Displaying advertisement on rear display and calculating communication costs to bill users and advertisers

1. An electronic advertising system using a mobile terminal,

the electronic advertising system comprising:

the mobile terminal having a rear display;

an advertising agency server; and

a connection server that performs relay between the mobile terminal on a wireless communication network side and the advertising agency server on an Internet side,

wherein the advertising agency server includes:

first storage means for storing an advertising display program with advertising information; and

downloading means for downloading the advertising display program with the advertising information in response to an advertising display program acquisition request from the mobile terminal, and

wherein the mobile terminal includes:

a foldable enclosure;

second storage means for storing the advertising display program with the advertising information acquired from the advertising agency server in response to the advertising display program acquisition request;

execution means for executing the advertising display program stored by the second storage means at the time of at least one of the initiation of mail creation or changing the state of the foldable enclosure to an open state; and

display control means for displaying the advertising information on the rear display at the time of mail creation through the execution of the stored advertising display program by the execution means, the advertising information being targeted to a person other than a user of the mobile terminals,

wherein the advertising agency server includes a third storage means for storing, when the advertising display program is downloaded to the mobile terminal, usage history information concerning a user of the mobile terminal, the usage history information including information on a revision of the advertising display program, and

wherein when the advertising display program acquisition request is received from the mobile terminal, if the revision of the advertising display program shown by the usage history information stored in the third storage means is not yet changed to the latest revision, the downloading means downloads the advertising display program with the advertising information.

2. The electronic advertising system using a mobile terminal according to claim 1 ,

wherein, at the time of voice conversation, the execution means executes the advertising display program.

3. The electronic advertising system using a mobile terminal according to claim 1 ,

wherein the connection server includes:

first calculation means for calculating a cost from a number of packets exchanged between the mobile terminal and the advertising agency server while a communication path is established therebetween; and

first billing means for issuing a bill for the calculated cost to the advertising agency server.

4. The electronic advertising system using a mobile terminal according to claim 1 ,

wherein the connection server includes:

first calculation means for calculating a cost from a number of packets exchanged between the mobile terminal and the advertising agency server while a communication path is established therebetween; and

first billing means for issuing a bill for the calculated cost to the advertising agency server, and

wherein the advertising agency server includes:

second calculation means for calculating a cost from the number of packets exchanged between the mobile terminal and the advertising agency server while the communication path is established therebetween; and

payment procedure means for checking the cost shown by the bill from the connection server against the cost calculated by the second calculation means and, if a result of the check is positive, executing a procedure for payment of the cost.

5. The electronic advertising system using a mobile terminal according to claim 1 ,

wherein the connection server includes:

first calculation means for calculating a cost from a number of packets exchanged between the mobile terminal and the advertising agency server while a communication path is established therebetween; and

second billing means for issuing a bill, to a user of the mobile terminal, for a remaining amount obtained by subtracting the cost calculated by the first calculation means from a communication charge in the current month.

6. The electronic advertising system using a mobile terminal according to claim 1 ,

wherein when the advertising display program acquisition request is received from the mobile terminal, if a prescribed time period has passed from the download time shown by the usage history information stored by the third storage means, the downloading means downloads the advertising display program with the advertising information.

7. The electronic advertising system using a mobile terminal according to claim 1 ,

wherein the advertising information comprises information including at least one of one or more still images, a moving image, and letter information.

8. The electronic advertising system using a mobile terminal according to claim 1 ,

wherein, at the time of changing the state of the foldable enclosure to an open state, the execution means executes the advertising display program.

9. The electronic advertising system using a mobile terminal according to claim 1 , wherein

when the advertising display program acquisition request is received from the mobile terminal, the advertising agency server stores information showing a download date and information on the user, and monitors a number of downloading the same advertising display program by the same user of the mobile terminal for a predetermined time period.

10. The electronic advertising system using a mobile terminal according to claim 9 , wherein

the advertising agency server restricts the number of downloading the same advertising display program by the same user for the predetermined time period.

11. An electronic advertising display method using a mobile terminal having a rear display, an advertising agency server including a first database for storing an advertising display program with advertising information, and a connection server that performs relay between the mobile terminal on a wireless communication network side and the advertising agency server on an Internet side,

the electronic advertising display method comprising:

causing, when an advertising display program acquisition request is received from the mobile terminal, the advertising agency server to read the advertising display program with the advertising information from the first database and to download the read program to the mobile terminal;

causing the mobile terminal to store, into a memory unit, the advertising display program with the advertising information acquired from the advertising agency server by issuing the advertising display program acquisition request;

causing the mobile terminal to execute the advertising display program stored in the memory unit at the time of at least one of the initiation of mail creation, or changing the state of a foldable enclosure of the mobile terminal to an open state;

causing the mobile terminal to display the advertising information on the rear display at the time of mail creation through the execution of the advertising display program, the advertising information being targeted to a person other than a user of the mobile terminal,

causing, when the advertising display program is downloaded to the mobile terminal, the advertising agency server to store, in a second database, usage history information concerning a user of the mobile terminal, the usage history information including information on a revision of the advertising display program; and

causing, when the advertising display program acquisition request is received from the mobile terminal for downloading the advertising display program with the advertising information, if the revision of the advertising display program shown by the usage history information stored in the second database is not yet changed to the latest revision, the advertising agency server to download the advertising display program with the advertising information.

