DVD conversion for on demand

1. A method for converting DVD content into a project suitable to be delivered via a network, said method comprising the steps of:

in a DVD conversion system comprising a software system running on a computer:

extracting contents of a DVD into information files and video object files, wherein the extracting includes demultiplexing the video object files into demultiplexed data files, and reorganizing the demultiplexed data files into a hierarchical structure of folders and files;

translating said extracted information files into XML format;

transcoding said extracted video object files from variable bit rate format to constant bit rate format;

bundling said translated and transcoded files into the project; and

pruning at least one feature from the project.

2. The method as claimed in claim 1 , further comprising the step of:

decrypting data stored on the DVD.

3. The method as claimed in claim 1 , further comprising the step of:

associating the project with a target user interface.

4. The method as claimed in claim 1 , further comprising the step of:

importing the project to associate the project with existing menu frames.

5. The method as claimed in claim 1 , wherein the at least one feature is any of presenting the DVD content in a widescreen version, presenting the DVD content in multiple languages, a widescreen chapter index, a sub-picture, and bonus content.

6. The method as claimed in claim 1 , further comprising the step of:

editing said project in order to add at least one feature which is to be delivered via the network.

7. The method as claimed in claim 6 , wherein the feature is at least one of navigational optimization, a tie in to an on-demand portal, key-mapping, button highlighting, intra-menu navigation, inter-menu navigation, DVD disc merge.

8. The method as claimed in claim 6 , wherein the feature is displaying one or more brands or advertisements.

9. The method as claimed in claim 8 , wherein the one or more advertisements comprise an offer to be presented upon pause of the DVD content.

10. The method as claimed in claim 8 , wherein the one or more advertisements comprise an offer to be presented upon exiting the DVD content.

11. The method as claimed in claim 8 , wherein the one or more advertisements comprise an offer for merchandise or to view additional content.

12. The method as claimed in claim 6 , wherein the feature is compatibility with a network operator or content provider.

13. The method as claimed in claim 1 , further comprising the step of:

displaying the converted content in an emulated set-top box environment.

14. The method as claimed in claim 1 , further comprising the step of:

validating the video quality of the project.