System and method for targeted distribution of advertising without disclosure of personally identifiable information
The present invention discloses a system and method for providing targeted advertising in a television distribution system, without the disclosure of personally identifiable information. The system of the present invention comprises an advertisement management system (AMS) operative to monitor the state of one or more clients in the television distribution system and determine when a advertisement is required. The AMS is operative to select one or more features that do not comprise personally identifiable information from a feature repository. The system also comprises an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features.
1. A system for providing targeted advertising in a television distribution system, the system comprising:
a networked control center storing segmented programming and advertising content on a content storage device, the network control center coupled to a plurality of clients over a network;
an advertisement management system (AMS and interchangeably ADM) coupled to the networked control center over the network, the AMS operative to monitor a state of one or more clients in the television distribution system and determine when an advertisement is required, the AMS operative to select one or more features related to subscribers in the television distribution system, the one or more of the selected features do not comprise personally identifiable information, the features selected from a feature repository, maintained by the networked control center, comprising one or more feature for each of a plurality of subscribers in the television distribution system, the features indexed in the repository based on an address of at least one client associated with each of the plurality of subscribers, wherein the AMS, in response to receiving a command from the one or more clients, determines an identity of a given client from the one or more clients from which the command was received and selects the one or more features from the feature repository for the given client on the basis of an address for the client;
an advertisement selection system (ADS) coupled to the AMS over the network, the ADS operative to receive the one or more of the selected features from the AMS, select an advertisement having advertisement content targeted to the given client according to the one or more of the selected features, and communicate the selected advertisement to the AMS, the AMS further operative to generate a first playlist in response to receiving the command from the one or more clients, the first playlist comprising segmented programming and the selected advertisement, and operative to communicate the first playlist to the network control center, the networked control center operative to deliver to the given client content according to the first playlist generated by the AMS; and
wherein when the command from the client is a request to play a previously recorded program, at least one of the AMS and the ADS is operative to determine an advertisement displayed with an original broadcast of the program, and wherein the AMS is operative to generate a second playlist in response to the request to play the previously recorded program further comprising the advertisement displayed with the previously recorded broadcast of the program.
2. The system of claim 1 wherein the feature repository is a relational database.
3. The system of claim 1 wherein each of the one or more features comprises at least one of geographic information and demographic information for each of a plurality of subscribers in the television distribution system.
4. The system of claim 1 wherein the address is a MAC address.
5. The system of claim 4 wherein the address is an IP address.
6. The system of claim 1 wherein the command from the client is a command to pause a program and the selected advertisement is an advertisement displayed while the program is paused.
7. The system of claim 1 wherein the ADS selects an advertisement identifier and the ADM selects an advertisement from an advertisement repository for presentation to a subscriber on the basis of the advertisement identifier.
8. The system of claim 1 , wherein the command from the client is a request to play a previously recorded program and wherein at least one of the AMS and the ADS determines an advertisement displayed with an original broadcast of the program, the AMS operative to generate a playlist in response to the request to play the previously recorded program further comprising the advertisement displayed with an original broadcast of the program.
9. The system of claim 1 wherein the television distribution system is selected from a group comprising a cable television system and a DBS system.
10. The system of claim 1 wherein the feature repository is selected from a group comprising a tab delimited data structure, a flat file data structure, an XML schema, a relational database, an object-oriented database and a hybrid object relational database.
11. A system for providing targeted advertising in a television distribution system, the system comprising:
a networked control center storing segmented programming and advertising content on a content storage device, the network control center coupled to a plurality of clients over a network;
a feature repository maintained by the networked control center, the feature repository comprising one or more features for each of a plurality of subscriber wherein each feature comprises a fact about a given subscriber;
an advertisement management system (AMS and interchangeably ADM)) coupled to the networked control center over the network, the AMS operative to determine when a client requires an advertisement, the AMS operative to select one or more features related to subscribers in the television distribution system, the one or more of the selected features do not comprise personally identifiable information, the features selected from the feature repository, wherein the AMS, in response to receiving a command from the one or more clients, determines an identity of a given client from the one or more clients from which the command was received and selects the one or more features from the feature repository for the given client on the basis of an address for the client, the repository includes the plurality of features relating to each subscriber, the features indexed in the repository based on the address for the client; and
an advertisement selection system (ADS) coupled to the AMS over the network, the ADS operative to receive the one or more features from the AMS, select an advertisement having advertisement content targeted according to the one or more features, and communicate the selected advertisement to the AMS, the AMS further operative to generate a first playlist in response to receiving the command from the one or more clients, the first playlist comprising segmented programming and the selected advertisement, and operative to communicate the first playlist to the network control center, the networked control center operative to deliver to the given client content according to the first playlist generated by the AMS;
wherein when the command from the client is a request to play a previously recorded program, at least one of the AMS and the ADS is operative to determine an advertisement displayed with an original broadcast of the program, and wherein the AMS is operative to generate a second playlist in response to the request to play the previously recorded program further comprising the advertisement displayed with the previously recorded broadcast of the program.
