Vehicular cleaning concentrate

1. A vehicular cleaning concentrate comprising:

(a) a surfactant;

(b) about 0.01 to 10% by weight of an organic solvent;

(c) optionally, an alkalinity source;

(d) a rheology modifier selected from the group consisting of: organic polymers, natural polymers and mixtures thereof; and

(e) about 91 to 94% by weight of water;

wherein the cleaning concentrate has a viscosity of between about 2,000 cps to about 20,000 cps and exhibits a Vertical Cling parameter of between 1 and about 7 at a temperature of about 25° C.

2. The cleaning concentrate of claim 1 , wherein said cleaning concentrate exhibits a Vertical Cling parameter of between 1 and about 6 at a temperature of about 25° C.

3. The cleaning concentrate of claim 1 , wherein said surfactant is selected from the group consisting of anionic surfactants, nonionic surfactants and mixtures thereof.

4. The cleaning concentrate of claim 1 , wherein said organic solvent is selected from the group consisting of a monohydric alcohol, polyhydric alcohol, alkylene glycol, glycol ether, and mixtures thereof.

5. The cleaning concentrate of claim 1 , wherein said rheology modifier is selected from the group consisting of organic polymers, natural polymers, inorganic thickeners and mixtures thereof hydrophobic polymers, hydrophobically-modified polymers, polymers exhibiting both properties owing to the presence of hydrophilic and hydrophobic monomer moieties, and mixtures thereof.

6. The cleaning concentrate of claim 1 , wherein said rheology modifier is selected from the group consisting of acrylic polymers, methacrylic polymers, acrylamide polymers, acrylic and acrylamide copolymers, methacrylic and acrylamide copolymers and mixtures thereof.

7. The cleaning concentrate of claim 1 , wherein said alkalinity source is selected from the group consisting of an alkaline or alkali earth metal hydroxide, sodium carbonate, sodium tripolyphosphate, sodium silicate, ammonium hydroxide, alkanolamine, dialkanolamine, trialkanolamine and mixtures thereof.

8. A method for cleaning a soiled surface comprising the steps of:

(a) applying to the soiled surface a cleaning concentrate having a Vertical Cling parameter of between 1 and about 7 at a temperature of about 25° C. and having a viscosity of between about 2,000 cps to about 20,000 cps comprising:

(i) a surfactant;

(ii) about 0.01 to 10% by weight of an organic solvent;

(iii) optionally, an alkalinity source;

(iv) a rheology modifier selected from the group consisting of: organic polymers, natural polymers and mixtures thereof; and

(v) about 91 to 94% water by weight;

(b) spreading the cleaning concentrate across said surface to act on soil; and

(c) rinsing said surface with water to remove said cleaning concentrate and soil.

9. The method of claim 8 , wherein said soiled surface is an exterior surface selected from the group consisting of automobiles, trucks, aeroplanes, motorcycles, boats, marine vehicles, trailers, recreational vehicles, jet skis, snowmobiles, bicycles, tractors and scooters.

10. The method of claim 9 , wherein said soiled surface is a material of construction selected from the group consisting of metal, painted surfaces, clear coat surfaces, plastic, fiberglass, rubber, vinyl, wood, aluminum, anodized aluminum, stainless steel, elastomers, glass, chrome, tires, wheels, wheel covers, tarpaulins, vehicular covers, windshields and combinations thereof.

11. The method of claim 8 , wherein said step (a) is performed using manual application of said cleaning concentrate from a package comprising: (i) a deformable container; (ii) a dispensing nozzle; and (iii) a cleaning concentrate.

12. The method of claim 11 , wherein said dispensing nozzle comprises a deformable elastomeric nozzle.

13. The method of claim 12 , wherein said deformable elastomeric nozzle comprises a silicone elastomer.

14. The method of claim 8 , wherein the method further comprises the step of applying an additional cleaning concentrate to the soiled surface following said rinsing step (c).

15. An vehicular cleaning kit comprising:

(a) a cleaning concentrate comprising:

(i) a surfactant;

(ii) about 0.01 to 10% by weight of an organic solvent;

(iii) optionally, an alkalinity source;

(iv) a rheology modifier selected from the group consisting of: hydrophobic polymers, hydrophobically-modified polymers, polymers exhibiting both properties owing to the presence of hydrophilic and hydrophobic monomer moieties, and mixtures thereof, and

(v) about 91 to 94% by weight of water;

wherein the cleaning concentrate has a viscosity of between about 2,000 cps to about 20,000 cps and exhibits a Vertical Cling parameter of between 1 and about 7 at a temperature of about 25° C.;

(b) a dispensing package; and

(c) instructions for application of said cleaning concentrate wherein said instructions include the step of directly applying said cleaning concentrate to a surface.

16. The cleaning kit of claim 15 , wherein said dispensing package comprises:

(a) a deformable container; and

(b) a deformable elastomeric nozzle.

17. The cleaning kit of claim 16 , wherein said deformable container comprises a construction material selected from the group consisting of polyethylene, polybutylene, polycarbonate, polyethylene terephthalate, acrylonitrile butyl styrene, polystyrene, polyvinyl chloride, post consumer recycled resin and mixtures thereof.

18. The cleaning kit of claim 17 , wherein said construction material is substantially transparent or translucent such that said cleaning concentrate is visible through said construction material.

19. The cleaning kit of claim 15 , wherein said cleaning instructions of step (c) include instructions to apply said cleaning concentrate of step (a) to a surface selected from the group consisting of a soiled vehicular surface, a cleaning implement, a sponge, a tool, a cloth, a towel, a shami and combinations thereof.