Method and system for selecting and purchasing media advertising
View Patent ↗The subject invention is directed to a method and system for selecting and purchasing media advertising in a user/server environment accessed through a Web site. The method includes accessing a server system through a Web site by an advertiser in which the advertiser provides information relating to buying criteria and customer data through a form on the Web page in order to select and purchase media advertising. The server system receives and processes the information in order to create at least one media advertising rate request. The server system transmits the rate request to at least one media outlet for processing. The media outlet processes the rate request and transmits the processed rate request to the server system. The server system manipulates the processed rate request to create a media advertising schedule and then transmits the advertising schedule to the advertiser. The advertiser receives the schedule, makes a media advertising purchase decision and transmits the purchase decision back to the server system. Thereafter, the server system transmits the media advertising purchase decision to the media outlet for reserving the purchased advertising.
1. A method of providing media advertising to a user, comprising the steps of:
receiving media advertising information from the user;
processing the media advertising information to select one or more media outlets;
creating a media advertising rate request directed to the media outlet;
transmitting the media advertising rate request to the media outlet for processing;
receiving a processed rate request from the media outlet;
creating a media advertising schedule based on the processed rate request wherein the media advertising schedule is presented in a simplified format by applying a rating system to the media advertising schedule and creating numerical ratings and efficiency categories for the media advertising schedule;
transmitting the media advertising schedule to the user;
receiving a media advertising purchase decision from the user; and
transmitting the media advertising purchase decision to the media outlet.
2. The method of claim 1 , wherein the media advertising is radio advertising.
3. The method of claim 1 , wherein the media advertising information comprises advertising campaign type information.
4. The method of claim 1 , wherein the media advertising information comprises media choice information.
5. The method of claim 1 , wherein the media advertising information comprises customer profile information.
6. The method of claim 1 , wherein the media advertising information comprises scheduling preference information.
7. The method of claim 1 , wherein the media advertising information comprises target demographic information.
8. The method of claim 1 , wherein the media advertising information comprises allocated budget information.
9. The method of claim 1 , wherein the processed rate request comprises information selected from the group consisting of flight period, dayparts, days of the week, excluded programming, excluded stations, category of advertiser, respond by date information, locations, and comments.
10. The method of claim 1 , wherein the step of creating a media advertising rate request further comprises the steps of:
creating a shell schedule based on a buying criterion; and,
interfacing the shell schedule with audience rating data.
11. The method of claim 1 , wherein the step of processing comprises the selection of one media outlet.
12. The method of claim 1 , wherein the step of processing comprises the selection of two or more media outlets.
13. A method of providing radio advertising based on a request from a user over the Internet, comprising the steps of:
receiving radio advertising information over the Internet from the user wherein the radio advertising information comprises a buying criterion;
processing the radio advertising information to select one or more radio stations;
creating a shell schedule based on the buying criterion;
receiving radio advertising rates from the one or more radio stations;
interfacing the shell schedule with audience rating data, thereby creating an interfaced shell schedule;
creating a radio advertising schedule based on the radio advertising rates and the interfaced shell schedule;
optimizing the radio advertising schedule based on the processed rate request to create an optimized radio advertising schedule wherein the optimized radio advertising schedule is presented in a simplified format by applying a rating system to the radio advertising schedule and creating numerical ratings and efficiency categories for the radio advertising schedule;
transmitting the optimized radio advertising schedule to the user;
receiving a radio advertising purchase decision from the user; and,
transmitting the radio advertising purchase decision to the one or more radio stations.
14. The method of claim 13 , wherein the step of processing comprises the selection of one radio station.
15. The method of claim 13 , wherein the step of processing comprises the selection of two or more stations.