Integrated inventory management system for media advertising
View Patent ↗A computer-implemented yield management system and method for media advertising are provided. The system includes demand curve data associated with an availability of advertising time slots. The demand curve data is defined by a function P N =P L *P N and P N =P H *F N . The system also includes and inventory module to create advertising inventory for a plurality of media provides, the advertising inventory containing available advertising time slots, a yield management module to generate pricing information based on the demand curve data, a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory and a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one ore more advertising time slots in the advertising inventory based on the available advertising inventory.
1. A computer-implemented yield management system for media advertising, comprising:
a processor;
memory coupled to the processor;
demand curve data stored in the memory, the demand curve data associated with an availability of advertising time slots, wherein the demand curve data is defined by a function P N =P L *F N , wherein a sale N has a price and P N is the price for the sale N, P L is the sale N starting price when 0% of the advertising inventory associated with a particular advertising request has been sold, and F N is a multiplier that starts at 1.0 before a first sale and has a value which increases as a total amount of capacity available for the particular advertising request approaches zero, and P N =P H *F N , where P H is the sale N final price when 100% of the advertising inventory associated with the particular advertising request has been sold, wherein F is a demand curve function that determines an applicable price at inventory levels between the sale N starting and final prices, F H representing the function F value when 100% of the advertising inventory associated with the particular advertising request has been sold and F N representing the function F value at sale N;
an inventory module executable by the processor to create advertising inventory for a plurality of media providers, the advertising inventory containing available advertising time slots;
a yield management module executable by the processor, the yield management module to generate pricing information based on the demand curve data;
a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory; and
a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one or more advertising time slots in the advertising inventory based on the available advertising inventory.
2. The yield management system of claim 1 , wherein the demand curve data comprises non-linear data.
3. The yield management system of claim 1 , wherein the demand curve data defines a hyperbolic function.
4. The yield management system of claim 1 , wherein the demand curve data defines a parabolic function.
5. The inventory management system of claim 1 , wherein the demand curve data represents a function having a first, linear segment starting at 0% of advertising inventory sold, and a second, non-linear segment ending at 100% of advertising inventory sold.
6. The inventory management system of claim 5 , wherein the first linear segment starts at a point A and ends at a point B and the second non-linear segment starts at point B and ends at a point C, wherein point A indicates a beginning rate with 0% sold, point B indicates where a slope of the demand curve begins to increase, and point C indicates where the slope of the demand curve again increases, and point B is located in the demand curve data in a position between 10% to 50% sold.
7. The inventory management system of claim 6 , wherein point B indicates a position in the demand curve data which corresponds to one of 10%, 15%, 20%, 25%, 30%, 35%, 40% or 50% of the advertising inventory sold.
8. A computer-implemented yield management system for media advertising, comprising:
a processor;
memory coupled to the processor;
demand curve data stored in the memory, the demand curve data associated with an availability of advertising time slots, wherein the demand curve data represents a function having a first, linear segment starting at 0% of advertising inventory sold, and a second, non-linear segment ending at 100% of advertising inventory sold, wherein the first linear segment starts at a point A and ends at a point B and the second non-linear segment starts at point B and ends at a point C, wherein point A indicates a beginning rate with 0% sold, point B indicates where a slope of the demand curve begins to increase, and point C indicates where the slope of the demand curve again increases, wherein point B indicates a position in the demand curve data which corresponds to 10% of the advertising inventory sold when historic demand for the associated advertising time slot or program has been more than 145% of advertising inventory sold;
an inventory module executable by the processor to create advertising inventory for a plurality of media providers, the advertising inventory containing available advertising time slots;
a yield management module executable by the processor, the yield management module to generate pricing information based on the demand curve data;
a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory; and
a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one or more advertising time slots in the advertising inventory based on the available advertising inventory.
9. A computer-implemented yield management system for media advertising, comprising:
a processor;
memory coupled to the processor;
demand curve data stored in the memory, the demand curve data associated with an availability of advertising time slots, wherein the demand curve data represents a function having a first, linear segment staffing at 0% of advertising inventory sold, and a second, non-linear segment ending at 100% of advertising inventory sold, wherein the first linear segment starts at a point A and ends at a point B and the second non-linear segment staffs at point B and ends at a point C, wherein point A indicates a beginning rate with 0% sold, point B indicates where a slope of the demand curve begins to increase, and point C indicates where the slope of the demand curve again increases, wherein point B indicates a position in the demand curve data which corresponds to 50% of the advertising inventory sold when historic demand for the associated advertising time slot or program has been less than 54% of the advertising inventory sold;
an inventory module executable by the processor to create advertising inventory for a plurality of media providers, the advertising inventory containing available advertising time slots;
a yield management module executable by the processor, the yield management module to generate pricing information based on the demand curve data;
a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory; and
a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one or more advertising time slots in the advertising inventory based on the available advertising inventory.