Gathering data concerning publication usage
View Patent ↗Methods and systems for measuring and gathering data relating to publication usage by participants in publication readership studies. Some methods and systems employ portable monitors carried by participants of the studies along with publications fitted with various devices, such as piezoelectric transducers, RFID tags and others devices and circuits.
1. A method of gathering data concerning usage of a publication and usage of media, comprising:
producing first data in a portable monitor configured to be carried on the person of a respondent, said first data representing usage of a publication, and is based on at least one of:
a proximity value detected via a first sensor indicating the physical proximity of the respondent to the publication, or
a usage characteristic detected via at least one of the first sensor or a second sensor to sense at least one of a deformation or a grasping of the publication by the respondent; and
producing second data in the portable monitor representing usage of media.
2. The method of claim 1 , comprising storing the first and second data in the portable monitor.
3. The method of claim 2 , comprising transmitting the first and second data from the portable monitor for use in market research.
4. The method of claim 1 , wherein deforming or grasping the publication produces an electrical signal to be transmitted to the portable monitor via a wireless transmitter.
5. The method of claim 4 , wherein the wireless transmitter is a radio frequency identification tag.
6. A system for gathering data concerning usage of a publication and of media by means of a portable monitor, comprising:
an enclosure having a size adapted to be carried on the person of a respondent;
a first data collector carried by the enclosure and operative to collect first data representing usage of a publication, wherein the first data representing usage of a publication is based on at least one of:
a proximity value detected via a first sensor indicating the physical proximity of the respondent to the publication, or
a usage characteristic detected via at least one of the first sensor or a second sensor to sense at least one of a deformation or a grasping of the publication by the respondent; and
a second data collector carried by the enclosure and operative to collect second data representing usage of media.
7. The system of claim 6 , further comprising a receiver to detect radio frequency or intermediate-frequency energy.
8. The system of claim 6 , further comprising a manually-operable devices to be used by the respondent to input media exposure data.
9. The system of claim 6 , further comprising a radio frequency module to transmit data for receipt by the portable monitor.