12. The system of claim 11 wherein the ADS transmits data identifying the selected advertisement to the ADM and wherein the ADM selects the advertisement from a content store according to the identifying data.
13. The system of claim 12 wherein the identifying data is canonical metadata.
14. The system of claim 11 wherein the feature repository comprises data from third party data sources.
15. A method for providing targeted advertising in a television distribution system, the method comprising:
storing segmented programming and advertising content on a networked content storage device associated with a networked control center coupled to a plurality of clients over a network;
electronically monitoring, using a processing device, a state of one or more of the plurality of clients in the television distribution system;
electronically receiving a command from the one or more clients;
in response to the command from the one or more clients, electronically selecting, using the processing device, one or more features related to subscribers in the television distribution system, the one or more of the selected features do not comprise personally identifiable information, the features selected from a feature repository maintained by the networked control center;
in response to the command from the one or more clients, electronically determining, using the processing device, an identity of a client in the television distribution system and selecting the one or more features from the feature repository for the given client from which the command was received on the basis of an address for the client, the repository includes the plurality of features relating to each subscriber, the features indexed in the repository based on the address for the client;
electronically selecting an advertisement having advertisement content according to the one or more selected features and the identity of the given client;
generating a first playlist in response to the command from the one or more clients, the first playlist comprising segmented programming and the selected advertisement;
delivering to the given client content according to the first playlist generated; and
wherein the command from the client is a request to play a previously recorded program, generating a second playlist in response to the request to play the previously recorded program further comprising the advertisement displayed with the previously recorded broadcast of the program and delivering to the given client content according to the second playlist generated.
16. The method of claim 15 wherein receiving is performed by an advertisement management system (AMS) coupled to the networked control center over the network.
17. The method of claim 15 wherein the feature repository is a relational database.
18. The method of claim 15 wherein selecting is performed by an advertisement selection system (ADS) coupled to the networked control center over the network.
19. The method of claim 15 wherein selecting comprises selecting one or more facts about a subscriber.
20. The method of claim 15 wherein determining is conducted on the basis of a MAC address.
21. The method of claim 15 wherein determining is conducted on the basis of an IP address.
22. The method of claim 15 comprising transmitting a feature set comprising the one or more features.
23. The method of claim 15 comprising selecting an advertisement identifier and selecting an advertisement from an advertisement repository for presentation to a client on the basis of the advertisement identifier.
24. The method of claim 23 wherein selecting an advertisement comprises selecting from a relational database.
25. The method of claim 23 wherein selecting the advertisement identifier comprises selecting canonical metadata.
26. A method for providing targeting advertising in a television distribution system, the method comprising:
receiving a request for an advertisement from an advertisement management system (AMS and interchangeably ADM)) in response to the AMS receiving a command from one or more clients coupled to the AMS over a network;
determining, using the AMS, an identity of a given client in the television distribution system from which the command was received, the identity determined on the basis of an address for the client's set top terminal;
querying a feature repository maintained by a networked control center coupled to the AMS and a plurality of clients over the network, and selecting one or more features that do not comprise personally identifiable information, the features related to subscribers in the television distribution system, the repository includes the plurality of features relating to each subscriber, the features indexed in the repository based on the address for the client; and
selecting an advertisement by using an advertisement selection system (ADS) coupled to the AMS over the network, the advertisement having content according to the one or more selected features and the identity of the client;
generating a first playlist in response to the command from the one or more clients, the first playlist comprising segmented programming and the selected advertisement;
delivering to the given client content according to the first playlist generated; and
wherein the command from the client is a request to play a previously recorded program, generating a second playlist in response to the request to play the previously recorded program further comprising the advertisement displayed with the previously recorded broadcast of the program and delivering to the given client content according to the second playlist generated.