IP Library Granted Patent US 7,765,563
Granted Patent B2
US 7,765,563 · App. 10/637,892 · Granted Jul 27, 2010

User interaction feedback system

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Quick Facts
Patent No.
US 7,765,563
App. No.
10/637,892
Granted
Jul 27, 2010
Kind
B2
Abstract

A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associated with a plurality of user interaction events and providing user-sensible feedback, based at least in part on the user interaction history.

Claims (35)

1. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising:

a receiver for receiving a plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of overlaid invitations to the viewer to provide a feedback indication during broadcast of the advertisement;

a user interaction history builder for receiving a plurality of viewer feedback indications, each said viewer feedback indication comprising a feedback indication associated with one of said plurality of overlaid invitations overlaid over one of said plurality of related advertisements; and

a feedback rewarder for providing a reward to the viewer upon receipt of at least a predetermined minimum plurality of said feedback indications by the user interaction history builder,

wherein at least one of the plurality of viewer feedback indications comprises a code provided upon purchase of a product, and providing the code indicates a willingness of the viewer to participate in a participatory event.

2. A viewer feedback system according to claim 1 and wherein the reward comprises the viewer being provided with free or reduced cost access to pay television services.

3. A viewer feedback system according to claim 1 and wherein the reward comprises the viewer being provided with an opportunity to donate money to charity.

4. A viewer feedback system according to claim 1 and also comprising:

a broadcaster for broadcasting the plurality of related advertisements.

5. A viewer feedback system according to claim 1 and wherein all of the plurality of advertisements comprise advertisements for a single product.

6. A viewer feedback system according to claim 1 and wherein said receiver receives the plurality of advertisements via a television broadcasting system.

7. A viewer feedback system according to claim 6 and wherein the television broadcasting system comprises at least one of the following:

a cable television system; and

a satellite television system.

8. A viewer feedback system according to claim 1 and wherein said receiver receives the plurality of advertisements via the Internet.

9. A viewer feedback system according to claim 1 and also comprising a set top box, the set top box comprising:

the receiver;

the user interaction history builder; and

the feedback rewarder.

10. A viewer feedback system according to claim 1 and wherein the plurality of advertisements are encrypted, and also comprising:

a decrypter for decrypting the plurality of advertisements.

11. A viewer feedback system according to claim 1 and also comprising:

a remote control unit for receiving said plurality of viewer feedback indications from the viewer and sending the viewer feedback indications to the user interaction history builder.

12. A viewer feedback method for use in a broadcasting system, the viewer feedback method comprising:

receiving a plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of overlaid invitations to the viewer to provide a feedback indication during broadcast of the advertisement;

receiving, by a receiver device, a plurality of viewer feedback indications, each said viewer feedback indication comprising a feedback indication associated with one of said plurality of overlaid invitations overlaid over one of said plurality of related advertisements; and

providing a benefit to the viewer upon receipt of at least a predetermined minimum plurality of said feedback indications,

wherein at least one of the plurality of viewer feedback indications comprises a code provided upon purchase of a product, and providing the code indicates a willingness of the viewer to participate in a participatory event.

13. A viewer feedback system for use in a broadcasting system, the viewer feedback system comprising:

a receiver for receiving a plurality of related advertisements broadcast to a viewer, each of the plurality of related advertisements being overlaid with one of a plurality of overlaid invitations to the viewer to provide a feedback indication during broadcast of the advertisement;

a user interaction history builder for receiving a plurality of viewer feedback indications, each said user feedback indication comprising a feedback indication associated with one of said plurality of overlaid invitations overlaid over one of said plurality of related advertisements; and

a feedback rewarder for providing a reward to the viewer upon receipt of at least a predetermined minimum plurality of said feedback indications by the user interaction history builder,

wherein the reward comprises at least one of the following:

the viewer being provided with free access to pay television services; and

the viewer being provided with reduced cost access to pay television services.

Assignments (5)
CORRECTIVE ASSIGNMENT TO CORRECT THE 26 APPLICATION NUMBERS ERRONEOUSLY RECORDED AGAINST ON THE ATTACHED LIST PREVIOUSLY RECORDED AT REEL: 048513 FRAME: 0297. ASSIGNOR(S) HEREBY CONFIRMS THE CHANGE OF NAME. Recorded Mar 18, 2021
From: NDS LIMITED
To: SYNAMEDIA LIMITED
Reel/Frame 056623/0708 →
CHANGE OF NAME Recorded Mar 6, 2019
From: NDS LIMITED
To: SYNAMEDIA LIMITED
Reel/Frame 048513/0297 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 5, 2018
From: BEAUMARIS NETWORKS LLC; CISCO SYSTEMS INTERNATIONAL S.A.R.L.; CISCO TECHNOLOGY, INC.; CISCO VIDEO TECHNOLOGIES FRANCE
To: NDS LIMITED
Reel/Frame 047420/0600 →
RELEASE OF PATENT SECURITY INTERESTS Recorded Mar 29, 2011
From: J.P.MORGAN EUROPE LIMITED
To: NDS LIMITED; NEWS DATACOM LIMITED
Reel/Frame 026042/0124 →
RELEASE OF INTELLECTUAL PROPERTY SECURITY INTERESTS Recorded Mar 11, 2011
From: NDS HOLDCO, INC.
To: NDS LIMITED; NEWS DATACOM LIMITED
Reel/Frame 025940/0710 →