12. The electronic advertising display method using a mobile terminal according to claim 11 , further comprising the mobile terminal to execute the advertising display program at the time of voice conversation.

13. The electronic advertising display method using a mobile terminal according to claim 11 , further comprising:

causing the connection server to calculate a cost from a number of packets exchanged between the mobile terminal and the advertising agency server while a communication path is established therebetween, and to issue a bill for the calculated cost to the advertising agency server.

14. The electronic advertising display method using a mobile terminal according to claim 11 , further comprising:

causing the connection server to calculate a cost from a number of packets exchanged between the mobile terminal and the advertising agency server while a communication path is established therebetween, and to issue a bill for the calculated cost to the advertising agency server; and

causing the advertising agency server to calculate a cost from the number of packets exchanged between the mobile terminal and the advertising agency server while the communication path is established therebetween, and to check the cost shown by the bill from the connection server against the cost calculated based on the number of packets and, if a result of the check is positive, execute a procedure for payment of the cost.

15. The electronic advertising display method using a mobile terminal according to claim 11 , wherein:

the connection server includes a first calculation means for calculating a cost from a number of packets exchanged between the mobile terminal and the advertising agency server while a communication path is established therebetween; and

the connection server is caused to issue a bill, to a user of the mobile terminal, for a remaining amount obtained by subtracting the cost billed by the first billing means from a communication charge in the current month.

16. The electronic advertising display method using a mobile terminal according to claim 11 , further comprising:

causing, when the advertising display program is downloaded to the mobile terminal, the advertising agency server to store, in the second database, usage history information concerning a user of the mobile terminal, the usage history information including information on a download time of the advertising display program; and

causing, when the advertising display program acquisition request is received from the mobile terminal for downloading the advertising display program with the advertising information, if a prescribed time period has passed from the download time shown by the usage history information stored by the second database, the advertising agency server to download the advertising display program with the advertising information.

17. The electronic advertising display method according to claim 11 ,

wherein the advertising information comprises information including at least one of one or more still images, a moving image, and letter information.

18. The electronic advertising system using a mobile terminal according to claim 1 ,

wherein, at the time of initiation of mail creation, the execution means executes the advertising display program.

19. The electronic advertising display method using a mobile terminal according to claim 11 , further comprising the mobile terminal to execute the advertising display program at the time of initiation of mail creation.

20. The electronic advertising display method using a mobile terminal according to claim 11 , further comprising the mobile terminal to execute the advertising display program at the time of changing the state of the foldable enclosure to an open state.

21. A non-volatile recording medium encoded with an advertising display support program, the program for use with a system including using a mobile terminal having a rear display, an advertising agency server including a first database for storing an advertising display program with advertising information, and a connection server that performs relay between the mobile terminal on a wireless communication network side and the advertising agency server on an Internet side, the program, when executed, for causing a computer to execute the steps of:

causing, when an advertising display program acquisition request is received from the mobile terminal, the advertising agency server to read the advertising display program with the advertising information from the first database and to download the read program to the mobile terminal;

causing the mobile terminal to store, into a memory unit, the advertising display program with the advertising information acquired from the advertising agency server by issuing the advertising display program acquisition request;

causing the mobile terminal to execute the advertising display program stored in the memory unit at the time of at least one of the initiation of mail creation, or changing the state of a foldable enclosure of the mobile terminal to an open state;

causing the mobile terminal to display the advertising information on the rear display at the time of mail creation through the execution of the advertising display program, the advertising information being targeted to a person other than a user of the mobile terminal,

causing, when the advertising display program is downloaded to the mobile terminal, the advertising agency server to store, in a second database, usage history information concerning a user of the mobile terminal, the usage history information including information on a revision of the advertising display program; and

causing, when the advertising display program acquisition request is received from the mobile terminal for downloading the advertising display program with the advertising information, if the revision of the advertising display program shown by the usage history information stored in the second database is not yet changed to the latest revision, the advertising agency server to download the advertising display program with the advertising information.

22. The computer readable medium encoded with an advertising display support program according to claim 21 ,

wherein the computer is caused to execute the acquired advertising display program when a foldable enclosure of the computer is changed to an opened state.

23. The computer readable medium encoded with an advertising display support program according to claim 21 ,

wherein the advertising information comprises information including at least one of one or more still images, a moving image, and letter information.