Store modeling-based identification of marketing opportunities
Modeled data ( 12 ) regarding a plurality of consumer retail outlets is provided ( 11 ) and used ( 15 ) to identify at least one unleveraged marketing opportunity with respect to increasing sales of at least one consumer commodity via at least one of the plurality of consumer retail outlets. In a preferred approach, these consumer retail outlets correspond to one or more specific limited geographic areas ( 21 ) that serve, in general, to further facilitate a granular understanding and application of the provided data.
1 . A method comprising:
providing data regarding a plurality of consumer retail outlets, wherein the data is comprised, at least in part, of modeled data;
using the data to identify at least one unleveraged marketing opportunity with respect to increasing sales of at least one consumer commodity via at least one of the plurality of consumer retail outlets.
2 . The method of claim 1 wherein the plurality of consumer retail outlets correspond to a specific limited geographic area.
3 . The method of claim 2 wherein the specific limited geographic area comprises at least one of:
a sovereign nation;
a state;
a province;
a political territory;
a county;
municipality;
a political district.
4 . The method of claim 2 wherein the specific limited geographic area comprises an area defined, at least in part, by a terrestrial center point and a corresponding radius.
5 . The method of claim 1 wherein the plurality of consumer retail outlets correspond to a plurality of at least partially discrete geographic areas.
6 . The method of claim 1 wherein the plurality of consumer retail outlets comprise consumer retail outlets that are located within a specific limited geographic area as is defined by a Zipcode postal code.
7 . The method of claim 6 wherein the Zipcode postal code comprises a Zip+4 postal code.
8 . The method of claim 1 wherein the plurality of consumer retail outlets comprise consumer retail outlets that are located within a plurality of specific limited geographic areas, wherein at least one of the specific limited geographic areas is defined by a Zipcode postal code.
9 . The method of claim 8 wherein the Zipcode postal code comprises a Zip+4 postal code.
10 . The method of claim 1 and further comprising:
providing consumer data regarding a plurality of consumers, wherein the consumer data is comprised, at least in part, of modeled consumer data;
and wherein using the data to identify at least one unleveraged marketing opportunity further comprises using the data and using the consumer data to identify the at least one unleveraged marketing opportunity.
11 . The method of claim 10 wherein providing consumer data regarding a plurality of consumers further comprises providing consumer data regarding consumers as are located within a predetermined area of at least one of the plurality of consumer retail outlets.
12 . The method of claim 11 wherein providing consumer data regarding consumers as are located within a predetermined area of at least one of the plurality of consumer retail outlets further comprises providing consumer data regarding at least one consumer that is located within a predetermined area of each of at least two of the plurality of consumer retail outlets.
13 . The method of claim 10 wherein providing consumer data regarding a plurality of consumers further comprises providing consumer data on a household-by-household basis.
14 . The method of claim 1 wherein the data to identify at least one unleveraged marketing opportunity further comprises identifying at least one unleveraged marketing opportunity that comprises integrating at least one targeted consumer communication with an offering of the least one consumer commodity.
15 . The method of claim 14 wherein the at least one targeted consumer communication comprises a mailing.
16 . The method of claim 15 wherein the mailing comprises at least one of:
a pamphlet;
a recipe;
a magazine;
a discount coupon;
a rebate offer.
17 . The method of claim 14 wherein the at least one targeted consumer communication comprises a communication that is delivered to homes of targeted consumers.
18 . The method of claim 17 wherein the communication comprises at least one of:
a mailing;
a door hanger;
a supplement to a newspaper;
a calendar;
a welcome kit;
a kitchen utensil.
19 . The method of claim 14 wherein integrating at least one targeted consumer communication with an offering of the least one consumer commodity further comprises providing an in-store display that corresponds to content of the at least one targeted consumer communication.
20 . The method of claim 19 wherein providing an in-store display that corresponds to content of the at least one targeted consumer communication further comprises providing an in-store display comprised of a plurality of different consumer commodities that relate to one another via the at least one targeted consumer communication.
21 . The method of claim 14 wherein integrating at least one targeted consumer communication with an offering of the at least one consumer commodity further comprises providing local event marketing that corresponds to content of the at least one targeted consumer communication.
22 . The method of claim 21 wherein the local event marketing comprises a public event booth.
23 . The method of claim 22 wherein the public event booth comprises a booth that is offered at one of:
a fair;
a festival;
a conference;
an exhibition;
a convention.
24 . The method of claim 1 wherein using the data to identify at least one unleveraged marketing opportunity further comprises using the data to determine where to allocate a scarce marketing resource.
25 . The method of claim 24 wherein the scarce marketing resource comprises an in-store display.
26 . The method of claim 24 wherein the scarce marketing resource comprises an in-store consumer commodity container.
27 . The method of claim 24 wherein the scarce marketing resource comprises an entertainment event.
28 . A method to facilitate identification of an unleveraged marketing opportunity, comprising:
providing modeled store data regarding a plurality of retail stores;
using the modeled store data to identify at least one unleveraged marketing opportunity with respect to likely increasing sales of at least one consumer commodity.
29 . The method of claim 28 wherein providing modeled store data further comprises providing at least some actual store data and wherein using the modeled store data further comprises using both the modeled store data and the at least some actual store data.
30 . The method of claim 29 wherein the plurality of retail stores are located within a designated market area.
31 . The method of claim 30 wherein the plurality of retail stores are located within a designated market area comprising at least one of:
a political entity comprising at least one of:
a sovereign nation;
a state;
a province;
a political territory;
a county;
municipality;
a political district;
a non-politically-defined geographic area defined as a primary trading area for at least one of the retail stores.
32 . The method of claim 31 wherein using the modeled store data to identify at least one unleveraged marketing opportunity with respect to likely increasing sales of at least one consumer commodity further comprising using the modeled store data to identify a plurality of consumer commodities that can be marketed in common with one another in conjunction with a corresponding out-of-store consumer marketing approach and an in-store consumer marketing approach.
33 . The method of claim 32 wherein the out-of-store consumer marketing approach further comprises a media-based point of consumer contact.
34 . The method of claim 33 wherein the media-based point of consumer contact further comprises at least one of:
a direct mail offering;
an electronic mail offering;
a televised offering;
a radio broadcast offering.
35 . The method of claim 34 wherein the media-based point of consumer contact further comprises, at least in part, a food recipe.