Multi-use wireless display tag infrastructure and methods
View Patent ↗A multiuse system for use with Wireless Display Tags (WDTs) includes, in one or more exemplary arrangements, techniques for automatically maintaining synchronicity between pricing data for a product and advertising, marketing or promotional data associated with that product, and for detecting the proximity and location of a customer within a category of goods displayed within a managed environment. A messaging format suitable for such low power operation among a large number of peers is also disclosed, as is a technique for integrating a plurality of smaller displays to yield a single large display. An access point capable of serving as a communications hub within such a network, while at the same time offering visual and audio surveillance capabilities, is also disclosed.
1. A method for synchronizing marketing and pricing information comprising the steps of:
maintaining, on a host system, at least one database comprising advertising, marketing or promotional data associated with at least one product and pricing data associated with the at least one product;
providing to an in-store processor, for at least one product, pricing data and at least some of the advertising, marketing or promotional data associated with the product;
distributing digitally, from the in-store processor, the pricing data to a wireless display device proximately associated with the product;
distributing digitally, from the in-store processor to a wireless display, at least some of the advertising, marketing or promotional data associated with the product;
multiplexing category/SKU-tagged advertising data with appropriate SKU-specific pricing data and sending the multiplexed category/SKU-tagged advertising data and appropriate SKU-specific pricing data via a Local Area Network (LAN), to an Advertising, Marketing, and Promotion (AMP) station at a proper category/SKU-specific area and aisle location in a retail store;
instantaneously updating the database by updating any data within the group of the pricing data and the advertising, marketing, or promotional data;
automatically distributing the updated data from the in-store processor to the wireless display so that the pricing data and advertising, marketing or promotional data remain synchronized; and
displaying the multiplexed advertising or pricing data on the wireless display.
2. A method for synchronizing marketing and pricing information comprising the steps of:
maintaining, on a host system, at least one database comprising advertising, marketing or promotional data associated with at least one product and pricing data associated with the at least one product;
synchronizing the pricing data associated with the at least one product with the advertising, marketing or promotional data associated with at least one product;
providing to an in-store processor, for at least one product, pricing data and at least some of the advertising, marketing or promotional data associated with the product;
distributing digitally, from the in-store processor, the pricing data to a wireless display device proximately associated with the product;
distributing digitally, from the in-store processor to a wireless display, at least some of the advertising, marketing or promotional data associated with the product;
multiplexing category/SKU-tagged advertising data with the appropriate SKU-specific pricing data and sending the multiplexed category/SKU-tagged advertising data and appropriate SKU-specific pricing data via a Local Area Network (LAN), to an Advertising, Marketing, and Promotion (AMP) station at a proper category/SKU-specific area and aisle location in a retail store
updating the database by updating any data within the group of the pricing data and the advertising, marketing or promotional data;
automatically distributing the updated data from the in-store processor to the wireless display so that the pricing data and advertising, marketing or promotional data remain synchronized; and
displaying the multiplexed advertising or pricing data on the wireless display.