first mobile device, the SCIDP receiver receiving a SCIDP passively distributed by a SCIDP distribution terminal to any SCIDP receiving device in proximity to the distribution terminal, the SCIDP being associated with a category;

a SCIDP sender comprised in the first mobile device, the SCIDP sender sending the SCIDP to a non-mobile content display unit (CDU);

a SCIDP receiving and storage unit comprised in the non-mobile CDU, the SCIDP receiving and storage unit being operative to receive and store the SCIDP sent from the first mobile device;

wherein said non-mobile CDU is further configured for:

registering the first mobile device on the non-mobile CDU, detecting the presence of a second mobile device and determining that the second mobile device is not registered at the non-mobile CDU,

a SCIDP sender comprised in the non-registered second mobile device, the SCIDP sender transferring at least one second SCIDP from the non-registered second mobile device to the non-mobile CDU, the at least one second SCIDP being associated with a category,

a content item selector comprised in the non-mobile CDU, the content item selector being operative to select, independent of a user action or input, at least one content item being associated with the category of the at least one stored SCIDP from among a plurality of content items based, at least in part, on at least one stored SCIDP, the stored SCIDP being stored in the non-mobile CDU, the at least one stored SCIDP being the SCIDP transferred by the registered first mobile device to the non-mobile CDU;

the selecting being also based, at least in part, on the at least one second SCIDP received at the non-mobile CDU from the non-registered second mobile device, the at least one content item also being associated with the category of the at least one second SCIDP received at the non-mobile CDU from the non-registered second mobile device; and

a display comprised in the non-mobile CDU, the display being operative to display the selected content item.

25. An advertising control system comprising:

a spendable content item display point (SCIDP) receiving means comprised in a first mobile device, the receiving means receiving a SCIDP passively distributed by a SCIDP distribution terminal to any SCIDP receiving device in proximity to the distribution terminal, the SCIDP being associated with a category;

SCIDP sending means comprised in the first mobile device, the SCIDP sending means sending the SCIDP to a non-mobile content display unit (CDU);

SCIDP receiving and storage means comprised in the non-mobile CDU, for receiving and storing the SCIDP sent from the first mobile device;

wherein said non-mobile CDU is further configured for:

registering the first mobile device on the non-mobile CDU, detecting the presence of a second mobile device and determining that the second mobile device is not registered at the non-mobile CDU,

a SCIDP sending means comprised in the non-registered second mobile device, the SCIDP sending means transferring at least one second SCIDP from the non-registered second mobile device to the non-mobile CDU, the at least one second SCIDP being associated with a category,

content item selection means comprised in the non-mobile CDU, for selecting, independent of a user action or input, at least one content item associated with the category of the at least one stored SCIDP, from among a plurality of content items based, at least in part, on at least one stored SCIDP, the stored SCIDP being stored in the SCIDP storage means, the at least one stored SCIDP being the SCIDP transferred by the registered first mobile device to the non-mobile CDU;

the selecting being also based, at least in part, on the at least one second SCIDP received at the non-mobile CDU from the non-registered second mobile device, the at least one content item also being associated with the category of the at least one second SCIDP received at the non-mobile CDU from the non-registered second mobile device; and

content displaying means comprised in the non-mobile CDU, for displaying the selected content item.