Dynamic creation, selection, and scheduling of radio frequency communications
View Patent ↗A method of developing a visual/audio campaign for delivery to a device having a radio wave receiver is disclosed. The method includes a managing node receiving broadcast specific information from a plurality of radio stations, the managing node receiving broadcast non-specific information, the managing node creating the visual/audio campaign at least partly by matching an item of broadcast non-specific information with an item of broadcast specific information, and delivering the visual/audio campaign to the device via radio waves.
1. A method of developing a visual/audio campaign for delivery to a device having a radio wave receiver, comprising:
receiving, at a managing node, broadcast specific information including real-time information from a plurality of radio stations, each radio station having a respective broadcast frequency, the managing node being separate and remotely located from the device;
receiving, at the managing node, broadcast non-specific information;
creating, at the managing node, the visual/audio campaign including a message for presenting on the device by dynamically matching an item of broadcast non-specific information received from a source with an item of broadcast specific information received from one or more radio stations of the plurality of radio stations, wherein the message is based on the matched item of broadcast specific information and the item of broadcast non-specific information;
including, by the managing node, in the visual/audio campaign scheduling data including a selection of broadcast frequencies from a plurality of possible broadcast frequencies of the plurality of radio stations;
scheduling, by the managing node, a delivery of the visual/audio campaign on the frequencies selected by the managing node based at least in part on the scheduling data; and
delivering the visual/audio campaign for transmission to the device via radio waves at the selected frequencies, wherein the message is presented on the device upon delivering.
2. The method of claim 1 , wherein the broadcast specific information comprises a title of a song and an artist.
3. The method of claim 2 , wherein the broadcast non-specific information comprises a concert date for the artist.
4. The method of claim 1 , wherein the broadcast specific information comprises a financial segment.
5. The method of claim 4 , wherein the broadcast non-specific information comprises a stock quote.
6. The method of claim 1 , wherein the step of matching is performed automatically.
7. The method of claim 1 , wherein the visual/audio campaign comprises an advertisement that is motivated by at least one of the broadcast specific information and the broadcast non-specific information.
8. The method of claim 1 , wherein the visual/audio campaign further includes graphics.
9. The method of claim 1 , further comprising the step of delivering the visual/audio campaign to a plurality of RE transmitters.
10. The method of claim 1 , wherein the step of delivering the visual/audio campaign further comprises targeting a specific vehicle.
11. The method of claim 1 , wherein at least part of the visual/audio campaign comprises traffic information and the traffic information is delivered to a navigation system.
12. The method of claim 1 , further comprising the step of saving at least a portion of the visual/audio campaign on a permanent storage medium.
13. The method of claim 1 , wherein the device comprises a telematics device.
14. The method of claim 1 , wherein the device comprises an RDS enabled receiver.
15. The method of claim 1 , wherein the device comprises an RBDS enabled receiver.
16. The method of claim 1 , wherein the device comprises a DARC enabled receiver.
17. The method of claim 1 , wherein the radio waves have a frequency of an FM sub-carrier band.
18. The method of claim 1 , further comprising the step of displaying at least a portion of the visual/audio campaign on the device.
19. The method of claim 18 , wherein the step of displaying further comprises scrolling the portion of the visual/audio campaign.
20. A managing node for developing and delivering a visual/audio campaign to a device having a radio wave receiver, the device being remotely located from the managing node, the managing node comprising:
means for receiving broadcast specific information including real-time information from a plurality of radio stations, each radio station having a respective broadcast frequency;
means for receiving broadcast non-specific information from a source;
means for automatically developing the visual/audio campaign including a message for presenting on the device by dynamically matching the broadcast specific information and broadcast non-specific information;
means for including, in the visual/audio campaign, scheduling data including a selection of broadcast frequencies from a plurality of possible broadcast frequencies of the plurality of radio stations;
means for scheduling the visual/audio campaign for delivery on selected frequencies based at least in part on the scheduling data; and
means for delivering the visual/audio campaign for transmission to the device using radio waves having a sub-carrier frequency.
21. The node of claim 20 , wherein the broadcast specific information comprises a geographic footprint associated with the radio station's coverage.
22. The node of claim 20 , wherein the broadcast specific information comprises an available bandwidth.
23. The node of claim 20 , wherein the broadcast non-specific information comprises an advertisement.