Method for private distribution of printed advertising material

1 . A method for private distribution of printed advertising materials, comprising:

(a) receiving at a publishing house an order from a customer for direct distribution advertising materials intended for distribution to recipients;

(b) creating the advertising materials at the publishing house;

(c) repeating steps (a) and (b) for a plurality of customers;

(d) transporting the advertising materials created pursuant to (a)-(c) to one of a number of distribution centers associated with predetermined delivery regions;

(e) bundling the sorted advertising materials so that advertising materials created for different customers for delivery to a single recipient address are grouped together;

(f) dividing the packaged advertising materials up into delivery groups based on a predetermined delivery scheme; and

(g) providing a delivery group to each of a number of delivery couriers; and (i) hand delivering by the delivery couriers the sorted, packaged advertising materials to the recipients according to the delivery scheme.

2 . The method of claim 1 , further comprising designing a delivery scheme based on one or more demographic factors whereby some possible recipients are deliberately omitted from the delivery scheme.

3 . The method of claim 2 , wherein a demographic factor is geographical remoteness of a recipient address.

4 . The method of claim 2 wherein a demographic factor is the average income of recipients.

5 . The method of claim 1 further comprising, sorting advertising materials created pursuant to different customer orders by intended recipient address.

6 . The method of claim 5 wherein advertising materials created pursuant to different customer orders are sorted at the publishing house, the advertising materials being sorted in accordance with a delivery scheme utilizing one or more private delivery services in one or more delivery regions.

7 . The method of claim 5 wherein advertising materials created pursuant to different customer orders are sorted at the distribution facility in accordance with a delivery scheme utilizing one or more delivery services in the delivery area where the distribution center is located.

8 . The method of claim 7 wherein the advertising materials are sorted by recipient address, which addresses are within that delivery region.

9 . The method of claim 1 wherein the sorted advertising materials are placed in bags so that advertising materials created for different customers for delivery to a single recipient address are packaged in a bag.

10 . A method of distributing printed advertisements comprising:

providing a computer based system for receiving an order from a local merchant for the preparation and private distribution to recipients of printed advertisements within a specified geographical area;

printing the advertisements;

distributing the advertisements to a private delivery service to distribute the printed advertisements; and

utilizing the private delivery service to deliver the printed advertisements in a selected geographical area.

11 . The method of claim 10 further comprising determining a delivery scheme for delivery of the advertisements.