Tracking domain name related reputation
View Patent ↗Systems and methods of the present invention allow for tracking of domain name related reputation by a domain name Registering Entity (e.g. Registry, Registrar, etc.). In a preferred embodiment, the Registering Entity maintains a database with reputation data that can be accessed by the requesters. The Registering Entity may update reputation data based on a variety of events related to the domain name. The reputation data may be tracked on the domain name itself, URLs, domain name purchaser or registrant, or email addresses associated with the domain name. The reputation data may include various categories, such as email practices, website content, privacy policies and practices, fraudulent activities, domain name related complaints, overall reputation, etc. The registrant may opt for a reputation service while registering domain name. The requester may decide whether to allow email messages or to visit URLs based on the domain name related reputation.
1. A method for tracking domain name related reputation, comprising the steps of:
a) a Registering Entity setting a numeric reputation rating for a domain name to an initial value, wherein said numeric reputation rating is stored in a computer database, and
b) said Registering Entity changing said numeric reputation rating for said domain name in said computer database, wherein said numeric reputation rating comprises a value for privacy policies and practices associated with said domain name, wherein said computer database is maintained by said Registering Entity.
2. The method of claim 1 , further comprising the step of:
c) repeating step b) one or more times.
3. The method of claim 1 , wherein said Registering Entity comprises a domain name Registry.
4. The method of claim 1 , wherein said Registering Entity comprises a domain name Registrar.
5. The method of claim 1 , wherein said Registering Entity comprises a Reseller of a domain name Registrar.
6. The method of claim 1 , further comprising the step of:
c) said Registering Entity saving a link or a reference to a location of an additional reputation data to said computer database.
7. The method of claim 1 , wherein said numeric reputation rating comprises a value for said domain name itself.
8. The method of claim 1 , wherein said numeric reputation rating comprises a value for a URL associated with said domain name.
9. The method of claim 1 , wherein said numeric reputation rating comprises a value for a person associated with said domain name.
10. The method of claim 1 , wherein said numeric reputation rating comprises a value for an entity associated with said domain name.
11. The method of claim 1 , wherein said numeric reputation rating comprises a value for an email address associated with said domain name.
12. The method of claim 1 , wherein said numeric reputation rating comprises a value for email practices associated with said domain name.
13. The method of claim 1 , wherein said numeric reputation rating comprises a value for website content associated with said domain name.
14. The method of claim 1 , wherein said numeric reputation rating comprises a value for complaints associated with said domain name.
15. The method of claim 1 , wherein said numeric reputation rating comprises a value for overall reputation of said domain name.
16. The method of claim 1 , wherein said numeric reputation rating comprises a value indicating whether said domain name can be trusted.
17. The method of claim 1 , wherein said setting said numeric reputation rating for said domain name to said initial value is based on a validation of information related to said domain name.
18. The method of claim 1 , wherein said changing said numeric reputation rating for said domain name is based on a validation of information related to said domain name.
19. The method of claim 1 , wherein said changing said numeric reputation rating for said domain name is based on an event associated with said domain name.
20. The method of claim 19 , wherein said event associated with said domain name comprises a complaint about unsolicited email originated from said domain name.
21. The method of claim 19 , wherein said event associated with said domain name comprises a complaint about illegal content on a website hosted on said domain name.
22. The method of claim 19 , wherein said event associated with said domain name comprises a transfer of said domain name from said Registering Entity to another Registering Entity.
23. The method of claim 19 , wherein said event associated with said domain name comprises a transfer of said domain name to another registrant.
24. The method of claim 19 , wherein said event associated with said domain name comprises a change of ownership of said domain name.
25. The method of claim 19 , wherein said event associated with said domain name comprises an expiration of said domain name.
26. The method of claim 19 , wherein said event associated with said domain name comprises a change in a registration information of said domain name.
27. The method of claim 26 , wherein said change in said registration information comprises a change in the domain name contact information.
28. The method of claim 26 , wherein said change in said registration information comprises a change in the domain name DNS information.
29. The method of claim 26 , wherein said change in said registration information comprises a change in the private registration information.
30. A method for tracking domain name related reputation, comprising the steps of:
a) a Registering Entity setting a numeric reputation rating for a domain name to an initial value, wherein said numeric reputation rating is stored in a computer database, and
b) said Registering Entity changing said numeric reputation rating for said domain name in said computer database, wherein said numeric reputation rating comprises a value for fraudulent activities associated with said domain name, wherein said computer database is maintained by said Registering Entity.
31. A method for initiating tracking of domain name related reputation at the point of sale, comprising the steps of:
a) a Registrant registering or renewing a domain name and authorizing a Registering Entity to keep track of a domain name related reputation,
b) said Registering Entity setting a numeric reputation rating for said domain name to an initial value, wherein said numeric reputation rating is stored in a computer database, and wherein said computer database is maintained by said Registering Entity, and
c) said Registering Entity changing said numeric reputation rating, wherein said numeric reputation rating comprises a value for fraudulent activities associated with said domain name.
32. The method of claim 31 , further comprising the step of:
d) repeating step c) one or more times.