IP Library Granted Patent US 7,636,933
Granted Patent B2
US 7,636,933 · App. 10/891,845 · Granted Dec 22, 2009

Human factors-based video compression

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Quick Facts
Patent No.
US 7,636,933
App. No.
10/891,845
Granted
Dec 22, 2009
Kind
B2
Abstract

Methods, systems and content have been developed for increasing the bandwidth available to a bandwidth-constrained medium for transmitting digital video content. The content that is to be transmitted is compressed in proportion to the desirability of the content. The desirability of the content is determined by obtaining human-factors data indicative of whether a selected item of content is highly desirable. A desirability score derived from the data is assigned to the content. The desirability score determines the compression level. Feedback systems change the level of compression as the desirability of the content changes with time.

Claims (39)

1. A system to increase bandwidth available to a bandwidth-constrained medium for transmission of digital video content, the system comprising:

one or more digital video compression tools to compress the digital video content according to a compression code that specifies a level of compression for the digital video content; and

a video content-desirability scorer to provide a desirability score based on the level of compression of the digital video content, wherein a greater amount of compression results in a greater desirability score, and wherein the video content-desirability scorer is further to generate the compression code from the desirability score, and to provide the generated compression code to the one or more digital video compression tools.

2. The system of claim 1 , wherein the medium comprises a broadcast medium.

3. The system of claim 1 , wherein the medium comprises coaxial cable.

4. The system of claim 1 , wherein the medium comprises an optical medium.

5. The system of claim 1 , wherein the medium comprises a conventional telephone line.

6. The system of claim 1 , wherein the medium comprises DSL.

7. The system of claim 1 , further comprising a codec.

8. The system of claim 1 , further comprising a source of digital video content transmission.

9. The system of claim 1 , further comprising a desirability score feedback loop to dynamically refine the compression code based on desirability scores that vary over time.

10. The system of claim 1 , wherein the scorer further comprises one or more processors to accept desirability data input, calculate a desirability score from the input data and output to the compression tools a compression code derived from the score.

11. The system of claim 10 , wherein the input data comprises one or more data sets selected from the group: viewer ratings; retail video sales figures; wholesale video sales figures; video rental volume; theatrical release box office figures; awards; award nominations; production personnel popularity (such as the actors or director); content production budgets; content marketing budgets; advertising expenditures; content distribution channels; content market penetration; repeat content viewing; focus group results; the number of good versus bad reviews; pay-per-view purchases; target demographic marketing data, and the number of first release screens nationwide.

12. The system of claim 1 , wherein the content transmission supports high definition television display.

13. The system of claim 1 , wherein the content transmission supports one or more MPEG-standards display.

14. A method for increasing the bandwidth available to a bandwidth-constrained medium for the transmission of digital video content, the method comprising:

scoring a desirability of the digital video content to obtain a desirability scores, wherein a greater compression of the digital video content results in a higher desirability score;

deriving a compression code from the desirability score, wherein the compression code specifies a level of compression of the digital video content; and

compressing the digital video content according to the compression code.

15. The method of claim 14 , further comprising repeating the steps to change the compression of the content as the desirability of the content varies with time.

16. The method of claim 14 , further comprises obtaining desirability data.

17. The method of claim 16 , further comprising repeating the steps to change the compression of the content as the desirability of the content varies with time.

18. A system to increase the bandwidth available to a bandwidth-constrained medium for the transmission of digital video content, the system comprising:

a source of digital video content;

one or more digital video compression tools to compress the digital video content;

a video content-desirability scorer to accept desirability data, to derive a desirability score from the desirability data, to assign a compression code to the digital video content based on the desirability scores, and to provide the compression code to the video compression tools, such that the digital video content is compressed in proportion to its desirability, wherein a greater amount of compression of the digital video content results in a higher desirability score, and

a desirability score feedback loop to change the compression of the digital video content as the desirability of the content varies with time.

19. A method of compressing digital content for release into a network, the method comprising:

selecting content to be coded;

collecting data on content desirability;

deriving a combined desirability score;

translating the combined desirability score into a compression level;

coding the content at the compression level;

releasing the content into the network for use;

determining the desirability of the content in the network;

computing a new desirability score;

setting a threshold score;

determining whether the new score is above the threshold; and

adding network data to the data used for deriving the combined desirability score for new scores above the threshold.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 14, 2012
From: AT&T INTELLECTUAL PROPERTY I, L.P.
To: CHANYU HOLDINGS, LLC
Reel/Frame 028199/0385 →
CHANGE OF NAME Recorded May 14, 2012
From: SBC KNOWLEDGE VENTURES, L.P.
To: AT&T KNOWLEDGE VENTURES, L.P.
Reel/Frame 028206/0623 →
CHANGE OF NAME Recorded May 14, 2012
From: AT&T KNOWLEDGE VENTURES, L.P.
To: AT&T INTELLECTUAL PROPERTY I, L.P.
Reel/Frame 028206/0626 →